case study
How This UK Agency Transformed Events Into Compelling Virtual Experiences
470+ mil
in Media Exposure in 1 Week
140+
Participants
During Live Event
Positive
Press Sentiment
Based in London, Flipside Group is a digital agency under global public relations firm Weber Shandwick. The mobile-first agency specializes in social media and digital marketing for clients across various industries such as technology and real estate.
With the emergence of the coronavirus pandemic, many of the agency’s clients were forced to cancel in-person events such as conferences, trade shows, and festivals. Using Socialive, the team was able to turnaround a best-in-class virtual event in a short period of time.
Industry
Technology
Solution
Virtual Events
“Socialive is the perfect platform for virtual events.”
Steffen Brüning | Director of Client Experience (Digital)
CHALLENGE
Shifting From Physical To Virtual Events In The Coronavirus Era
Prior to the pandemic, Chinese consumer electronics company Oppo scheduled a press conference to officially launch its brand in Germany. The goal of this conference was to address top tier media in Germany and receive press coverage. With months of event planning down the drain, Oppo looked to Flipside Group for digital alternatives.
To simulate an in-person event, Flipside Group was on the hunt for an all-in-one, end-to-end video solution composed of different functionalities. When evaluating video creation platforms, the team encountered several challenges:
- Unable to mix live and recorded media
- Inability to bring in multiple live sources, including remote guests
- Lack of customization options such as branded graphics and layouts
- Inability to deliver content to where their audience is
- Restrictions in broadcast control
SOLUTION
Bringing Attendees A Best-In-Class Virtual Event With Socialive
Flipside Group partnered with Socialive to bring Oppo’s press conference to life. When Flipside Group presented Socialive as a solution, many clients were surprised that a video platform with the exact capabilities they needed existed.
In four short weeks, Flipside Group partnered with Socialive to plan the in’s and outs of the virtual conference. By leveraging Socialive features — especially the ability to mix live and recorded media, invite remote guests, and create branded graphics — Oppo produced an hour-long broadcast featuring interviews, product demonstrations, and a live Q&A alongside their own internally-built platform called Conference+.
Oppo, a Chinese consumer electronics company, hosted a virtual press conference to introduce its latest gadgets to Germany.
“With Socialive, we can connect people who aren’t in the same room and make it appear as if they were. The biggest benefit of the tool is that we can curate the event experience and connect people in a meaningful way.”
Steffen Brüning | Director of Client Experience (Digital)
OUTCOME
Humanizing The Virtual Experience Expands Reach
Seamlessly integrating Socialive into Conference+ enabled Oppo to produce a professional grade virtual event as well as reach their target audience. Ultimately, the team was able to generate:
470+ mil
in Media Exposure in 1 Week
140+
Participants
During Live Event
Positive
Press Sentiment
With its authentic live and pre-recorded video content featuring speakers from multiple locations, to the way it leveraged live chat messaging for audience participation, Flipside Group’s use of Socialive illustrates how a brand can humanize a virtual event and achieve its core objectives.
“The partnership with Socialive helped us tremendously in improving the way we broadcast content.”
Steffen Brüning | Director of Client Experience (Digital)