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The marketer’s guide to driving business with video marketing

We surveyed more than 200 enterprise marketers to uncover how they leverage video  — and what challenges they’re facing. Our e-book combines those findings with current video trends to show how video marketing drives business.

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Video is table stakes

Video marketing has become so ubiquitous, it’s now considered table stakes. In fact, more than 90% of businesses are using video as a marketing tool in 2023. Marketers rely on video to showcase thought leaders, the C-suite, and subject matter experts in dynamic ways that keep their audiences engaged. Now, the demands for marketing teams to create video content are higher than ever. Even a monthly cadence of new video creation has become the bare minimum:

85% of marketing teams reported they create new video content at least once per month

40% create new video content weekly

17% create new video content daily

How marketing teams use video

Communicate with existing customers

65%

Engage with audiences on social media

55%

Support events

49%

Communicate with partners

44%

Reach potential customers

31%

But marketers struggle to create enough video content

Marketers’ top 5 pain points when creating video content

Creating it took too much time
Aligning on what content to include in the video
Securing executive approval of the finished product
It was too expensive to create
Lower quality than desired

Download the e-book to learn how to drive business with video marketing