The marketer’s guide to cloud video production

We surveyed more than 200 enterprise marketers to find out how they’re leveraging video — and what challenges they’re facing. Our e-book unpacks these findings so marketers can work smarter.

Download the guide

Video is table stakes

Video marketing has become so ubiquitous, it’s now considered table stakes. In fact, video was the primary form of marketing media created in 2021. Marketers rely on video to showcase thought leaders, the C-suite, and subject matter experts in dynamic ways that keep their audiences engaged. Now, many marketing teams are creating extremely high volumes of new video content. Even a monthly cadence of new video creation has become the bare minimum:

85% of marketing teams report they are creating new video content at least once per month

40% are creating new video content weekly

17% are creating new video content daily

How marketing teams use video

Communicate with existing customers

65%

Engage with audiences on social media

55%

Support events

49%

Communicate with partners

44%

Reach potential customers

31%

But marketers struggle to scale video content

Marketers’ top 5 pain points when creating video content

Creating it took too much time
Aligning on what content to include in the video
Securing executive approval of the finished product
It was too expensive to create
Lower quality than desired

Download the e-book to learn how to scale video output with cloud video production