Key takeaways:

• ‍AI adoption is widespread, ROI is not
• Success demands high-value workflow embedding with KPIs
• AI transforms complex video creation into efficient scale

Written by David Moricca, CEO & Founder, Socialive

Every week, I talk to leaders who are frustrated.

They’ve invested in AI, but they’re not seeing the measurable results they expected. The promise is there — smarter automation, faster outputs, better experiences — but too often the reality falls short.

The truth is, there’s one area where AI can deliver real, visible ROI right now: video creation.

Enterprise video creation is full of repetitive, manual steps — exactly the kind of work where AI can make the biggest impact when it’s used thoughtfully and embedded directly into the workflow.

Here’s how organizations are using AI video creation workflows to accelerate output, reduce friction, and scale measurable impact.

Why businesses aren’t seeing an ROI from AI

AI adoption is everywhere — but the payoff isn’t. According to McKinsey, 80% of organizations use AI, yet only 10% are realizing measurable business value.

So what’s getting in the way?

Chasing the AI hype

Too often, teams start with the technology rather than the problem. They launch pilots in isolation that never touch day-to-day work. The result is AI for AI’s sake — impressive in theory, but disconnected from outcomes.

Misalignment across teams

Without a shared view of where AI fits in existing processes, it’s hard to build momentum. When AI is treated as a separate initiative instead of part of the workflow, adoption stays low and results never scale.

No clear metrics for success

If you don’t define what success looks like — time saved, cost reduced, quality improved — it’s impossible to measure ROI. And when you can’t measure it, enthusiasm fades fast.

How companies are winning with AI

The companies seeing consistent ROI from AI share three traits.

They target high-value, repeatable pain points

Success starts with identifying the everyday friction that drives time, cost, or risk. Automate what happens most often, not what looks flashiest.

They embed AI into existing workflows

The biggest gains happen when AI becomes part of how work naturally gets done. Embedded AI isn’t another tool — it’s a built-in accelerant that improves speed, consistency, and scale.

They define and track success up front

Leaders set clear KPIs tied to outcomes. They measure impact over time, ensuring the technology drives transformation, not experimentation.

Enterprise video creation: the perfect AI use case

Video is the most powerful and human way to connect because it is the next best thing to authentic presence, AND you can be in more than one place at once.

It’s also now the dominant language of business. Two-thirds of today’s workforce grew up digital and video-native. When audiences see real people from a brand, trust triples, and engagement can jump fivefold.

The challenge? Despite the benefits, video creation in the enterprise is still slow, expensive, and complex.

What enterprise video creation looks like today

• Multi-stage, multi-team workflows
• Specialized talent for editing, subtitles, and post-production
• High cost and long timelines
• Limited scalability

Each video passes through multiple hands — from recording to editing to distribution — creating delays and bottlenecks.

This is exactly the kind of process where AI workflows deliver measurable results.

How AI streamlines the video creation workflow

Embedding AI into the video creation lifecycle simplifies and scales every stage — from recording to editing to publishing.

Recording and editing — simplified and scaled

Traditional workflows rely on writers, editors, and specialists. With AI, subject-matter experts can:

• Generate outlines, scripts, and talking points instantly
• Auto-transcribe recordings and edit videos like documents
• Automatically create and stylize captions and subtitles

Result: faster output, fewer dependencies, and teams empowered to produce professional video without waiting on specialists.

Post-production — enhanced automatically

AI can now perform the kind of refinements that once required expensive software and skilled editors:

• Eye contact correction to keep presenters naturally connected
• Audio enhancement for studio-quality sound
• Resolution upscaling by adding pixels without costly reshoots

These built-in improvements mean every take can be the best take — consistent, polished, and on brand.

Distribution — scaled effortlessly

Once videos are ready, AI can automatically:

• Create multiple versions for different platforms
• Translate and localize content in multiple languages
• Optimize video length and format for audience engagement

This automation turns one high-quality recording into many tailored, channel-specific assets — amplifying reach and ROI.

The measurable benefits

Reduced tech stack and friction

By consolidating tools for recording, editing, and publishing, teams eliminate costly handoffs. Editing, subtitles, and translations happen instantly in one place.

Time savings and speed to market

AI cuts post-production time dramatically — no more reshoots, version control issues, or bottlenecks between teams.

Cost savings and scalability

Customers using Socialive’s AI video creation workflows report producing 30% more videos per month while reducing time and cost per video — all without sacrificing brand integrity or compliance.

Increased reach and engagement

Algorithms favor video, and audiences favor authenticity. More video means more visibility — and more opportunities to generate pipeline, improve retention, and drive revenue.

From experimentation to scaled impact

When friction disappears from video creation, leaders show up more often across digital channels, employees share their expertise with confidence, and organizations move faster.

That’s why we built the AISuite — to make every take the best take. By embedding AI directly into recording, editing, and distribution, we help enterprises turn AI experimentation into measurable, repeatable impact.

When you scale video creation, you scale trust, connection, and visibility across your entire organization.

I recently joined our product team to talk about this in more detail during our latest webinar introducing the AISuite — showcasing how enterprises are accelerating their video workflows and seeing real ROI.

Check out the webinar here, and follow along as we roll out our upcoming playbooks and use-case content on AI video creation in the coming weeks.

Key takeaways:

• Applied AI enhances video without sacrificing enterprise needs
• Goal is to reduce need for post-production work
• Eye Contact and Studio Voice leading AISuite features (with more to come early 2026)

Written by Darius Thigpen, Sr. Growth Marketing Manager, Socialive

If you weren't able to join us live, you missed a lively and practical deep dive into how AI is fundamentally changing enterprise video creation for the better. The core message is simple: AI is the accelerant. It's how Socialive will help you create higher-quality video, faster, at scale, without sacrificing authenticity.

You can register for the full on-demand webinar (40 minutes). But if you’re on a time crunch, here are the three most valuable things I learned during the session with our CEO, CTO, and product leaders.

AI at Socialive is transformative (and your data is safe)

When we talk about AI, everyone's mind immediately jumps to ChatGPT. That's why one of the most important takeaways from my conversation with our CEO and Founder, David Moricca, and CTO Ben Davenport was the distinction between the types of AI we're using.

David emphasized that our AISuite is about applying AI in a way that is "practical and meaningful" for customers. Ben clarified that Socialive is focused on applied and transformative AI, not generative AI.

Transformative AI, in our case, means taking existing content — your pixels or audio — and changing it to be better, cleaner, and more professional. Think of it as a powerful post-production tool that saves you hours.

The enterprise-grade promise

Crucially, Ben detailed our commitment to data privacy and security. For enterprise clients, this is paramount. We do not use third parties for these models.

"We've built everything to run on our ecosystem, on our hosted servers, our hosted system — it's not going somewhere else and then coming back to Socialive, right? It's staying in Socialive."
- Ben Davenport, CTO, Socialive

This means your content is never used for external training materials, ensuring it stays compliant, secure, and comfortably within our strict information security program.

If you have any concerns about security or compliance, be sure to register for the webinar and jump to the 02:09 minute mark.

“No retakes” is the goal of core AISuite features

Before the webinar, I knew Studio Voice and Eye Contact were great. But after talking with Senior Director of Product Dan Rinzel, Director of Product Marketing Jason Krute, and others, I realized they are not just cool features, they embody a new philosophy: "no retakes."

The power of AISuite is that it minimizes the need to re-record content due to small, correctable errors. This has huge scale and cost implications for any large organization.

Studio Voice: silence the chaos

Dan and Director of Engineering Mike Orth  demonstrated how Studio Voice removes background noise and echo to make your audio sound like it was recorded in a soundproof studio. I was even using it live (simulive, that is!) to block out the noise from my wife's meetings next door.

The magic truly hit when Dan shared a field test he did — recording on his phone in the streets of Baltimore. Hydraulic brakes, wind, and traffic — all removed with one click.

Desiree Boone, one of our senior customer success managers, gave us some insight into how Socialive customers are already seeing big returns. Desiree explained how this is removing barriers for independent recordings, allowing teams to capture authentic, high-quality content from anywhere, even live events.

Sign up to watch the webinar and skip ahead to the 09:28 mark for the full Studio Voice chat.

Eye Contact: boost your confidence and trust

As someone who knows the pains of reading a teleprompter without looking distracted, I immediately gravitated toward Eye Contact. I was using it during the webinar itself! Our product manager, Oscar Rodriguez, and staff platform engineer, Ben Van den Berg, showcased how Eye Contact subtly reframes your gaze to look directly at the audience, even when you're looking down or slightly off-camera.

It’s all about production efficiency and minimizing distraction. Oscar noted that from the audience’s perspective, maintaining Eye Contact creates a sense of trust, making your video feel more polished and professional.

Register for the on-demand webinar and jump to 18:54 for the full Eye Contact chat.

AISuite is here with more on the way

The initial showcase focused on Studio Voice and Eye Contact, but Jason Krute dropped some exciting news during the live Q&A: Socialive will launch additional AISuite features early in Q1 2026, bringing the total to four powerful features:

• Eye Contact
  
  • Subtly corrects your gaze to maintain camera focus.
• Studio Voice
  
  • Eliminates background noise and echo for studio-quality audio.
• Sharpen (Coming soon)
  
  • Enhances picture quality in existing videos.
• Super Resolution (Coming soon)
  
  • Upsamples low-quality footage (e.g., 720p) into high-definition 4K video.

We also got a peek into the future, with Dan confirming that the 2026 roadmap includes a major focus on video equivalents to Studio Voice (like sharpening/4K enhancement in post-production), and separately, translated subtitles to significantly expand your audience reach.

The audience poll confirmed my own excitement, with Eye Contact leading the pack. I'm all about Studio Voice, but honestly, having Super Resolution transform old laptop webcam footage into 4K quality is a true game-changer.

See the full replay and explore AISuite

There are plenty of practical applications we discussed — everything from taking out Slack and Teams pings in your audio to selectively applying Eye Contact only when you glance at your script. But the best way to understand the power of AISuite is to see and hear it in action.

The full session gets a bit into the nuance, includes a few powerful video demonstrations of Studio Voice and Eye Contact, and the complete Q&A session, where we tackled everything from using external monitors to how AI handles different accents.

Keep an eye out for everything new coming into our AISuite, both on our website and in our newsletter (you can sign up at the bottom of the page).

‍Register here to watch the webinar in its entirety.

FOR IMMEDIATE RELEASE

El Segundo, Calif. — September 26, 2025 — Socialive, the AI-powered enterprise video creation platform, today announced the upcoming launch of AISuite™, a new layer of AI technology that automates and accelerates professional video creation across global enterprises. The first release of AISuite — the Enhance pillar — is now available, with additional capabilities rolling out in 2026.

Fully integrated with Socialive’s CreatorSuite™ for short-form video and ProducerSuite™ for long-form productions, AISuite applies AI across the entire video workflow — removing barriers to speed, quality, and compliance so enterprises can deliver more video, faster.

AISuite: AI that accelerates enterprise video creation

The first release, Enhance, applies advanced AI to instantly improve both video and audio quality — elevating how enterprise teams look and sound on camera. It includes:

• Eye Contact: Maintain natural, direct eye contact without additional hardware.

• ‍Studio Voice: Automatically optimize and equalize audio for a professional finish.
  

• Sharpen (Coming soon): Instantly enhance image clarity, lighting, and definition for a polished, studio-quality look.
  

• Super Resolution (Coming soon): Upscale resolution by adding pixels — improving detail and sharpness without costly post-production or reshoots.

Together, these tools enable teams to produce professional-quality video in a fraction of the time — without specialized crews or complex workflows.

What’s next for AISuite

‍Throughout 2026, Socialive will expand AISuite with additional AI-powered pillars:

• Highlight: Automatically identify and package key moments.
  

• Amplify: Generate complementary marketing content to extend reach.

• Streamline: Simplify compliance, search, and automation across video workflows.
  

“Enterprises need more video than ever, but face bottlenecks in production speed, quality, and compliance when it comes to scale,” said David Moricca, CEO of Socialive. “AISuite™ eliminates those barriers, helping teams create high volumes of polished, compliant, and market-ready video in a fraction of the time. It’s the fastest path to ROI in enterprise video.”

AISuite is an embedded part of Socialive’s secure, enterprise-ready platform.

About Socialive

Socialive is the AI-powered enterprise video creation platform for regulated and global organizations that need to scale short-form and long-form video — fast, cost-effectively, and without sacrificing quality, control, or compliance.

Press contact

Jennifer Burak

VP of Marketing, Socialive

press@socialive.us

Key takeaways:

• Studio Voice boosts audio clarity and removes background noise
• AI-powered feature also balances audio
• Studio Voice included in AISuite

Audio has always been a tougher nut to crack for editors. A windy day outside, a cough, background noise in the room, or a poor microphone can render great video useless. Traditional editing doesn’t scale, either. The longer the video, the longer the edit.

That’s why we’ve solved audio editing with Studio Voice.

Applying Studio Voice to a video creates a more polished, professional sound without needing perfect gear or perfect recording conditions.

Studio Voice is just one of the many new features in Socialive’s AISuite — here’s how it works.

Clean audio in an instant

The obvious first benefit of Studio Voice is the output. With the click of a button, anyone can clean up audio and make it sound great. But it’s not just a fancy way to edit out a few stumbles or to remove a few obvious errors.

Studio Voice can fundamentally transform audio and bring a video into the 21st Century. Here’s a quick example of archival footage from coverage of Lou Gehrig’s final appearance at Yankee Stadium.

Before Studio Voice

With Studio Voice

Studio Voice not only removed some of the echo from the tinny 1939 audio track, but it also removed the background music and boosted the speaker’s audio levels.

While your recordings may not sound like they were one of the first “talkies,” this audio balancing helps speech sound clearer and more intelligible, gives voices more presence with crisper highs and fuller lows, and reduces harshness, muffled tones, or clipping.

The benefits of Studio Voice

OK, so you’ve heard the magic of Studio Voice, but the benefits go well beyond the output itself. There are a couple of considerations in particular that have made good audio hard to scale.

Time savings

It takes the average audio editor about 3 hours to edit 1 hour of audio, so good luck if you’re starting up a new podcast and plan to do manual edits. Studio Voice cleans up audio behind the scenes in minutes, so editors can work on something else.

There’s also no need to worry about reshoots. Every creator, editor, or enterprise video team will have been there. Lighting in the shot was great, everything looked fantastic, but the mics weren’t on — or there wasn’t a way to listen to the mic audio as you were recording, so you hardly noticed all the noise from traffic behind your shot.

Studio Voice reduces the need to go and record again because of bad audio quality.

Cost savings

If you’re outsourcing editing, this saves tons of manual work for your editor. And since audio editing can range between $50 to $100 per hour, every second counts.

The less obvious cost saving is in equipment. A good microphone is expensive, with common desk microphones costing upwards of $150 and solid wireless microphones going for around $100. Studio Voice can give you that level of production quality without the costly equipment. 

Again, these kinds of hidden costs stand in the way of scaling video creation, but Studio Voice is here to save the day.

What else is coming with AISuite

Studio Voice is just one of the major new features in AISuite.

Eye Contact will give your presenters a more authentic look — and they don’t have to worry about the perfect take. Check out more details about Eye Contact here.