Unlock the power of short-form video

• Employee video posts drive higher reach, engagement
• SMEs and thought leaders more trusted than brands
• CreatorSuite makes it simple to run an employee video program

Employee advocacy is a powerful top-funnel communications and marketing strategy, and we’ve seen staggering results with our own employee advocacy program.

The participants in our employee advocacy program have more than doubled the performance of our brand’s LinkedIn posts. Meaning, each individual saw their post outperform the single post from our Socialive LinkedIn account.

Why? LinkedIn posts from employees earn 8x more engagement and 24x more shares than posts from faceless corporate brands. And each person has their own unique network, which further amplifies overall reach with each employee who participates.

This is where CreatorSuite has been a game-changer for us. It provides ease of use for our employees — our content contributors — and streamlined everything for me as the program admin. We’re now able to make tons of content, fast, and stay on-brand every time.

People engage with other people, not brands, so using your people to deliver content and feature as an authentic connection point just makes sense. This logic follows for social media, outbound email, website content, you name it.

Here’s how we built this engagement-driving video program at Socialive.

The instant impact of employee advocacy

It didn’t take long to see results (I’ve got the spreadsheet to prove it). The first few posts from each of our employees performed about 5x higher than the same content on the Socialive page.

The funny thing is, these weren’t really folks who were active on social media. In fact, those who hadn’t posted in over a year saw the highest engagement of the cohort. So, “I don’t usually post” is a strength, not a weakness when picking participants.

Why employee content beats out brand content on LinkedIn

It’s truly a personal experience when actual people are involved.

When scrolling through the posts from our employees, you see tons of comments that have nothing to do with the actual content. But keep in mind that every “great to see you” or “we should get coffee next time you’re in town” further exposes the post — and our content — to a larger audience.

For every quick comment, invite to catch up, or well-wish, your brand’s reach is scaled exponentially. Your people are your strongest distribution network.

Step 1: Map content to key moments

OK, so that’s why we did this, now for the how.

We set up a content calendar that mapped to the overarching content roadmap. At Socialive, our content calendar syncs up with major product releases, targets a key buyer persona, and also highlights one of our target industries.

As a video creation technology vendor, of course, we create a number of videos to address those different audiences. We primarily use a short demo, a walkthrough video, or thought leadership that ties everything together.

Step 2: Work with leadership and teammates

Once we established what we would cover, it came time to build out the employee advocacy program. The behind-the-scenes work was necessary to keep everything simple for both the talent (all of my coworkers) and the creator (me).

The members of our employee advocacy group simply record a 10–15 second intro for a short video that touches on our product or thought leadership content. The resulting video is a 1–2 minute clip they will share from their LinkedIn.

Picking the right people for a video pilot program

Our leadership team has been involved from the beginning. They understand the power of short-form video and see value of organic social content. Leaders from our customer success, sales, and product teams picked out a few employees whom they determined:

• Have a strong network
• Can commit about 1 hour every two weeks
• Can confidently speak on camera (and follow a script)
• Were OK with being “voluntold” to participate

The key here was setting expectations early. I would do the heavy lifting; participants would just need to follow the prompts I sent through Socialive.

Once we identified our team, we had the makings of a pilot program.

Step 3: Make it effortless to record

The CreatorSuite made it simple for our participants to contribute their recordings. Each week, I set up a new template with branding, load the core content, draft and get approval on a script, and assign the project to a program member. The invite includes the recording link and script.

Just in case, I also set up a Slack channel where I post a Google Doc with the instructions and script for that week.

All my talent needs to do is click the recording link, do a quick rehearsal, and then they record on their own time. They are given the flexibility to adjust the script and social copy to fit their voice.

Step 4: Keep production a light lift for everyone

One of the biggest benefits of doing this process end-to-end in Socialive is that I can bifurcate the experience. I don’t want my speakers overwhelmed by all the production choices that I can make as the creator.

The ask is that they view the script, make it their own, and then record. I then make quick edits (if even needed).

Again, my contributors only need to nail a quick 10–15 seconds on screen. I’ve already loaded the core content into the project, so there isn’t much work left for me to do if they nailed the take.

At that point, I usually give the green light for them to post the final video with the social copy I provided. Below is an example of the resulting post, using the above CreatorSuite announcement video as the core content.

How others can replicate this employee advocacy video program

We mostly use employee advocacy at Socialive to promote our enterprise video creation platform. We’re constantly rolling out new features, so it’s always easy to plan innovation stories. But we’ve used this same process for a few other internal and external-facing use cases:

• Town hall testimonials
• Job postings and recruiting videos
• Webinar promotions
• Event recaps
• Customer communication rollouts
• New hire celebrations

CreatorSuite makes it easy to tell stories at scale and make sure it feels more personable. It’s partially about our people being the distribution for our messaging, but it’s also about making them the focus of the content itself.

We’ve noticed that this approach has incredible potential for a couple of industries in particular.

How wealth management firms and RIAs can scale advisor reach

A few of our customers in the financial space have already started experimenting with similar programs. It’s fast, easy, and most important of all, a chance to flood the market with a unified message — personalized and localized for each target audience.

Here’s how one of the global wealth management firms we work with uses CreatorSuite to run an advisor video program:

1. Their chief economist records a 2-minute market update
2. The global marketing team builds a global template with approved script
3. Each region creates a project with localized branding and disclosures
4. The regional project is shared with advisors as an approved template
5. Advisors record a quick intro to provide context on the market update
6. The field enablement team makes quick edits (if necessary)
7. The compliance team reads the auto-generated transcripts for quick reviews
8. The video is approved to post on LinkedIn and to include in outbound emails

It’s quite often a conveyor belt of content for wealth management marketing teams. One core asset at the global level fuels the content engine for every advisor under their umbrella. Regardless of whether they operate as a DBA and need separate branding and disclosures or if it’s all in-house, everything comes together quickly.

How law firms can position partners and senior associates

We’ve heard from law firms that “video is too risky” or “too new” to take on. A few of our innovative clients have developed a successful routine by repurposing some of their long-form content into an entire campaign that is then distributed through the attorneys.

1. The in-house video team records a podcast with the managing partner
2. The marketing team creates a blog post and guide from the auto-generated transcripts
3. The video team clips snackable snippets from the podcast episode
4. Snippets are loaded into new projects
5. Marketing drafts a script and social copy for the project
6. Partners and associates are invited to record a quick intro
7. Marketing and designated paralegals check to ensure compliance
8. Approved videos are distributed in client alerts and posted to LinkedIn

Each short-form asset is created to drive traffic back to the firm’s website. It’s a quick and straightforward way to engage clients and prospects, while also ensuring the firm comes up in searches related to the primary practice areas.

The key to making employee advocacy work: CreatorSuite

CreatorSuite is built to make snackable video creation faster and easier than ever — particularly for the enterprise.

So while I outlined for the video program and got my teammates on board, CreatorSuite made it possible to keep things on-brand and provide a simple experience for them.

‍Book a demo to see how you can scale thought leadership and drive more engagement with less lift.

Key takeaways:

• Short, authentic videos outperform long-form content across nearly every channel

• Snackable video scales trust, attention, and conversions — especially on mobile

• Empowering employees to share scales visibility, credibility, and reach

In highly regulated industries, teams across both the employee and customer lifecycle face a familiar tension: how to cut through the noise while staying compliant and credible. The attention economy doesn’t wait for perfectly polished internal rollouts. It rewards content that is short, human, and fast to consume.

That’s why snackable video has become the go-to format for organizations that want to scale impact across platforms, audiences, and teams.

It’s not just theory. Short-form video works, and the data prove it. When you scale snackable content creation across your org, the results multiply.

Keep it short

In a world where inboxes, feeds, and dashboards never stop moving, brevity isn't just appreciated, it's expected. Videos under 2 minutes earn 2.5X more engagement than longer ones. It’s because audiences don’t have to commit to a lengthy piece of content.

Think of it as a quick trial, rather than being locked into a long contract. You want to try out the piece and make sure it’s right before you invest your precious time.

Plus, snackable video gets to the point. It pulls people in fast, builds trust through tone and expression, and gives a clear next step. A snackable video is like a headline, not the whole article. It’s designed to stop the scroll and spark curiosity.

Be authentic

With more and more voices contributing to the marketplace of ideas, you might think it’s the most polished or professional voices that stand out. Quite the contrary, it’s authenticity that signals trust.

Studies have shown that 75% of people trust industry experts more than corporate brand marketing. Crucially, it’s not just about getting a well-rehearsed or scripted person with great credentials. It has to look and feel like these are insights that the SME are sharing directly with the audience, with much more of a personal touch than a perfected polish to it.

So what about AI or other means to get “people” into content? It’s not looking good.

A recent TechSmith report found that 87% of audiences prefer to see real people over avatars or animations. Especially in regulated industries, where messages often come wrapped in disclaimers and formality, real people stand out. A quick, off-the-cuff check-in from an executive or team lead often feels more trustworthy than a scripted explainer.

Authenticity creates connection. And connection builds credibility.

Make it vertical

Most people don’t rotate their phones. And platforms know it.‍

75% of viewers now watch video on mobile, and vertical videos see 10-20% more conversions. So, whether it’s an executive update or a product tip, formatting for the way people actually watch makes a real difference in performance.

If your content is cropped, hard to read, or simply not built for vertical, you’re missing a big piece of the mobile-first opportunity.

Add a CTA

Snackable doesn’t mean aimless. Great short-form content leads somewhere.

Videos that include a clear call to action see an 81% completion rate, which means your audience is more active and taking action at your CTA. Whether it’s “Read more,” “Register now,” or “Book time,” snackable videos can serve as trailheads to deeper engagement.

They don’t have to say everything. They just need to say enough to make the next click feel worth it.

Use captions

Let’s be real — most of your audience is watching with the sound off. It’s how we scroll, especially when we’re in public places or just need a few moments of silence.

As many as 92% of mobile viewers watch videos without sound, which means if your message depends on audio, it’s probably being missed. Captions help you capture attention in silence and make your content more accessible.

As an added bonus, captions boost SEO, searchability, and watch-through rates. Each time you add captions to your content, it’s another chance for a person (or algorithm) to understand the content within the video.

Captions are an essential part of scaling video performance.

Empower your employees at scale

Want to see snackable video really scale? Put it in the hands of your people.‍

Content shared by employees gets 10X more reach and 8X more engagement than the same content shared by brand channels. It’s because people trust people, not logos. When your executives, managers, and team leads post short videos with a clear message, your brand gets seen in a more human, credible light.

It’s the power of employee advocacy, amplified by video and multiplied by platforms’ algorithm favoritism toward personal accounts.

Get your audience to dive deeper

Today’s audiences give you about 8 seconds to earn their attention.

That’s how long you have to stop someone mid-scroll. This applies to LinkedIn, Slack, or their email inbox. Snackable video is your hook, handshake, and preview of what’s worth their time.

Once you’ve earned that pause, you can guide them to what’s next: a longer video, a report, a conversation.

‍Short-form content works.

‍Optimize for mobile. Use snackable video to promote long-form content — and scale your impact.

Key stats:

• Employees are 3x trusted more than brand accounts on social

• Employees collective social networks are 10x larger than the brand's

• Employee posts receive 8x the engagement and 24x more shares than brand posts

We’re all competing for audience attention. In a digital world where people move at the speed of the scroll, breaking through the noise isn’t just about better messaging — it’s about who is delivering the message, and how an audience engages with it.

That’s why smart field sales and marketing, corporate communications, learning and enablement, and video services leaders are turning to employee advocacy, especially when paired with snackable video. It’s a powerful lever in the attention economy.

Real voices, amplified at scale.

Why employee advocacy matters in a digital-first workplace

For a start, employee voices matter more in a distributed world.

In our hybrid and remote-first workplace, traditional communication channels aren’t enough. The water cooler moments of the past have moved online. Even with many businesses returning to the office, large businesses, like financial institutions or large law firms, effectively function as remote workplaces.

In this environment, employees become key messengers, serving as brand advocates and a largely untapped distribution channel, both for internal and external-facing content.

What is employee advocacy?

Employee advocacy is about empowering your people to share company content, culture, and insights in their own voice. It can be as simple as:

• A LinkedIn post from a product manager celebrating a new feature
• A day-in-the-life TikTok from a frontline worker
• A 30-second snackable video from an engineer explaining how a new system works

And here’s the kicker: these messages often outperform official brand posts.

Real voices build real trust

People trust people more than logos. It’s that simple.

In fact, employees are 3x more trusted than CEOs when sharing content or messaging related to a business. Whether it’s a compliance tip, onboarding story, or thought leadership clip, snackable videos from employees break through where brand posts can’t.

The power of peer influence and authenticity

Employees and peers are the most trusted messengers, even more than CEOs. People trust people. In today’s digital ecosystem, that trust is currency.

It’s no wonder that as many as 88% of buyers act on recommendations from individuals they trust.

Whether it’s a peer review, a quick tip from an internal expert, or a team member sharing a company milestone, employee voices carry weight. Real people and their authentic thoughts influence decision-making in ways brand messages simply can’t.

When employees post, their connections see it as advice from a real person, not a sales pitch. That’s why employee advocacy drives impact beyond marketing. It shapes perception, drives action, and builds lasting credibility.

Authenticity wins

Trust and authenticity go hand in hand. Content shared by employees is seen as 3x more authentic than content shared by a brand. Why? Because it’s real. It feels unscripted, personal, and relatable.

Snackable video content is short, mobile-first, and human, so it excels at this. It’s easier to consume and resonates more than polished corporate explainers.

Humanizing the brand

Your employees are your brand. When they share their stories, passions, and challenges, it puts a human face to the company. That’s not just great for external trust — it boosts internal pride and engagement too.

We’ve seen companies across financial services and healthcare use short-form video for everything from “Meet the Team” series to explaining new protocols. It works because it connects.

Employee advocacy impact

Let’s talk numbers — because the reach of employee voices is hard to ignore.

Exponential reach

Your employees’ collective social networks are 10x larger than your brand’s. That’s a massive multiplier when it comes to organic visibility.

Higher engagement

Posts shared by employees receive 8x more engagement than those shared by corporate pages. Even more surprising: just 3% of employees can drive 30% of total engagement if properly enabled.

Amplified sharing

Brand messages are shared 24x more often when posted by employees. That’s the kind of network effect you can’t buy — but you can empower.

People over corporate brand

Let’s go a touch deeper into the impact of bringing your people into content. Yes, it’s great to have trust and scale, but how does it tie back to the algorithm favoritism we explored in a separate piece?

Personal > corporate in the feed

LinkedIn, Instagram, and Facebook all prioritize content from people. A post from an employee will always have better odds of appearing in someone’s feed than a post from the brand page saying the exact same thing.

Engagement fuels visibility

The algorithms reward relevance and engagement. When people interact with employee posts (because they feel genuine), they rise in visibility. The result? A flywheel of trust, reach, and influence.

Power your people with employee advocacy

Here’s the bottom line: if you want to win in the attention economy, don’t just invest in your message, invest in your messengers.Start by:

• Making it easy to create and share short-form video
• Encouraging authentic, unscripted content
• Highlighting and amplifying employee stories

Whether you’re in financial services, consulting, insurance, or other compliance-heavy industries, you don’t need to sacrifice control to build trust. With the right enablement and tools, your people can be your greatest voice.

Next, see how organizations are scaling snackable video across departments to drive real, measurable results.

👉 See the scaled results in: Winning in the Attention Economy with Snackable Video

Why snackable video and employee advocacy are your most powerful content strategy

In a world of scrolling thumbs and short attention spans, who delivers your message matters more than ever.

• Employees are 3x more trusted than brand accounts
• Their social reach is 10x larger than your official channels
• Posts from employees earn 8x more engagement and 24x more shares

The takeaway? Your audience doesn’t want another brand update — they want to hear from people they trust.

Snackable + human = powerful

The rise of the employee messenger

In today’s hybrid, distributed workplaces, your employees aren’t just part of the story—they are the story. Their authentic perspectives cut through the noise, whether it’s:

• A LinkedIn post about a new initiative
• A 30-second video explaining a feature
• A quick “day in the life” clip from the field

When employees share real stories in real voices, engagement follows — and with it, trust.

The multiplier effect

Snackable video supercharges advocacy AND impact

Activating employee voices with snackable video delivers exponential ROI.

• Content shared by employees gets 24× more reshares than the same content shared by brands
• Just 3% of employees generate 30% of all engagement when empowered to advocate
• Short-form video boosts completion rates to 81% and drives 2.5× more engagement than longer formats

When paired with employee voices, snackable video becomes a trust-building engine — especially in industries where credibility and compliance matter.

Why snackable video scales advocacy

• It’s fast to watch and easy to share
• It feels real — building more trust than polished brand campaigns
• It meets audiences where they are: mobile, social, and in-feed

Make it easy to share

Make it easy. Make it human. Make it scale.

Winning in today’s content landscape doesn’t require a bigger megaphone — it requires more human messengers. Here’s how to start:

• Equip employees with pre-built templates and prompts
• Enable short-form, compliant video creation at scale
• Celebrate and amplify your employee stories
• Turn trust into reach, and reach into results

Want to see how leading enterprises are doing it? Dive deeper into how businesses are winning in the attention economy with employee advocacy.