Written by Jen Burak, VP of Marketing
Why snackable video and employee advocacy are your most powerful content strategy
In a world of scrolling thumbs and short attention spans, who delivers your message matters more than ever.
- Employees are 3x more trusted than brand accounts
- Their social reach is 10x larger than your official channels
- Posts from employees earn 8x more engagement and 24x more shares
The takeaway? Your audience doesn’t want another brand update — they want to hear from people they trust.
Snackable + human = powerful
The rise of the employee messenger
In today’s hybrid, distributed workplaces, your employees aren’t just part of the story—they are the story. Their authentic perspectives cut through the noise, whether it’s:
- A LinkedIn post about a new initiative
- A 30-second video explaining a feature
- A quick “day in the life” clip from the field
When employees share real stories in real voices, engagement follows — and with it, trust.
The multiplier effect
Snackable video supercharges advocacy AND impact
Activating employee voices with snackable video delivers exponential ROI.
- Content shared by employees gets 24× more reshares than the same content shared by brands
- Just 3% of employees generate 30% of all engagement when empowered to advocate
- Short-form video boosts completion rates to 81% and drives 2.5× more engagement than longer formats
When paired with employee voices, snackable video becomes a trust-building engine — especially in industries where credibility and compliance matter.
Why snackable video scales advocacy
- It’s fast to watch and easy to share
- It feels real — building more trust than polished brand campaigns
- It meets audiences where they are: mobile, social, and in-feed
Make it easy to share
Make it easy. Make it human. Make it scale.
Winning in today’s content landscape doesn’t require a bigger megaphone — it requires more human messengers. Here’s how to start:
- Equip employees with pre-built templates and prompts
- Enable short-form, compliant video creation at scale
- Celebrate and amplify your employee stories
- Turn trust into reach, and reach into results
Want to see how leading enterprises are doing it? Dive deeper into how businesses are winning in the attention economy with employee advocacy.
