Key takeaways:

• Applied AI enhances video without sacrificing enterprise needs
• Goal is to reduce need for post-production work
• AISuite launches in early January (with more coming soon)

Written by Darius Thigpen, Sr. Growth Marketing Manager, Socialive

If you weren't able to join us live, you missed a lively and practical deep dive into how AI is fundamentally changing enterprise video creation for the better. The core message is simple: AI is the accelerant. It's how Socialive will help you create higher-quality video, faster, at scale, without sacrificing authenticity.

You can register for the full on-demand webinar (40 minutes). But if you’re on a time crunch, here are the three most valuable things I learned during the session with our CEO, CTO, and product leaders.

AI at Socialive is transformative (and your data is safe)

When we talk about AI, everyone's mind immediately jumps to ChatGPT. That's why one of the most important takeaways from my conversation with our CEO and Founder, David Moricca, and CTO Ben Davenport was the distinction between the types of AI we're using.

David emphasized that our AISuite is about applying AI in a way that is "practical and meaningful" for customers. Ben clarified that Socialive is focused on applied and transformative AI, not generative AI.

Transformative AI, in our case, means taking existing content — your pixels or audio — and changing it to be better, cleaner, and more professional. Think of it as a powerful post-production tool that saves you hours.

The enterprise-grade promise

Crucially, Ben detailed our commitment to data privacy and security. For enterprise clients, this is paramount. We do not use third parties for these models.

"We've built everything to run on our ecosystem, on our hosted servers, our hosted system — it's not going somewhere else and then coming back to Socialive, right? It's staying in Socialive."
- Ben Davenport, CTO, Socialive

This means your content is never used for external training materials, ensuring it stays compliant, secure, and comfortably within our strict information security program.

If you have any concerns about security or compliance, be sure to register for the webinar and jump to the 02:09 minute mark.

“No retakes” is the goal of core AISuite features

Before the webinar, I knew Studio Voice and Eye Contact were great. But after talking with Senior Director of Product Dan Rinzel, Director of Product Marketing Jason Krute, and others, I realized they are not just cool features, they embody a new philosophy: "no retakes."

The power of AISuite is that it minimizes the need to re-record content due to small, correctable errors. This has huge scale and cost implications for any large organization.

Studio Voice: silence the chaos

Dan and Director of Engineering Mike Orth  demonstrated how Studio Voice removes background noise and echo to make your audio sound like it was recorded in a soundproof studio. I was even using it live (simulive, that is!) to block out the noise from my wife's meetings next door.

The magic truly hit when Dan shared a field test he did — recording on his phone in the streets of Baltimore. Hydraulic brakes, wind, and traffic — all removed with one click.

Desiree Boone, one of our senior customer success managers, gave us some insight into how Socialive customers are already seeing big returns. Desiree explained how this is removing barriers for independent recordings, allowing teams to capture authentic, high-quality content from anywhere, even live events.

Sign up to watch the webinar and skip ahead to the 09:28 mark for the full Studio Voice chat.

Eye Contact: boost your confidence and trust

As someone who knows the pains of reading a teleprompter without looking distracted, I immediately gravitated toward Eye Contact. I was using it during the webinar itself! Our product manager, Oscar Rodriguez, and staff platform engineer, Ben Van den Berg, showcased how Eye Contact subtly reframes your gaze to look directly at the audience, even when you're looking down or slightly off-camera.

It’s all about production efficiency and minimizing distraction. Oscar noted that from the audience’s perspective, maintaining Eye Contact creates a sense of trust, making your video feel more polished and professional.

Register for the on-demand webinar and jump to 18:54 for the full Eye Contact chat.

AISuite is coming in January with more on the way

The initial showcase focused on Studio Voice and Eye Contact, but Jason Krute dropped some exciting news during the live Q&A: Socialive will launch AISuite on January 7th with four powerful features:

• Eye Contact
  
  • Subtly corrects your gaze to maintain camera focus.
• Studio Voice
  
  • Eliminates background noise and echo for studio-quality audio.
• Sharpen
  
  • Enhances picture quality in existing videos.
• Super Resolution
  
  • Upsamples low-quality footage (e.g., 720p) into high-definition 4K video.

We also got a peek into the future, with Dan confirming that the 2026 roadmap includes a major focus on video equivalents to Studio Voice (like sharpening/4K enhancement in post-production), and separately, translated subtitles to significantly expand your audience reach.

The audience poll confirmed my own excitement, with Eye Contact leading the pack. I'm all about Studio Voice, but honestly, having Super Resolution transform old laptop webcam footage into 4K quality is a true game-changer.

See the full replay and explore AISuite

There are plenty of practical applications we discussed — everything from taking out Slack and Teams pings in your audio to selectively applying Eye Contact only when you glance at your script. But the best way to understand the power of AISuite is to see and hear it in action.

The full session gets a bit into the nuance, includes a few powerful video demonstrations of Studio Voice and Eye Contact, and the complete Q&A session, where we tackled everything from using external monitors to how AI handles different accents.

Keep an eye out for everything new coming into our AISuite, both on our website and in our newsletter (you can sign up at the bottom of the page).

‍Register here to watch the webinar in its entirety.