Traditional communications is dead.
With the necessary shift to a remote working environment, businesses simply replicated the traditional in-person meeting through virtual means — it’s not working. While they can be useful in empowering people to communicate and collaborate remotely, 38% percent of professionals in a recent study reported experiencing video call fatigue (from Robert Half).
But it's not just in our business life. Social media has transformed how we communicate, and the enterprise must adapt or else be left behind.
It's time to explore how powerful video can be when it is used to deliver short, pre-recorded messages, also known as snackable video.
What is personalized snackable video?
Unlike other forms of asynchronous communications — "taking it offline" — such as email or chat messages, snackable videos put a human face on your communication. Typically friendly and brief, these videos can convey your message with the context and clarity that is sometimes missing from written communication. They can be shared and watched whenever, wherever, on your audience’s own time.
How to use snackable video
Best of all, personalized snackable video is endlessly versatile. Here are just a few of the many ways you could use them:
- Explain an assignment to supplement your learning curriculum
- Deliver a small, consumable chunk of course content between classes
- Prepare a team for an upcoming meeting by explaining the agenda and any pre-work you’d like completed beforehand
- Celebrate a big win with your team
- Quickly and personally introduce yourself when a sales prospect has reached out to you for more information
- Do a coffee chat with a co-worker you haven’t seen for weeks because you’re all working remotely
- Send a quick follow-up after a meeting, outlining the next steps
- Share a project status in between check-ins
- Explain a product feature or how to do something to a customer
- Explain a process to someone you’re onboarding
Not every communication requires a full-blown video meeting. When you start to think outside that box, you’re likely to uncover many more ways you might use personalized asynchronous videos.
Personable messaging through snackable video in CreatorSuite
Personalized asynchronous video can elevate voices in your organization, humanizing communications and freeing everyone to watch them on their schedule. With Socialive’s end-to-end video creation platform, enterprise companies easily create professional-quality, branded, personalized videos with the team they already have:
- Record crisp-quality video content from anywhere — straight from your phone, tablet or desktop browser — with Socialive’s CreatorSuite to ensure the highest quality possible
- Create a secure, permissions-based, centralized library of all your personalized asynchronous videos — automatically uploaded at the time of recording
- Enrich your message with our drag-and-drop editor, which includes preset layouts to combine previously recorded videos, newly recorded content, screen share video, and other media with branded graphics to guarantee a professional look and feel
- Create snackable video clips from other recordings so you can repurpose content that efficiently gets your message across
At Socialive, we believe that everyone, regardless of experience or skills, should be able to use video to easily communicate and collaborate across your business. Discover how we can help you personalize asynchronous videos that elevate your message.