Socialive introduces Socialive Catalyst to transform the video creation experience

New AI prompt-based video creation engine connects all parts of the video creation journey — from ideation to publishing and everything in between.

EL SEGUNDO, Calif. — August 17 2026 — Socialive today announced the upcoming launch of Socialive Catalyst, a new AI prompt-based video creation engine that orchestrates the entire video creation journey. 

Unlike traditional AI tools that generate a single and often random output, Catalyst orchestrates the entire enterprise video workflow to bring the user’s vision to life. It connects people, AI, production workflows, branding, compliance, approvals, enterprise controls, and publishing into one intelligent, AI-first workflow.

Catalyst offers an intuitive way for those who know exactly what they want and for those who want guidance to create finished, enterprise-ready video from natural language prompts.

• Catalyst first presents a project plan to guide users through a conversational exchange, curating all the elements needed to create high-quality content.
• This workflow lets users direct Catalyst to ensure precision, so output meets the mark without inefficient rounds of content generation.

Catalyst connects every part of the video creation process behind the scenes, transforming Socialive into a comprehensive video creation ecosystem from a single entry point.

Whether scheduling thought leadership interviews, creating a branded recording environment, transforming a webinar into dozens of social-ready clips, routing content through compliance review, or publishing approved assets across enterprise systems, Catalyst removes the operational complexity that has historically limited enterprise video production.

"AI has dramatically lowered the barrier to creating content, but it hasn't solved the complexity of creating video at enterprise scale," said David Moricca, Founder and CEO of Socialive. "Enterprise video requires coordinating people, workflows, branding, compliance, approvals, and distribution. Catalyst brings all of those pieces together into a single AI-first experience, allowing organizations to focus on communicating instead of managing production."

Built on Socialive's enterprise video platform, Catalyst introduces a prompt-based interface while preserving the governance, security, compliance, and enterprise controls required by the world's largest organizations.

Socialive Catalyst will empower individuals and teams to:

• AI prompt-based video creation
• Unique prompting experience based on level of video proficiency
• Brand template automation
• Generate videos from static content
• Generate new visuals and incorporate existing media
• Generate suggested topics, scripts, and clips
• Production setup and recording orchestration

Designed specifically for enterprise organizations, Catalyst operates within administrator-defined guardrails, including approved branding, compliance policies, permissions, organizational context, and human approval workflows.

Catalyst’s prompt-based workflows are built to ensure a cost-effective use of the platform. By presenting a project plan and taking tweaks before generating content, Catalyst maximizes token usage to present organizations with more predictable and stable pricing.

“One major issue for enterprise firms using AI is the randomness of the output,” said Ben Davenport, CTO of Socialive. “By building decision logic and rule-based failsafes into Catalyst, we can ensure a level of predictability without sacrificing creativity and uniqueness. That feeling of not quite getting what you asked for is a huge turn-off for people new to AI prompting and costly for businesses who have to eat the costs of tokens wasted on the back and forth.”

Socialive will first launch Catalyst to a limited number of customers this fall, with general availability expected later this year.

Press Contact

Jennifer Burak
VP of Marketing, Socialive
press@socialive.us

About Socialive

Socialive is the AI-first enterprise video creation platform for the enterprise. Its intelligent orchestration layer connects people, AI, production workflows, branding, compliance, enterprise controls, and publishing into a single platform that enables organizations to create and scale authentic, branded, compliant video communications.