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One highly effective way to boost employee sentiment and truly get buy-in is through engaging company town halls.
Much more than a problem of low morale or behind-the-scenes grumbling, disengaged employees cost the world a jaw-dropping $7.8 trillion in lost productivity in 2021. That was 11% of global GDP. According to a 2022 survey from Gallup, nearly one in three employees is disengaged at work. On the flip side, companies with successful employee engagement realize about 23% greater profits.
Company town halls can help keep your employees connected and engaged, especially in dispersed work environments.
A company town hall is typically an all-hands meeting in which the leadership team looks to connect with employees, present critical business information, recognize employee efforts, and promote company values. These meetings can be held in person, virtually, or in a hybrid format. The main goal is to increase transparency and give employees a direct line to leadership — no matter the size of the organization.
Unfortunately, the challenging logistics of travel and planning an in-person town hall prevent many companies from holding them. This is especially true for companies with large-scale workforces and multiple business locations. Virtual town halls provide an effective, scalable solution for bringing employees together.
While in-person meetings will always provide value in certain situations, video is the ideal medium for company town halls for a number of reasons:
Employees have grown increasingly fatigued with the standard video conference experience. To keep them engaged, video meetings need to become more intentional and dynamic.
The right virtual town hall meeting platform should strike a balance between a professional look and feel and ease of use. Socialive’s end-to-end video creation platform, for example, provides intuitive tools that make it easy to create content for any business use. Especially for anyone who’s responsible for managing the town hall (who might not be a video expert), Socialive enables anyone in your organization to easily create branded, immersive town hall experiences that inspire, inform, and engage employees.
Once the meeting is over, one-click integrations ensure you can send the recording directly to anywhere you want to publish it — from social media accounts, meeting and event platforms, and file hosting sites to marketing automation platforms and video editing tools. This makes it easy to keep the meeting as an on-demand recording, clip the best parts for highlights or public consumption, or edit portions into new content.
Now that we’ve covered the importance of company town halls and what to look for in a virtual solution, here are a few tips to make the event robust and thrill your employees:
Eliminate on-air stress and give yourself ample time to add finishing touches by remotely recording your content in advance. Not only does this method better accommodate executives’ busy schedules, but it also enables you to hear from more voices across the organization.
Socialive integrates with audience engagement tools like Pigeonhole to add live chat, polls, Q&As, reactions, and more to your company town hall program.
Source pre-recorded content from your employees, which can be seamlessly interspersed with live and other pre-recorded videos to showcase more perspectives across your company.
You might assume leaders are naturally good on camera, but they can often use a little coaching to make sure everything goes smoothly.
Psst! Your company's town hall doesn’t need to be live. Experiment with the way you deliver your presentation to see what resonates best with your employees. For example, you could pre-record the entire town hall for employees to view a simulive event, then set up a 30-minute true live Q&A session to answer any questions employees might have after they watch the recording. Or, you can send the first portion of the event as an asynchronous recording to be viewed on their own time ahead of the Q&A session.
Working to improve employee engagement through an engaging company town hall delivers enormous business impact. Virtual town halls can help you maintain strong connections with your people, engage your employees in an open and authentic format, and get everyone to buy into your corporate goals and your company’s mission.
Take a quick, self-guided tour of our platform to see how Socialive can help you easily create professional company town halls that keep your team connected and engaged.
Traditional communications is dead.
With the necessary shift to a remote working environment, businesses simply replicated the traditional in-person meeting through virtual means — it’s not working. While they can be useful in empowering people to communicate and collaborate remotely, 38% percent of professionals in a recent study reported experiencing video call fatigue (from Robert Half).
But it's not just in our business life. Social media has transformed how we communicate, and the enterprise must adapt or else be left behind.
It's time to explore how powerful video can be when it is used to deliver short, pre-recorded messages, also known as snackable video.
Unlike other forms of asynchronous communications — "taking it offline" — such as email or chat messages, snackable videos put a human face on your communication. Typically friendly and brief, these videos can convey your message with the context and clarity that is sometimes missing from written communication. They can be shared and watched whenever, wherever, on your audience’s own time.
Best of all, personalized snackable video is endlessly versatile. Here are just a few of the many ways you could use them:
Not every communication requires a full-blown video meeting. When you start to think outside that box, you’re likely to uncover many more ways you might use personalized asynchronous videos.
Personalized asynchronous video can elevate voices in your organization, humanizing communications and freeing everyone to watch them on their schedule. With Socialive’s end-to-end video creation platform, enterprise companies easily create professional-quality, branded, personalized videos with the team they already have:
At Socialive, we believe that everyone, regardless of experience or skills, should be able to use video to easily communicate and collaborate across your business. Discover how we can help you personalize asynchronous videos that elevate your message.
Did you know that learning and educational content drive over a billion views a day on YouTube?
That is a jaw-dropping number — and it shines a light on a tremendous opportunity for companies that want to connect and communicate with people. Instructional videos, sometimes called how-to or explainer videos, should definitely be in your media mix.
Video appeals to both visual and auditory systems in the brain, making it an ideal medium for learning things. How-to videos are simply videos that explain or instruct.
How-to videos can be snackable, a lengthy recorded series, or even delivered in a livestream. They can be highly personalized or target a broad audience. They can be purely educational, educational with some entertainment, or even educational with a tiny bit of marketing to encourage viewers to consider purchasing (though it is extremely important that these videos never feel sales-y to viewers, which can be an instant turn-off).
These kinds of videos can provide step-by-step instructions for completing a specific task. They can also provide extensive background about why and how a product was built and explain how to tackle a complex, multi-stage process.
Below are four tips for producing educational and engaging how-to videos.
Think like a search marketer! Consider your audience and how they look for answers. Imagine them typing, “How do I…?” into Google. What is of immediate interest to them? What educational information could you share with them that would be engaging and consumable in a short amount of time? How does it relate to your products or offerings?
You don’t need to spend much time explaining why or what — most of your time should be spent explaining how. Get to the point quickly and focus on showing how. Eliminate any information that isn’t essential to the “How do I…?” question you’re answering.
While long-form instructional videos have their place, the ideal length for how-to videos is less than three minutes. Focus on answering just one very specific question. If the topic you have in mind can’t fit into a short video, it’s likely not a good match for an explainer.
Yes, these are instructional videos, but you want to engage your audience while you educate them. Look for ways to introduce something lighthearted or even humorous to keep things interesting.
Instructional videos, such as how-to and explainer videos, can help you provide answers to people’s questions while also establishing authority, building trust, showcasing your product, attracting new audiences, and so much more. At Socialive, we’ve made it easier than ever to create professional-quality video, empowering everyone from video producers to marketing staff to easily create branded, immersive experiences through video. Socialive’s end-to-end video creation platform powers the enterprise to:
How-to and explainer videos can be a crucial addition to your media mix, helping you to inspire, inform, and engage viewers. All you need to do is record, edit, publish, or livestream answers to your audience’s questions.
