Key takeaway
- Short-form content aligns with battle for audience attention
- Algorithm favoritism, employee advocacy, and executive social boost visibility, trust, and reach
- Businesses creating video content at scale are already winning in the attention economy
We’re not just fighting for attention — we're living in an attention economy, where our time is a truly precious commodity. Whether you lead learning and development, video services, corporate communications, field sales, or marketing in a highly-regulated industry, one challenge unites both the employee and customer lifecycle: how do we break through the noise and earn trust at scale?
Snackable video is the clear answer.
Challenges leaders across the enterprise want to solve
In regulated industries — from financial services to consulting to law firms — it's not just about being heard. It's about being trusted, being current, and being everywhere your audience is, all while staying compliant and on-message.
Snackable video across the customer lifecycle
Snackable video across the employee lifecycle
Capturing attention & breaking through
You have just 8 seconds to hook someone’s attention.
People skim or skip past text-heavy emails or 30-minute webinars. We’re being inundated with so much content, how could we possibly commit that amount of time sight unseen? Audiences need to know that their time will be well-spent engaging with long-form content before they commit.
Snackable video offers a fast, engaging, and digestible format that gives a quick preview (or can be the distilled points), matching how people consume content today.
Keeping pace with peers & audiences
Your competitors are moving fast. Your employees and customers expect modern, video-forward experiences. If your communications still rely on PDFs or long-form training, you're falling behind in both engagement and innovation.
Building trust at scale
Trust can’t be forced, but it can be fostered through consistent, authentic content from voices that matter. That’s where employee- and executive-led video comes in.
Why snackable video wins in the attention economy
Attention earned. Trust built. Results scaled. Snackable video isn’t just about being trendy — it’s about delivering results across the enterprise. Short-form, authentic video aligns with how people consume, share, and trust content.
Audiences are shifting
Digital habits have changed. The average social media session is now under 2 minutes, and nearly 80% of mobile traffic is video.
People want quick-hit content that informs or inspires fast:
- 63% of B2B buyers use social video from industry experts to inform buying decisions
- 80% of job seekers would prefer to see a video to better understand the opportunity
- 94% of employees prefer video microlearning over long training sessions
People prefer short, authentic, and actionable
Forget the polished, over-produced promos. People gravitate toward authentic moments, especially from colleagues and leaders they know. Short videos are easier to create and more likely to be watched in full.
Scale brings the payoff
Rolling out video at scale — especially when it’s decentralized and includes employees and executives — generates compounding returns. Whether it’s for training, updates, or thought leadership, consistency builds visibility and credibility. Platforms boost short-form, frequent video content, meaning organic visibility and impressions grow exponentially. Visibility and impressions mean more top talent, more new customers, faster onboarding, higher retention, and more expansion opportunities.
Your peers are winning with snackable video
You don’t have to go far to find examples of companies that are “doing short-form video right.” Just do a quick Google search on “law firm experts” or “financial service tips,” and you’ll see the “short video” tab populate with a number of businesses tapping into the social-style of thought leadership.
Again, this hits all parts of the customer and employee lifecycle — from talent acquisition and onboarding to customer engagement and expansion.
- Geico Insurance puts out quick “Insurance Demystified” videos on social media, answering common questions about insurance to drive customer retention and growth
- Zebra Technologies uses snackable video on LinkedIn to promote long-form thought leadership using executives as SMEs
- Akamai empowers employees to remotely contribute to larger video projects, significantly increasing engagement by showcasing their people in the brand
Snackable video best practices
To get the most from snackable video, focus on three core concepts: algorithm favoritism, employee advocacy, and executive social.
Algorithm favoritism
Search engines and social platforms reward short-form, frequent video content.Enhanced discoverability
- Websites with video are 50x more likely to rank on page one
- Adding video leads to 41%+ increase in organic search traffic
Increased visibility
- Video drives 1.4x more engagement on social
Amplified reach
- On LinkedIn, users are 20x more likely to share video content
👉 Read more on algorithm favoritism here
Employee advocacy
When employees are empowered to distribute your content, your message spreads further, faster, and with more trust.
- Vastly expanded reach
- Employee advocacy increases your message’s reach by 561%
- Exponentially higher engagement
- Content shared by employees receives 8X more engagement
- Unmatched trust & credibility
- People are 3X more likely to trust information about your company when shared by staff
👉 Read more on employee advocacy here
Executive social
Snackable video helps put a trustworthy face on regular interactions with a company. Combined with employee advocacy and algorithm favoritism, you can see how trust, expertise, and differentiation are all scaled by creating short-form video content.
- “Social CEO” viewed as more open and honest
- 86% of executives say a “social CEO” (active on social media) is viewed as more open and honest
- Visibility scales trust
- In the finance realm, readers trust a CEO who regularly posts on social up to 9× more than one who isn’t online
👉 Read more on executive social here
How your peers are getting results by scaling snackable video
The real magic happens when snackable video becomes part of your organization's DNA. It’s not just a content strategy — it’s a trust strategy. One that scales with you, adapts to changing platforms, and empowers everyone from the frontlines to the C-suite to share the story.
It's how businesses are standing out in today's attention economy.
Want to see what results look like? Check out the scaled results in Winning in the Attention Economy with Snackable Video.