Key takeaways:

  • Short, authentic videos outperform long-form content across nearly every channel
  • Snackable video scales trust, attention, and conversions — especially on mobile
  • Empowering employees to share scales visibility, credibility, and reach

In highly regulated industries, teams across both the employee and customer lifecycle face a familiar tension: how to cut through the noise while staying compliant and credible. The attention economy doesn’t wait for perfectly polished internal rollouts. It rewards content that is short, human, and fast to consume.

That’s why snackable video has become the go-to format for organizations that want to scale impact across platforms, audiences, and teams.

It’s not just theory. Short-form video works, and the data prove it. When you scale snackable content creation across your org, the results multiply.

Keep it short

In a world where inboxes, feeds, and dashboards never stop moving, brevity isn’t just appreciated, it’s expected. Videos under 2 minutes earn 2.5X more engagement than longer ones. It’s because audiences don’t have to commit to a lengthy piece of content.

Think of it as a quick trial, rather than being locked into a long contract. You want to try out the piece and make sure it’s right before you invest your precious time.

Plus, snackable video gets to the point. It pulls people in fast, builds trust through tone and expression, and gives a clear next step. A snackable video is like a headline, not the whole article. It’s designed to stop the scroll and spark curiosity.

Be authentic

With more and more voices contributing to the marketplace of ideas, you might think it’s the most polished or professional voices that stand out. Quite the contrary, it’s authenticity that signals trust.

Studies have shown that 75% of people trust industry experts more than corporate brand marketing. Crucially, it’s not just about getting a well-rehearsed or scripted person with great credentials. It has to look and feel like these are insights that the SME are sharing directly with the audience, with much more of a personal touch than a perfected polish to it.

So what about AI or other means to get “people” into content? It’s not looking good.

A recent TechSmith report found that 87% of audiences prefer to see real people over avatars or animations. Especially in regulated industries, where messages often come wrapped in disclaimers and formality, real people stand out. A quick, off-the-cuff check-in from an executive or team lead often feels more trustworthy than a scripted explainer.

Authenticity creates connection. And connection builds credibility.

Make it vertical

Most people don’t rotate their phones. And platforms know it.

75% of viewers now watch video on mobile, and vertical videos see 10-20% more conversions. So, whether it’s an executive update or a product tip, formatting for the way people actually watch makes a real difference in performance.

If your content is cropped, hard to read, or simply not built for vertical, you’re missing a big piece of the mobile-first opportunity.

Add a CTA

Snackable doesn’t mean aimless. Great short-form content leads somewhere.

Videos that include a clear call to action see an 81% completion rate, which means your audience is more active and taking action at your CTA. Whether it’s “Read more,” “Register now,” or “Book time,” snackable videos can serve as trailheads to deeper engagement.

They don’t have to say everything. They just need to say enough to make the next click feel worth it.

Use captions

Let’s be real — most of your audience is watching with the sound off. It’s how we scroll, especially when we’re in public places or just need a few moments of silence.

As many as 92% of mobile viewers watch videos without sound, which means if your message depends on audio, it’s probably being missed. Captions help you capture attention in silence and make your content more accessible.

As an added bonus, captions boost SEO, searchability, and watch-through rates. Each time you add captions to your content, it’s another chance for a person (or algorithm) to understand the content within the video.

Captions are an essential part of scaling video performance.

Empower your employees at scale

Want to see snackable video really scale? Put it in the hands of your people.

Content shared by employees gets 10X more reach and 8X more engagement than the same content shared by brand channels. It’s because people trust people, not logos. When your executives, managers, and team leads post short videos with a clear message, your brand gets seen in a more human, credible light.

It’s the power of employee advocacy, amplified by video and multiplied by platforms’ algorithm favoritism toward personal accounts.

Get your audience to dive deeper

Today’s audiences give you about 8 seconds to earn their attention.

That’s how long you have to stop someone mid-scroll. This applies to LinkedIn, Slack, or their email inbox. Snackable video is your hook, handshake, and preview of what’s worth their time.

Once you’ve earned that pause, you can guide them to what’s next: a longer video, a report, a conversation.

Short-form content works.

Optimize for mobile. Use snackable video to promote long-form content — and scale your impact.