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Key Takeaways
For decades, financial services firms have known that video builds trust. It humanizes complex information, enhances credibility, and helps advisors and leaders connect in moments that matter.
What has changed is not belief in video; it’s now an expectation that firms use video.
Clients, advisors, employees, and regulators now expect:
In a video-first world, more video drives more trust, greater visibility, and faster velocity across the enterprise.
Yet most financial services organizations are still figuring out how to design and implement video creation models built for a social-first, digital native world.
Traditional video production — whether delivered through internal studios or trusted agencies — remains critical in financial services.
Traditional video production is intentionally designed for:
For these moments, higher cost, longer timelines, and rigorous review are not inefficiencies — they are the right tradeoff.
But traditional production was never designed to support:
The demand for video continues to grow, but this has exposed a negative relationship between the volume and velocity of video production. When demand goes up, so does the time it takes to get each video out the door. The resources required to meet demand also go up.
This is not a talent problem. It is a workflow mismatch.
Historically, firms that tried to scale beyond traditional production resorted to stitching together fragmented tools: recording here, editing there, routing approvals manually, and managing compliance through spreadsheets and email threads.
The result:
Video worked, but it didn’t scale.
This is the gap that Cloud-based video platforms like Socialive began closing: providing centralized, secure environments to capture, collaborate, and publish video with built-in governance.
Still, manual steps remained. And in regulated industries, manual steps are where risk and cost accumulate.
By 2026, leading financial services organizations recognize a simple truth:
One video workflow is no longer enough.
Two workflows now CAN coexist — each serving a distinct purpose.
Traditional production remains essential. But the future of enterprise communication depends on embracing a new workflow — one designed for scale without sacrificing quality or compliance.
This is where AI becomes transformational.
In an effort to close this gap, many organizations are exploring standalone generative AI tools.
These tools deliver on speed and lower costs vs. traditional production, but that speed comes with very real risk for regulated industries.
Generative AI introduces fundamental challenges:
For regulated enterprises, speed without governance isn’t a desirable system — it’s a risk.
This creates a false choice — control without scale or scale without control.
The path forward for financial services isn’t more experimentation with AI tools. The way forward for the enterprise is to use applied AI embedded directly into the video creation workflow. This approach is purpose-built for regulated environments because it delivers predictability instead of variability, and control instead of novelty.
Embedded, applied AI works because it is designed to:
In regulated industries, the value of AI is not creativity — it’s predictable execution at scale.
Applied AI embedded into the video workflow transforms video from a risk-managed exception into a trusted, repeatable enterprise capability.
In 2026, AI moves from experimentation to infrastructure.
By embedding AI across the entire video lifecycle — from capture and enhancement to compliance, approval, and distribution — financial services organizations can finally scale everyday video without compromising trust.
Video is no longer limited by production capacity. It becomes an enterprise capability
AI now spans the full lifecycle of video creation, replacing fragmented tools and manual handoffs with a unified workflow.
Data: Deloitte reports that the vast majority of financial services executives now consider video essential for both client and employee communication.
Impact: End-to-end AI workflows can drastically reduce production time, enabling teams to focus on insight and strategy rather than mechanics.
The conversation around AI has shifted from pilots to performance.
Data: McKinsey reports that embedding generative AI into enterprise workflows can deliver 30–50% productivity gains and reduce costs by 20–40%.
Impact: Video becomes a predictable ROI driver — not a discretionary spend.
Video is no longer reserved for campaigns or marquee moments.
Data: HubSpot reports that most consumers say seeing an advisor on video increases trust.
Impact: Advisors, executives, and employees can now create frequent, high-quality, compliant videos — transforming video into a daily engagement capability.
Compliance has historically been the primary constraint on scale.
Data: FINRA reports a sharp increase in digital content reviews in recent years.
Impact: AI-driven disclosures, policy checks, and automated routing reduce review cycles while strengthening governance.
Credibility in financial services is visual as well as verbal.
AI now enhances video and audio automatically by improving lighting, clarity, sound, framing, and gaze — without studio intervention.
Impact: Every advisor and executive looks and sounds professional, creating consistency and confidence at scale.
The future isn’t automation alone — it’s collaboration.
AI handles enhancement, editing, compliance routing, and versioning while humans focus on storytelling, insight, and authenticity.
Impact: Teams create more video, more often, with higher impact and far less friction.
Traditional production will always play a critical role in financial services. But it cannot carry the full weight of a video-first world on its own.
In 2026, firms that succeed are those that complement traditional production with an agile, AI-embedded video workflow, enabling everyday communication at scale, without compromising trust, compliance, or quality.
This is how video advances beyond just a medium — video becomes a strategic enterprise capability built for the speed of trust.
See examples of how financial services leaders are operationalizing compliant video at scale on our page: Socialive for financial services.
Key takeaways:
Written by David Moricca, CEO & Founder, Socialive
Every week, I talk to leaders who are frustrated.
They’ve invested in AI, but they’re not seeing the measurable results they expected. The promise is there — smarter automation, faster outputs, better experiences — but too often the reality falls short.
The truth is, there’s one area where AI can deliver real, visible ROI right now: video creation.
Enterprise video creation is full of repetitive, manual steps — exactly the kind of work where AI can make the biggest impact when it’s used thoughtfully and embedded directly into the workflow.
Here’s how organizations are using AI video creation workflows to accelerate output, reduce friction, and scale measurable impact.
AI adoption is everywhere — but the payoff isn’t. According to McKinsey, 80% of organizations use AI, yet only 10% are realizing measurable business value.
So what’s getting in the way?
Too often, teams start with the technology rather than the problem. They launch pilots in isolation that never touch day-to-day work. The result is AI for AI’s sake — impressive in theory, but disconnected from outcomes.
Without a shared view of where AI fits in existing processes, it’s hard to build momentum. When AI is treated as a separate initiative instead of part of the workflow, adoption stays low and results never scale.
If you don’t define what success looks like — time saved, cost reduced, quality improved — it’s impossible to measure ROI. And when you can’t measure it, enthusiasm fades fast.
The companies seeing consistent ROI from AI share three traits.
Success starts with identifying the everyday friction that drives time, cost, or risk. Automate what happens most often, not what looks flashiest.
The biggest gains happen when AI becomes part of how work naturally gets done. Embedded AI isn’t another tool — it’s a built-in accelerant that improves speed, consistency, and scale.
Leaders set clear KPIs tied to outcomes. They measure impact over time, ensuring the technology drives transformation, not experimentation.
Video is the most powerful and human way to connect because it is the next best thing to authentic presence, AND you can be in more than one place at once.
It’s also now the dominant language of business. Two-thirds of today’s workforce grew up digital and video-native. When audiences see real people from a brand, trust triples, and engagement can jump fivefold.
The challenge? Despite the benefits, video creation in the enterprise is still slow, expensive, and complex.
Each video passes through multiple hands — from recording to editing to distribution — creating delays and bottlenecks.
This is exactly the kind of process where AI workflows deliver measurable results.
Embedding AI into the video creation lifecycle simplifies and scales every stage — from recording to editing to publishing.
Traditional workflows rely on writers, editors, and specialists. With AI, subject-matter experts can:
Result: faster output, fewer dependencies, and teams empowered to produce professional video without waiting on specialists.
AI can now perform the kind of refinements that once required expensive software and skilled editors:
These built-in improvements mean every take can be the best take — consistent, polished, and on brand.
Once videos are ready, AI can automatically:
This automation turns one high-quality recording into many tailored, channel-specific assets — amplifying reach and ROI.
By consolidating tools for recording, editing, and publishing, teams eliminate costly handoffs. Editing, subtitles, and translations happen instantly in one place.
AI cuts post-production time dramatically — no more reshoots, version control issues, or bottlenecks between teams.
Customers using Socialive’s AI video creation workflows report producing 30% more videos per month while reducing time and cost per video — all without sacrificing brand integrity or compliance.
Algorithms favor video, and audiences favor authenticity. More video means more visibility — and more opportunities to generate pipeline, improve retention, and drive revenue.
When friction disappears from video creation, leaders show up more often across digital channels, employees share their expertise with confidence, and organizations move faster.
That’s why we built the AISuite — to make every take the best take. By embedding AI directly into recording, editing, and distribution, we help enterprises turn AI experimentation into measurable, repeatable impact.
When you scale video creation, you scale trust, connection, and visibility across your entire organization.
I recently joined our product team to talk about this in more detail during our latest webinar introducing the AISuite — showcasing how enterprises are accelerating their video workflows and seeing real ROI.
Check out the webinar here, and follow along as we roll out our upcoming playbooks and use-case content on AI video creation in the coming weeks.
Key takeaways:
Written by Darius Thigpen, Sr. Growth Marketing Manager, Socialive
If you weren't able to join us live, you missed a lively and practical deep dive into how AI is fundamentally changing enterprise video creation for the better. The core message is simple: AI is the accelerant. It's how Socialive will help you create higher-quality video, faster, at scale, without sacrificing authenticity.
You can register for the full on-demand webinar (40 minutes). But if you’re on a time crunch, here are the three most valuable things I learned during the session with our CEO, CTO, and product leaders.
When we talk about AI, everyone's mind immediately jumps to ChatGPT. That's why one of the most important takeaways from my conversation with our CEO and Founder, David Moricca, and CTO Ben Davenport was the distinction between the types of AI we're using.
David emphasized that our AISuite is about applying AI in a way that is "practical and meaningful" for customers. Ben clarified that Socialive is focused on applied and transformative AI, not generative AI.
Transformative AI, in our case, means taking existing content — your pixels or audio — and changing it to be better, cleaner, and more professional. Think of it as a powerful post-production tool that saves you hours.
Crucially, Ben detailed our commitment to data privacy and security. For enterprise clients, this is paramount. We do not use third parties for these models.
"We've built everything to run on our ecosystem, on our hosted servers, our hosted system — it's not going somewhere else and then coming back to Socialive, right? It's staying in Socialive."
- Ben Davenport, CTO, Socialive
This means your content is never used for external training materials, ensuring it stays compliant, secure, and comfortably within our strict information security program.
If you have any concerns about security or compliance, be sure to register for the webinar and jump to the 02:09 minute mark.
Before the webinar, I knew Studio Voice and Eye Contact were great. But after talking with Senior Director of Product Dan Rinzel, Director of Product Marketing Jason Krute, and others, I realized they are not just cool features, they embody a new philosophy: "no retakes."
The power of AISuite is that it minimizes the need to re-record content due to small, correctable errors. This has huge scale and cost implications for any large organization.
Dan and Director of Engineering Mike Orth demonstrated how Studio Voice removes background noise and echo to make your audio sound like it was recorded in a soundproof studio. I was even using it live (simulive, that is!) to block out the noise from my wife's meetings next door.
The magic truly hit when Dan shared a field test he did — recording on his phone in the streets of Baltimore. Hydraulic brakes, wind, and traffic — all removed with one click.
Desiree Boone, one of our senior customer success managers, gave us some insight into how Socialive customers are already seeing big returns. Desiree explained how this is removing barriers for independent recordings, allowing teams to capture authentic, high-quality content from anywhere, even live events.
Sign up to watch the webinar and skip ahead to the 09:28 mark for the full Studio Voice chat.
As someone who knows the pains of reading a teleprompter without looking distracted, I immediately gravitated toward Eye Contact. I was using it during the webinar itself! Our product manager, Oscar Rodriguez, and staff platform engineer, Ben Van den Berg, showcased how Eye Contact subtly reframes your gaze to look directly at the audience, even when you're looking down or slightly off-camera.
It’s all about production efficiency and minimizing distraction. Oscar noted that from the audience’s perspective, maintaining Eye Contact creates a sense of trust, making your video feel more polished and professional.
Register for the on-demand webinar and jump to 18:54 for the full Eye Contact chat.
The initial showcase focused on Studio Voice and Eye Contact, but Jason Krute dropped some exciting news during the live Q&A: Socialive will launch additional AISuite features early in Q1 2026, bringing the total to four powerful features:
We also got a peek into the future, with Dan confirming that the 2026 roadmap includes a major focus on video equivalents to Studio Voice (like sharpening/4K enhancement in post-production), and separately, translated subtitles to significantly expand your audience reach.
The audience poll confirmed my own excitement, with Eye Contact leading the pack. I'm all about Studio Voice, but honestly, having Super Resolution transform old laptop webcam footage into 4K quality is a true game-changer.
There are plenty of practical applications we discussed — everything from taking out Slack and Teams pings in your audio to selectively applying Eye Contact only when you glance at your script. But the best way to understand the power of AISuite is to see and hear it in action.
The full session gets a bit into the nuance, includes a few powerful video demonstrations of Studio Voice and Eye Contact, and the complete Q&A session, where we tackled everything from using external monitors to how AI handles different accents.
Keep an eye out for everything new coming into our AISuite, both on our website and in our newsletter (you can sign up at the bottom of the page).
Register here to watch the webinar in its entirety.
FOR IMMEDIATE RELEASE
El Segundo, Calif. — September 26, 2025 — Socialive, the AI-powered enterprise video creation platform, today announced the upcoming launch of AISuite™, a new layer of AI technology that automates and accelerates professional video creation across global enterprises. The first release of AISuite — the Enhance pillar — is now available, with additional capabilities rolling out in 2026.
Fully integrated with Socialive’s CreatorSuite™ for short-form video and ProducerSuite™ for long-form productions, AISuite applies AI across the entire video workflow — removing barriers to speed, quality, and compliance so enterprises can deliver more video, faster.
The first release, Enhance, applies advanced AI to instantly improve both video and audio quality — elevating how enterprise teams look and sound on camera. It includes:
Together, these tools enable teams to produce professional-quality video in a fraction of the time — without specialized crews or complex workflows.
Throughout 2026, Socialive will expand AISuite with additional AI-powered pillars:
“Enterprises need more video than ever, but face bottlenecks in production speed, quality, and compliance when it comes to scale,” said David Moricca, CEO of Socialive. “AISuite™ eliminates those barriers, helping teams create high volumes of polished, compliant, and market-ready video in a fraction of the time. It’s the fastest path to ROI in enterprise video.”
AISuite is an embedded part of Socialive’s secure, enterprise-ready platform.
Socialive is the AI-powered enterprise video creation platform for regulated and global organizations that need to scale short-form and long-form video — fast, cost-effectively, and without sacrificing quality, control, or compliance.
Jennifer Burak
VP of Marketing, Socialive
press@socialive.us
