Live streaming is thriving amid the global pandemic, which means figuring out the do’s and don’ts of being on camera.
To make sure you’re maximizing your broadcasts, our own video producer Chris Brennan shares six common live streaming mistakes and tips on how to avoid them.
MISTAKE #1: LOOKING AT YOURSELF
It may be tempting, but try not to look at yourself or other participants during the broadcast. Make sure to look directly into the camera, computer screen, or phone. This will help you look more professional.
MISTAKE #2: POOR LIGHTING
A popular pitfall is being underlit or overlit during a broadcast. Avoid recording in a dark room with a single light source like your computer screen. We recommend setting up your camera in front of a window with light. If you have a ring light or an alternative light source, you can use that to help light up your face.
MISTAKE #3: IGNORING AUDIO QUALITY
No live stream can engage the audience without good audio. Many broadcasters make the mistake of being too far or too close to the microphone, resulting in low quality audio.To prevent this from happening, test your audio quality in advance. Find the right distance where the audio is not clipping or too low. If you’re relying on your computer’s microphone, the same rules apply.
MISTAKE #4: BAD LOCATION
When recording, avoid crowded areas. Go to a separate location or room and close the door, or try to find an area where there isn’t an echo for audio quality. Also, if you live with roommates or family members, let them know in advance that you’re going live.
MISTAKE #5: NOT INTERACTING YOUR AUDIENCE
Not engaging with your audience is a missed opportunity. Make sure to interact with your audience when live. You can ask them questions, create calls-to-action, or conduct polls.
MISTAKE #6: NO VISUALS
To avoid a live stream of talking heads, we recommend including b-roll of visuals, lower thirds, and other imagery. Graphics will help make your video production look polished and professional.