Winning in the Attention Economy with Snackable Video

Key takeaways: Short, authentic videos outperform long-form content across nearly every channel Snackable video scales trust, attention, and conversions — especially on mobile Empowering employees to share scales visibility, credibility, […]

Executive social and the Attention Economy

Key takeaways: Executives on social media build visibility, trust, and influence in ways brand channels can’t match Snackable video humanizes leadership and thrives in algorithm-driven platforms Trust scales when leaders […]

Employee advocacy and the Attention Economy

Key stats: Employees are 3x trusted more than brand accounts on social Employees collective social networks are 10x larger than the brand’s Employee posts receive 8x the engagement and 24x […]

Algorithm favoritism and the Attention Economy

Key takeaways: Search and social algorithms now prioritize snackable video over traditional content User behavior and engagement are driving this shift Enterprises using short-form video are gaining SEO visibility and […]

Snackable video and the Attention Economy

Key takeaways Short-form content aligns with battle for audience attention Algorithm favoritism, employee advocacy, and executive social boost visibility, trust, and reach Businesses creating video content at scale are already […]

Why 2025 is actually the year of enterprise video

Key takeaways Technology providing enterprise on-brand, compliant workflows Video services will take on a more “production enablement” role Growing video use cases for compliance-based industries L&D use cases like peer-to-peer […]

How to set up RTMP ingest in Zoom

Zoom RTMP (real-time messaging protocol) ingest allows you to securely stream video content directly into a Zoom webinar or event from an external source. This feature is handy for professional […]

How to quickly edit video like a pro

Key takeaways: Always prepare before opening up an editor Pick the right tools for the job Work in a templated, streamlined structure If you fail to plan, you plan to […]

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