From March 8–11 in Miami Beach, Socialive is joining FINNY and Integrated Partners at Future Proof Citywide to launch a hands-on Advisor Video Bootcamp experience designed specifically for financial advisors.

The goal is simple: give advisors a practical, guided way to experience how short-form video and AI-powered prospecting can work together to modernize outreach.

Hosted at the FINNY booth, the Advisor Video Bootcamp is built as a live, on-the-ground activation where advisors don’t just hear about video — they create it.

What is the advisor video bootcamp?

The Advisor Video Bootcamp is a structured, 15-minute recording session where advisors create a polished, 60-second professional introduction video — their personal advisor story, like the below example from Ann Hynek from Hestia Wealth and Wellness.

During each session, advisors:

• Clarify who they serve and their niche focus
• Articulate why they became an advisor
• Highlight their expertise and experience
• Record a professional-quality introduction video
• Leave with a finished asset ready to use immediately
  

Using Socialive’s browser-based platform, advisors are guided step-by-step through a coach-led experience that includes:

• Light, structured coaching
• A built-in teleprompter
  
• AI-powered eye-contact correction
• Studio-quality audio enhancement
• Automated finishing touches
  
  

No production crew. No editing software. No friction. Just a clear process that results in a usable prospecting asset.

Why video matters for modern advisors

Today’s advisor prospect expects personalization, clarity, and authenticity. Traditional cold outreach often gets ignored. Static profiles blend in.

But a short, well-crafted video allows prospects to see and hear the person behind the credentials. It builds trust faster and creates a stronger first impression.

Each Advisor Video Bootcamp recording focuses on what prospects care about most:

• Why you chose this profession
• Who you serve best
• Your niche expertise
• The value you bring to client relationships
  

Every video closes with a simple, human invitation to connect — making it versatile across:

• LinkedIn profiles
• LinkedIn prospecting messages
• Email outreach
• Follow-up after meetings
  

It becomes a reusable asset that fits naturally into modern advisor workflows.

How the experience comes together

This activation brings together complementary strengths:

Socialive powers the AI-driven video creation experience, enabling compliant, polished video in minutes.

FINNY brings intelligent, high-intent prospect targeting — continuously analyzing financial life events and niche alignment to help advisors connect with the right prospects at the right time.

Integrated Partners contributes deep advisor enablement expertise and a content-first approach to growth.

Together at Future Proof Citywide, the Advisor Video Bootcamp demonstrates how authentic storytelling and intelligent targeting can elevate advisor outreach.

What to expect at the FINNY booth

Advisors can pre-book a 15-minute recording session, with a limited number of walk-up slots available during the event.

Each participant leaves with a professionally enhanced video delivered digitally and ready for immediate use.

Space is limited, and advance registration is encouraged.

We’re excited to bring this experience to Future Proof Citywide and to help advisors see what’s possible when AI, video, and intelligent prospecting come together.

If you’re attending in Miami, sign up, stop by the FINNY booth, and record your advisor story.

Key takeaways:

• Super Resolution upscales video from as low as 540p to 4K
• AI-powered feature preserves quality and clarity
• Super Resolution included in Enhance pillar of AISuite
• Sharpen uses AI to add pixels and boost clarity
  

Video enthusiasts and video editors know the pain of upscaling content. It’s a pain to make lower-resolution videos look good on a larger screen. You can’t just stretch a 540p video to 4K without serious blurring and drops in quality.

That changes with Super Resolution, Socialive’s newest addition to the AISuite.

Unlock 4K quality from any video

Thanks to Super Resolution, you can upscale videos to 4K with the click of a button. The new AISuite feature preserves the original quality of your content by adding pixels and increasing your video's size. This allows you to record with a lower-resolution camera (like the 720p in most enterprise laptops) and display the video on a high-resolution monitor without losing any quality.

This means old videos captured in lower-end HD, recordings from lower-quality cameras, and even files compressed to lower bitrates for livestreams can be transformed into 4K with Super Resolution.

Think of Super Resolution as a way to digitally zoom in and “blow up” your video. AI adds pixels in the background to create a much larger image without distorting your content.

The benefits of Super Resolution

OK, so that’s the magic of Super Resolution, but the benefits go well beyond the output itself. There are quite a few benefits to both presenters and editors.

No more reshoots

A lower-resolution recording used to result in an instant reshoot. Working with a lower-res camera (like the company laptop) or a presenter who forgot to record at the camera’s highest resolution meant you’d have to try again later. It usually wasn’t until the editor got hold of the file, pulled it into Premiere, and saw the recording in a tiny letterbox at the center of their project preview window.

This doesn’t work — especially if your talent nailed the take.

Super Resolution upscales the file to 4K, whether it was recorded in Socialive or not, saving all the wasted time (and the producer from an awkward conversation).

Second life for older content

The fact that content doesn’t need to have been created in Socialive to apply Super Resolution means that you can bring older videos into 2026-ready quality.

Say you have a video that came from a 2020 livestream. It was probably recorded in either 540p or 720p — 4K is too large a format for livestreams. With Super Resolution, you can now generate a 4K file of that livestream. 

This is especially helpful if there was a great piece of live content that you’d love to repurpose into other pieces of content.

Go big with large displays

Playing low-resolution videos on a big screen is always a no-no. Even if a video looks OK on a mobile device in landscape mode, it would look awful if you tried to use it on an auditorium display.

Socialive has your back in this scenario as well. Super Resolution allows you to upscale the video into a format that will look crisp, clean, and professional on the biggest stage.

Enhancing clarity automatically with Sharpen

So what if you wanted to keep your 1080p video the same size, but just wanted to make it look a bit clearer? That's where Sharpen steps in.

Sharpen uses AI to essentially fill in the gaps in the picture. The platform analyzes each image, each frame, and generates additional pixels that increase the quality of the video without changing the size.

Sharpen helps you showcase all the subtle details in videos. After running the video through Sharpen to clean it up and Super Resolution to maximize the size of your content, you can see smaller details, such as the small lettering on a book in the background. This level of detail removes distracting visual noise and unintentional soft blurring from your video and creates a sharp, high-quality video.

This used to be a cumbersome, tedious process that in many cases might not even be possible. If your speaker nailed the take, but the picture quality didn't live up to enterprise standards, it used to mean a lost take — wasted time and effort. Sharpen reduces blurry or grainy noise to generate crisp picture quality in videos.

It's just another way the AISuite lives up to its "no retakes" mantra.

What else is available in AISuite

Super Resolution is available now in Socialive’s AISuite. It launches alongside a pair of powerful Enhance features: Studio Voice and Eye Contact.

Studio Voice will give your presenters the sound of recording in a podcast studio — without the expensive equipment. Check out more details about Studio Voice here.

Eye Contact gives your presenters a more authentic look — and they don’t have to worry about the perfect take. Check out more details about Eye Contact here.

Key takeaways:

• Automatically translates transcripts and captions
• Available in up to 75 languages
• Set to launch late in Q1 2026
  

The power of video is that it connects audiences — no matter where they are. Video is used to connect distant physical locations and express messages in an authentic, engaging way.

So why let language be a barrier?

If social media is any example, businesses need to consider — or, in some cases, prioritize — content that serves non-English-speaking audiences. Research shows that more than 60% of the world uses social media, despite only about 20% of digital audiences speaking English as their first language.

TL;DR: companies that only create content in English are missing a massive opportunity.

Enter Socialive’s NEW Subtitle Translations. Socialive’s platform automatically generates a transcript that is burned into videos as subtitles. Businesses can translate those subtitles into 75 languages to help localize content and scale the reach of each piece of core content.

Translated subtitles in Socialive

Subtitle Translations help businesses reach new audiences by adding translated subtitles to videos. The value of a translation generated in platform goes far beyond the simple idea of viewing content in a familiar language.

Translate compliant content

Subtitle translations enable highly regulated industries to distribute the same approved, compliant content in new languages. The current process for a financial services company or wealth management firm to create videos in different videos might include several steps.

The creative team drafts a script, there’s a lengthy approval process, and then there are tons of manual elements that can get in the way. Of course, the advisor has to nail the take, but then there are more content and brand reviews for each video. Each translation demands its own creation and review cycle — and what happens when the translator for a specific language is unavailable?

And that’s all assuming you’re using the same English video and adding captions for each translation, rather than recording new versions in each language.

Clearly, there must be a better way.

A more efficient localization process

Here’s what a subtitle translation workflow looks like with Socialive.

• The creative team creates an approved video template in Socialive 
• The template is approved by the brand team
• The script is sent through a compliance review
• The English script is sent in a recording invite to each advisor
• The advisors record their videos and make quick edits from the invite link
• The creative team receives each video and performs quick content checks
• The creative team generates versions with subtitles for each desired language
• Each translated video is sent for language-based compliance reviews
• The firm sends each video to the appropriate audience

That level of scale is inconceivable without the power of Subtitle Translations (and a little help from Socialive’s CreatorSuite).

Save weeks of time across campaigns

The traditional localization workflow couldn’t scale because it was time-consuming. Even with an in-house translator, it can take up to an hour to produce a high-quality translation from scratch for a 30-second video.

Multiply that by the number of videos in the campaign and by the number of languages needed. For a campaign of videos featuring five advisors, distributed in 10 languages, it would take weeks of work across various agencies and reviewers.

Subtitle Translations centralizes all that work. Simply translate each video, generate transcripts from each version, and send those transcripts to the appropriate reviewer.‍

Subtitle translations can reduce localization time by weeks per campaign.

Cut localization fees in half

The traditional localization process was also cost-prohibitive. Agencies charge an average of $50 per hour of work or around $0.50 per word for a high-quality translation. Again, that’s assuming the agency is responsible for reviewing the video, manually creating a transcript, and then translating it from English into the intended language.

Those same agency costs plummet when the task is to review each transcript and ensure the translation hits the mark for the local audience.‍

Enterprises can cut translation costs by 50-80% by shifting agencies from production to review.

How else AI is powering video creation

While English might be the primary language of the business world, it’s not the primary language for the bulk of global audiences. Subtitle Translations open up the nearly-80% of the globe that doesn’t speak English to the content of English-based businesses.

Subtitle Translations is the first of Socialive’s AI-powered features that extend the reach of your video content. Much like the AISuite, it uses embedded, applied AI to accelerate video creation and scale enterprise communication.

Of course, having a video viewable by multilingual audiences is only one piece — it has to look and sound great, too. The AISuite focuses on making every take the best take, eliminating the need to re-record content that isn't up to enterprise-quality standards.

The Enhance pillar of the AISuite includes:

• Eye Contact to keep the speaker’s eyes locked on the audience
• Studio Voice to generate crisp, clean audio
• Super Resolution and Sharpen to maximize picture clarity and resolution

Check out our webinar that covers Subtitle Translations, Super Resolution, and Sharpen, and provides a bit more context on Socialive’s perspective on AI. Click here to register for the webinar recording.

MIAMI BEACH, FL — February 9, 2026 — Socialive, the enterprise video creation platform built for regulated industries, today announced its Gold Partnership with Future Proof Citywide’s WealthTech Executive Hub, presented by F2 Strategy. Through this partnership, Socialive is joining Future Proof’s high-touch, invite-only executive track designed for the industry’s most influential technology, product, and digital leaders.

The WealthTech Executive Hub brings together approximately 150 senior decision-makers for curated conversations, private experiences, and research-backed discussions focused on the future of wealth management technology. The program is intentionally designed to foster meaningful, peer-level connections through dedicated lounge spaces, intimate receptions, and interactive roundtables — creating an environment where real conversations and long-term partnerships can take shape.

As part of the program, Socialive will participate in a series of exclusive executive experiences beginning Sunday evening, March 8, with an invitation-only cocktail reception in Miami Beach. This pre-party kickoff brings together senior marketing, technology, and product leaders for a relaxed start to Future Proof Citywide, centered on thoughtful conversation, shared insights, and relationship-building ahead of the week’s programming.

On Monday evening, March 9, Socialive will join fellow WealthTech Executive Hub participants for a research-backed networking roundtable focused on how AI is reshaping platforms, infrastructure, and advisor enablement. The interactive session blends peer perspectives with exclusive industry research, offering attendees a data-informed forum to explore emerging strategies, operational challenges, and opportunities for innovation across the wealth management ecosystem.

“Future Proof has become a critical gathering point for leaders shaping the future of wealth management, and the WealthTech Executive Hub creates the kind of environment where real conversations can happen,” said David Moricca, Founder and CEO of Socialive. “We’re excited to partner with F2 Strategy and become more deeply involved in the Future Proof ecosystem — not just to share what we’re building, but to listen, learn, and engage with peers who are solving similar challenges around scale, trust, and technology transformation.”

Socialive’s participation reflects its continued commitment to engaging directly with enterprise technology and marketing leaders as firms rethink how platforms, AI, and video are embedded into advisor enablement, client communications, and go-to-market strategies. By joining the WealthTech Executive Hub, Socialive aims to contribute to — and learn from — intimate, high-signal conversations about where the industry is headed next.

Future Proof Citywide takes place March 8–12, 2026, in Miami Beach, bringing together leaders across wealth management, fintech, and technology for a week of programming, networking, and community-driven events.

As we enter 2026, artificial intelligence is no longer a curiosity — it’s becoming a strategic force shaping how enterprises create, manage, and scale video content. For highly regulated industries, such as financial services, insurance, legal, and healthcare, the question isn’t whether to use AI in video creation, but which approaches actually work at scale without introducing unacceptable risk.

There are four major AI trends shaping video creation. Here’s the impact regulated organizations can expect.

Trend 1 — Traditional outsourced models using AI tools

What traditional outsourced models look like

Agencies and production partners applying AI to enhance editing, cleanup, or translation in isolated project workflows.

Why it still matters

• Good for high-production, flagship content
• Agencies can deliver better post-production results with AI assistance

The real limitation

• Costs scale with volume
• Workflows remain fragmented
• Compliance and review happen after production, not as part of the process

McKinsey proves planning is critical

This trend represents incremental improvements, not transformation, and as McKinsey & Company’s enterprise AI research shows, most organizations have not moved beyond pilots into scaled use because the underlying workflows weren’t redesigned for AI impact.

Trend 2 — Standalone generative AI video tools

What are Generative AI video tools

Text-to-video, avatars, and prompt-based creation tools that generate content quickly.

Where they work

• Rapid ideation and concepting
• Internal, low-risk content
  

Where GenAI fails for regulated enterprises

• Hard to govern or audit outputs
• Difficult to ensure consistent brand, regulatory, or compliance controls
• Minimal support for enterprise security
  

McKinsey shows GenAI needs to be integrated

McKinsey’s latest surveys show that while 88% of enterprises use AI in at least one function and generative AI experimentation is widespread, most organizations have not yet scaled these efforts or embedded them into core workflows.

This means you can generate faster, but without the right systems in place, you cannot operationalize at the enterprise level.

Trend 3 — Embedded, cloud-based AI across the full workflow

What embedded AI workflows look like

AI capabilities built directly into end-to-end video platforms — from capture through review, approval, and publishing — rather than as separate add-on tools.

Why embedded workflows matter for regulated industries

• Keeps governance, audit trails, and permissions in one system
• Reduces risk and compliance burden by design
• Turns AI from an adjunct tool into an embedded workhorse

Gartner predicts increased AI deployment

Industry analysts are pointing to this shift as critical. Gartner predicted that more than 80% of enterprises will have deployed GenAI-enabled applications in production by the end of the year, reflecting a move from experiments toward practical, embedded AI models.

Moreover, in the coming years, we’ll see task-specific AI agents deeply integrated into enterprise software, rather than as isolated pilots.

This trend aligns with broader AI adoption research showing that the highest ROI comes when AI is built into business processes and workflows, not bolted on

Trend 4 — AI-driven localization & accessibility built in

What built-in AI localization looks like

AI translation, transcription, and accessibility that is part of the core workflow — not a separate step.

Why it works

• One video asset reaches global audiences
• Meets regulatory and accessibility requirements with fewer handoffs
• Reduces reliance on external vendors and lowers cost

Why built-in localization is key

Unlike manual or outsourced models, this trend treats localization as default, not optional — an operational capability, not a special project.

The key distinction in 2026

The biggest evolution isn’t smarter AI models — it’s where AI lives and how it’s managed.

Outsourced + AI-enhanced tools help individual projects. Embedded AI in cloud workflows changes how video is created, reviewed, and scaled.

Multiple industry analysts are pointing to this shift:

• McKinsey reports most organizations are still experimenting with AI and have not yet captured broad enterprise-level impact — largely because use isn’t embedded into workflows.
• Gartner forecasts widespread GenAI adoption, but warns that many early AI projects — especially standalone agentic or hype-driven ones — fail to deliver real ROI without strategic planning and integration.
  
  

In other words, AI that is integrated, governed, and workflow-native will outperform AI treated as a point tool.

What this means for regulated enterprises

For organizations where compliance, brand integrity, and auditability matter:

✅ Build AI inside core systems — not beside them

✅ Prioritize solutions with governance, security, and audit baked in

✅ Treat video creation as an operational capability, not a boutique deliverable

✅ Measure success with business impact — not just experimental outputs

Throughout 2026, the safe, scalable application of AI will be a competitive necessity, not a fringe advantage — but only for enterprises that embed it into end-to-end workflows, not just into isolated projects.

In video creation, tools like Socialive’s AISuite that are built directly into powerful video creation workflows truly stand out. Regulated industries will get the most out of AI in 2026 by using applied, embedded AI to supercharge workflows that are built to scale.

Key takeaways:

• Eye Contact automatically aligns a presenter’s gaze
• Focusing on the camera helps presenters connect with the audience
• Studio Voice included in AISuite
  

Sometimes it’s tough to look and feel your best in videos, especially if you have a habit of looking off-screen or are locked in reading a teleprompter.

Eye Contact is here to help.

The AI-powered feature works behind the scenes to keep your eye level in line with your camera. So if your eyes are darting all over the place, we can fix it!

Eye Contact is just one of the many new features prominent in Socialive’s AISuite — here’s how it works.

Keeping your eyes on the prize

For talking head videos with a single speaker, it goes a long way when the presenter looks into the camera. We feel more comfortable with someone who looks us in the eye — we feel like we can trust that person a bit more.

But maintaining eye contact can be tough. For many people, continuous eye contact feels awkward or just isn’t possible. You also have to consider that someone might be reading from a teleprompter or referring to their notes. None of those should be a reason to scrap an otherwise great recording.

Eye Contact cleans up your recording to add that little extra touch of humanity — while using AI.

The great thing about Eye Contact is how subtle it actually is. While the above stills show an obvious moment when the speaker looks away, over the course of a longer video, it feels more natural. You’d hardly notice it if you weren’t looking, but Eye Contact guarantees your speaker will continue to address your audience directly.

Eye Contact in action

Notice in the above video how the speaker's eyes remain on the camera — positioned above his laptop — even as he reads from the teleprompter located in the middle of his screen. He’s an energetic speaker, so Eye Contact guarantees that all of his energy is directed towards the audience.

The benefits of Eye Contact

So, outside of subtle adjustments, how does Eye Contact help video creation? Well, if you’ve ever worked with a nervous speaker, you’ll feel the impact immediately.

Time savings

There’s no need to worry about reshoots because of darting eyes. Nervous speakers tend to look across the screen, trying to find something comfortable they can latch onto.

Likewise, if you have a subject-matter expert or speaker who is trying to nail precise messaging, you may want them to read from a teleprompter. But reading from a prompter is an art form — most people will end up reading line by line, their eyes cruising along and pinging back and forth like a typewriter.

Eye Contact fixes that automatically.

What else is coming with AISuite

Eye Contact is just one of the major new features launching in AISuite.

Studio Voice will give your presenters the sound of recording in a podcast studio — without the expensive equipment. Check out more details about Studio Voice here.

Key Takeaways

• Financial services now operate in a video-first world, but video difficult to scale
• Traditional production essential for high-end content, but struggles to meet modern demands of volume and speed
• Generative AI introduces security, compliance, and brand risk for regulated firms
• Embedding applied AI into enterprise video workflows enables safe scale, consistent quality, and measurable ROI
• 2026 signifies shift for AI to transform video into a strategic enterprise capability

The world is video-first, expectations have changed

For decades, financial services firms have known that video builds trust. It humanizes complex information, enhances credibility, and helps advisors and leaders connect in moments that matter.

What has changed is not belief in video; it’s now an expectation that firms use video.

Clients, advisors, employees, and regulators now expect:

• More frequent communication
• Faster response to market and regulatory change
• Greater executive and advisor visibility
• Authentic, human connection — delivered consistently

In a video-first world, more video drives more trust, greater visibility, and faster velocity across the enterprise.

Yet most financial services organizations are still figuring out how to design and implement video creation models built for a social-first, digital native world.

Why traditional production still matters, but can’t scale alone

Traditional video production — whether delivered through internal studios or trusted agencies — remains critical in financial services.

Traditional video production is intentionally designed for:

• High-impact moments
• Flagship storytelling
• Maximum brand control
• Reputation-critical communications
  

For these moments, higher cost, longer timelines, and rigorous review are not inefficiencies — they are the right tradeoff.

But traditional production was never designed to support:

• Daily advisor communication
• Ongoing executive visibility
• Field enablement and marketing
• Learning and communication at scale

The demand for video continues to grow, but this has exposed a negative relationship between the volume and velocity of video production. When demand goes up, so does the time it takes to get each video out the door. The resources required to meet demand also go up.

This is not a talent problem. It is a workflow mismatch.

This is a workflow problem, not a video problem

Historically, firms that tried to scale beyond traditional production resorted to stitching together fragmented tools: recording here, editing there, routing approvals manually, and managing compliance through spreadsheets and email threads.

The result:

• Slow time-to-market
• High cost per video
• Inconsistent quality
• Heavy reliance on specialists
• Increased compliance risk

Video worked, but it didn’t scale.

This is the gap that Cloud-based video platforms like Socialive began closing: providing centralized, secure environments to capture, collaborate, and publish video with built-in governance.

Still, manual steps remained. And in regulated industries, manual steps are where risk and cost accumulate.

The dual-workflow reality of enterprise video

By 2026, leading financial services organizations recognize a simple truth:

One video workflow is no longer enough.

Two workflows now CAN coexist — each serving a distinct purpose.

• Traditional Production
  
  • High-profile moments
  • Studio or agency-led
  • High production value/cost
  • Long production cycles
  • Manual review processes
• Embedded, Applied AI in Workflow
  
  • Everyday communication
  • Advisor-, employee-, and exec-led
  • High volume, cost-efficient
  • Fast time-to-market
  • Compliance built-in

Traditional production remains essential. But the future of enterprise communication depends on embracing a new workflow — one designed for scale without sacrificing quality or compliance.

This is where AI becomes transformational.

Standalone generative AI is not the answer

In an effort to close this gap, many organizations are exploring standalone generative AI tools.

These tools deliver on speed and lower costs vs. traditional production, but that speed comes with very real risk for regulated industries.

Generative AI introduces fundamental challenges:

• Likeness and biometric misuse. Using likeness of real faces and voices in public GenAI tools erodes authenticity and client trust.
• Unreliable and biased outputs. GenAI can generate confident, on-brand content that is factually wrong, unsubstantiated, or biased — creating regulatory, suitability, and conduct risk.
• Data leakage and “shadow AI.” When employees paste scripts, client details, or internal insights into public tools, non-public personal information (NPPI) and IP can be retained and reused by external models with no way to control or audit that data.
• Higher-risk approvals and longer timelines. Because outputs are unpredictable and firms remain fully accountable under FINRA and SEC rules, compliance must review GenAI-assisted content more deeply, increasing approval burden rather than reducing it.

For regulated enterprises, speed without governance isn’t a desirable system — it’s a risk.

This creates a false choice — control without scale or scale without control.

The solution: applied AI embedded in the video workflow

The path forward for financial services isn’t more experimentation with AI tools. The way forward for the enterprise is to use applied AI embedded directly into the video creation workflow. This approach is purpose-built for regulated environments because it delivers predictability instead of variability, and control instead of novelty.

Embedded, applied AI works because it is designed to:

• Enhance real human video, not fabricate it
  Applied AI improves the quality, clarity, and consistency of video created by real advisors and executives, preserving authenticity and trust rather than introducing synthetic likenesses or deepfakes.
• Produce consistent, reviewable outputs
  Applied AI operates within defined parameters. Its outputs are repeatable and expected, allowing compliance teams to review once, standardize oversight, and approve faster — instead of re-evaluating unknown behavior every time.
• Keep data fully governed and auditable
  Because AI is embedded inside enterprise-grade systems, sensitive scripts, communications, and NPPI remain within controlled environments with full visibility, logging, and accountability.
• Reduce compliance friction instead of increasing it
  Predictable AI behavior enables automation of disclosures, policy checks, and routing — turning compliance from a bottleneck into an integrated part of creation.
• Scale everyday video without scaling risk
  Applied AI allows organizations to dramatically increase video output without increasing staff, cost, or exposure. This comes by removing manual, repeatable steps from the editing, enhancement, and review stages.

In regulated industries, the value of AI is not creativity — it’s predictable execution at scale.

Applied AI embedded into the video workflow transforms video from a risk-managed exception into a trusted, repeatable enterprise capability.

Why 2026 is the inflection point

In 2026, AI moves from experimentation to infrastructure.

By embedding AI across the entire video lifecycle — from capture and enhancement to compliance, approval, and distribution — financial services organizations can finally scale everyday video without compromising trust.

Video is no longer limited by production capacity. It becomes an enterprise capability

Enterprise video trends shaping financial services in 2026

1️⃣ AI becomes the connective tissue of video workflows

AI now spans the full lifecycle of video creation, replacing fragmented tools and manual handoffs with a unified workflow.

Data: Deloitte reports that the vast majority of financial services executives now consider video essential for both client and employee communication.

Impact: End-to-end AI workflows can drastically reduce production time, enabling teams to focus on insight and strategy rather than mechanics.

2️⃣ ROI replaces experimentation

The conversation around AI has shifted from pilots to performance.

Data: McKinsey reports that embedding generative AI into enterprise workflows can deliver 30–50% productivity gains and reduce costs by 20–40%.

Impact: Video becomes a predictable ROI driver — not a discretionary spend.

3️⃣ Everyday video becomes enterprise-ready

Video is no longer reserved for campaigns or marquee moments.

Data: HubSpot reports that most consumers say seeing an advisor on video increases trust.

Impact: Advisors, executives, and employees can now create frequent, high-quality, compliant videos — transforming video into a daily engagement capability.

4️⃣ Compliance is embedded, not bolted on

Compliance has historically been the primary constraint on scale.

Data: FINRA reports a sharp increase in digital content reviews in recent years.

Impact: AI-driven disclosures, policy checks, and automated routing reduce review cycles while strengthening governance.

5️⃣ Quality enhancement happens in real time

Credibility in financial services is visual as well as verbal.

AI now enhances video and audio automatically by improving lighting, clarity, sound, framing, and gaze — without studio intervention.

Impact: Every advisor and executive looks and sounds professional, creating consistency and confidence at scale.

6️⃣ Human + AI co-creation becomes the standard

The future isn’t automation alone — it’s collaboration.

AI handles enhancement, editing, compliance routing, and versioning while humans focus on storytelling, insight, and authenticity.

Impact: Teams create more video, more often, with higher impact and far less friction.

The bottom line: video is a strategic solution

Traditional production will always play a critical role in financial services. But it cannot carry the full weight of a video-first world on its own.

In 2026, firms that succeed are those that complement traditional production with an agile, AI-embedded video workflow, enabling everyday communication at scale, without compromising trust, compliance, or quality.

This is how video advances beyond just a medium — video becomes a strategic enterprise capability built for the speed of trust.

See examples of how financial services leaders are operationalizing compliant video at scale on our page: Socialive for financial services.

Key takeaways:

• ‍AI adoption is widespread, ROI is not
• Success demands high-value workflow embedding with KPIs
• AI transforms complex video creation into efficient scale

Written by David Moricca, CEO & Founder, Socialive

Every week, I talk to leaders who are frustrated.

They’ve invested in AI, but they’re not seeing the measurable results they expected. The promise is there — smarter automation, faster outputs, better experiences — but too often the reality falls short.

The truth is, there’s one area where AI can deliver real, visible ROI right now: video creation.

Enterprise video creation is full of repetitive, manual steps — exactly the kind of work where AI can make the biggest impact when it’s used thoughtfully and embedded directly into the workflow.

Here’s how organizations are using AI video creation workflows to accelerate output, reduce friction, and scale measurable impact.

Why businesses aren’t seeing an ROI from AI

AI adoption is everywhere — but the payoff isn’t. According to McKinsey, 80% of organizations use AI, yet only 10% are realizing measurable business value.

So what’s getting in the way?

Chasing the AI hype

Too often, teams start with the technology rather than the problem. They launch pilots in isolation that never touch day-to-day work. The result is AI for AI’s sake — impressive in theory, but disconnected from outcomes.

Misalignment across teams

Without a shared view of where AI fits in existing processes, it’s hard to build momentum. When AI is treated as a separate initiative instead of part of the workflow, adoption stays low and results never scale.

No clear metrics for success

If you don’t define what success looks like — time saved, cost reduced, quality improved — it’s impossible to measure ROI. And when you can’t measure it, enthusiasm fades fast.

How companies are winning with AI

The companies seeing consistent ROI from AI share three traits.

They target high-value, repeatable pain points

Success starts with identifying the everyday friction that drives time, cost, or risk. Automate what happens most often, not what looks flashiest.

They embed AI into existing workflows

The biggest gains happen when AI becomes part of how work naturally gets done. Embedded AI isn’t another tool — it’s a built-in accelerant that improves speed, consistency, and scale.

They define and track success up front

Leaders set clear KPIs tied to outcomes. They measure impact over time, ensuring the technology drives transformation, not experimentation.

Enterprise video creation: the perfect AI use case

Video is the most powerful and human way to connect because it is the next best thing to authentic presence, AND you can be in more than one place at once.

It’s also now the dominant language of business. Two-thirds of today’s workforce grew up digital and video-native. When audiences see real people from a brand, trust triples, and engagement can jump fivefold.

The challenge? Despite the benefits, video creation in the enterprise is still slow, expensive, and complex.

What enterprise video creation looks like today

• Multi-stage, multi-team workflows
• Specialized talent for editing, subtitles, and post-production
• High cost and long timelines
• Limited scalability

Each video passes through multiple hands — from recording to editing to distribution — creating delays and bottlenecks.

This is exactly the kind of process where AI workflows deliver measurable results.

How AI streamlines the video creation workflow

Embedding AI into the video creation lifecycle simplifies and scales every stage — from recording to editing to publishing.

Recording and editing — simplified and scaled

Traditional workflows rely on writers, editors, and specialists. With AI, subject-matter experts can:

• Generate outlines, scripts, and talking points instantly
• Auto-transcribe recordings and edit videos like documents
• Automatically create and stylize captions and subtitles

Result: faster output, fewer dependencies, and teams empowered to produce professional video without waiting on specialists.

Post-production — enhanced automatically

AI can now perform the kind of refinements that once required expensive software and skilled editors:

• Eye contact correction to keep presenters naturally connected
• Audio enhancement for studio-quality sound
• Resolution upscaling by adding pixels without costly reshoots

These built-in improvements mean every take can be the best take — consistent, polished, and on brand.

Distribution — scaled effortlessly

Once videos are ready, AI can automatically:

• Create multiple versions for different platforms
• Translate and localize content in multiple languages
• Optimize video length and format for audience engagement

This automation turns one high-quality recording into many tailored, channel-specific assets — amplifying reach and ROI.

The measurable benefits

Reduced tech stack and friction

By consolidating tools for recording, editing, and publishing, teams eliminate costly handoffs. Editing, subtitles, and translations happen instantly in one place.

Time savings and speed to market

AI cuts post-production time dramatically — no more reshoots, version control issues, or bottlenecks between teams.

Cost savings and scalability

Customers using Socialive’s AI video creation workflows report producing 30% more videos per month while reducing time and cost per video — all without sacrificing brand integrity or compliance.

Increased reach and engagement

Algorithms favor video, and audiences favor authenticity. More video means more visibility — and more opportunities to generate pipeline, improve retention, and drive revenue.

From experimentation to scaled impact

When friction disappears from video creation, leaders show up more often across digital channels, employees share their expertise with confidence, and organizations move faster.

That’s why we built the AISuite — to make every take the best take. By embedding AI directly into recording, editing, and distribution, we help enterprises turn AI experimentation into measurable, repeatable impact.

When you scale video creation, you scale trust, connection, and visibility across your entire organization.

I recently joined our product team to talk about this in more detail during our latest webinar introducing the AISuite — showcasing how enterprises are accelerating their video workflows and seeing real ROI.

Check out the webinar here, and follow along as we roll out our upcoming playbooks and use-case content on AI video creation in the coming weeks.

Key takeaways:

• Applied AI enhances video without sacrificing enterprise needs
• Goal is to reduce need for post-production work
• Eye Contact and Studio Voice leading AISuite features (with more to come early 2026)

Written by Darius Thigpen, Sr. Growth Marketing Manager, Socialive

If you weren't able to join us live, you missed a lively and practical deep dive into how AI is fundamentally changing enterprise video creation for the better. The core message is simple: AI is the accelerant. It's how Socialive will help you create higher-quality video, faster, at scale, without sacrificing authenticity.

You can register for the full on-demand webinar (40 minutes). But if you’re on a time crunch, here are the three most valuable things I learned during the session with our CEO, CTO, and product leaders.

AI at Socialive is transformative (and your data is safe)

When we talk about AI, everyone's mind immediately jumps to ChatGPT. That's why one of the most important takeaways from my conversation with our CEO and Founder, David Moricca, and CTO Ben Davenport was the distinction between the types of AI we're using.

David emphasized that our AISuite is about applying AI in a way that is "practical and meaningful" for customers. Ben clarified that Socialive is focused on applied and transformative AI, not generative AI.

Transformative AI, in our case, means taking existing content — your pixels or audio — and changing it to be better, cleaner, and more professional. Think of it as a powerful post-production tool that saves you hours.

The enterprise-grade promise

Crucially, Ben detailed our commitment to data privacy and security. For enterprise clients, this is paramount. We do not use third parties for these models.

"We've built everything to run on our ecosystem, on our hosted servers, our hosted system — it's not going somewhere else and then coming back to Socialive, right? It's staying in Socialive."
- Ben Davenport, CTO, Socialive

This means your content is never used for external training materials, ensuring it stays compliant, secure, and comfortably within our strict information security program.

If you have any concerns about security or compliance, be sure to register for the webinar and jump to the 02:09 minute mark.

“No retakes” is the goal of core AISuite features

Before the webinar, I knew Studio Voice and Eye Contact were great. But after talking with Senior Director of Product Dan Rinzel, Director of Product Marketing Jason Krute, and others, I realized they are not just cool features, they embody a new philosophy: "no retakes."

The power of AISuite is that it minimizes the need to re-record content due to small, correctable errors. This has huge scale and cost implications for any large organization.

Studio Voice: silence the chaos

Dan and Director of Engineering Mike Orth  demonstrated how Studio Voice removes background noise and echo to make your audio sound like it was recorded in a soundproof studio. I was even using it live (simulive, that is!) to block out the noise from my wife's meetings next door.

The magic truly hit when Dan shared a field test he did — recording on his phone in the streets of Baltimore. Hydraulic brakes, wind, and traffic — all removed with one click.

Desiree Boone, one of our senior customer success managers, gave us some insight into how Socialive customers are already seeing big returns. Desiree explained how this is removing barriers for independent recordings, allowing teams to capture authentic, high-quality content from anywhere, even live events.

Sign up to watch the webinar and skip ahead to the 09:28 mark for the full Studio Voice chat.

Eye Contact: boost your confidence and trust

As someone who knows the pains of reading a teleprompter without looking distracted, I immediately gravitated toward Eye Contact. I was using it during the webinar itself! Our product manager, Oscar Rodriguez, and staff platform engineer, Ben Van den Berg, showcased how Eye Contact subtly reframes your gaze to look directly at the audience, even when you're looking down or slightly off-camera.

It’s all about production efficiency and minimizing distraction. Oscar noted that from the audience’s perspective, maintaining Eye Contact creates a sense of trust, making your video feel more polished and professional.

Register for the on-demand webinar and jump to 18:54 for the full Eye Contact chat.

AISuite is here with more on the way

The initial showcase focused on Studio Voice and Eye Contact, but Jason Krute dropped some exciting news during the live Q&A: Socialive will launch additional AISuite features early in Q1 2026, bringing the total to four powerful features:

• Eye Contact
  
  • Subtly corrects your gaze to maintain camera focus.
• Studio Voice
  
  • Eliminates background noise and echo for studio-quality audio.
• Sharpen (Coming soon)
  
  • Enhances picture quality in existing videos.
• Super Resolution (Coming soon)
  
  • Upsamples low-quality footage (e.g., 720p) into high-definition 4K video.

We also got a peek into the future, with Dan confirming that the 2026 roadmap includes a major focus on video equivalents to Studio Voice (like sharpening/4K enhancement in post-production), and separately, translated subtitles to significantly expand your audience reach.

The audience poll confirmed my own excitement, with Eye Contact leading the pack. I'm all about Studio Voice, but honestly, having Super Resolution transform old laptop webcam footage into 4K quality is a true game-changer.

See the full replay and explore AISuite

There are plenty of practical applications we discussed — everything from taking out Slack and Teams pings in your audio to selectively applying Eye Contact only when you glance at your script. But the best way to understand the power of AISuite is to see and hear it in action.

The full session gets a bit into the nuance, includes a few powerful video demonstrations of Studio Voice and Eye Contact, and the complete Q&A session, where we tackled everything from using external monitors to how AI handles different accents.

Keep an eye out for everything new coming into our AISuite, both on our website and in our newsletter (you can sign up at the bottom of the page).

‍Register here to watch the webinar in its entirety.

FOR IMMEDIATE RELEASE

El Segundo, Calif. — September 26, 2025 — Socialive, the AI-powered enterprise video creation platform, today announced the upcoming launch of AISuite™, a new layer of AI technology that automates and accelerates professional video creation across global enterprises. The first release of AISuite — the Enhance pillar — is now available, with additional capabilities rolling out in 2026.

Fully integrated with Socialive’s CreatorSuite™ for short-form video and ProducerSuite™ for long-form productions, AISuite applies AI across the entire video workflow — removing barriers to speed, quality, and compliance so enterprises can deliver more video, faster.

AISuite: AI that accelerates enterprise video creation

The first release, Enhance, applies advanced AI to instantly improve both video and audio quality — elevating how enterprise teams look and sound on camera. It includes:

• Eye Contact: Maintain natural, direct eye contact without additional hardware.

• ‍Studio Voice: Automatically optimize and equalize audio for a professional finish.
  

• Sharpen (Coming soon): Instantly enhance image clarity, lighting, and definition for a polished, studio-quality look.
  

• Super Resolution (Coming soon): Upscale resolution by adding pixels — improving detail and sharpness without costly post-production or reshoots.

Together, these tools enable teams to produce professional-quality video in a fraction of the time — without specialized crews or complex workflows.

What’s next for AISuite

‍Throughout 2026, Socialive will expand AISuite with additional AI-powered pillars:

• Highlight: Automatically identify and package key moments.
  

• Amplify: Generate complementary marketing content to extend reach.

• Streamline: Simplify compliance, search, and automation across video workflows.
  

“Enterprises need more video than ever, but face bottlenecks in production speed, quality, and compliance when it comes to scale,” said David Moricca, CEO of Socialive. “AISuite™ eliminates those barriers, helping teams create high volumes of polished, compliant, and market-ready video in a fraction of the time. It’s the fastest path to ROI in enterprise video.”

AISuite is an embedded part of Socialive’s secure, enterprise-ready platform.

About Socialive

Socialive is the AI-powered enterprise video creation platform for regulated and global organizations that need to scale short-form and long-form video — fast, cost-effectively, and without sacrificing quality, control, or compliance.

Press contact

Jennifer Burak

VP of Marketing, Socialive

press@socialive.us

Key takeaways:

• Studio Voice boosts audio clarity and removes background noise
• AI-powered feature also balances audio
• Studio Voice included in AISuite

Audio has always been a tougher nut to crack for editors. A windy day outside, a cough, background noise in the room, or a poor microphone can render great video useless. Traditional editing doesn’t scale, either. The longer the video, the longer the edit.

That’s why we’ve solved audio editing with Studio Voice.

Applying Studio Voice to a video creates a more polished, professional sound without needing perfect gear or perfect recording conditions.

Studio Voice is just one of the many new features in Socialive’s AISuite — here’s how it works.

Clean audio in an instant

The obvious first benefit of Studio Voice is the output. With the click of a button, anyone can clean up audio and make it sound great. But it’s not just a fancy way to edit out a few stumbles or to remove a few obvious errors.

Studio Voice can fundamentally transform audio and bring a video into the 21st Century. Here’s a quick example of archival footage from coverage of Lou Gehrig’s final appearance at Yankee Stadium.

Before Studio Voice

With Studio Voice

Studio Voice not only removed some of the echo from the tinny 1939 audio track, but it also removed the background music and boosted the speaker’s audio levels.

While your recordings may not sound like they were one of the first “talkies,” this audio balancing helps speech sound clearer and more intelligible, gives voices more presence with crisper highs and fuller lows, and reduces harshness, muffled tones, or clipping.

The benefits of Studio Voice

OK, so you’ve heard the magic of Studio Voice, but the benefits go well beyond the output itself. There are a couple of considerations in particular that have made good audio hard to scale.

Time savings

It takes the average audio editor about 3 hours to edit 1 hour of audio, so good luck if you’re starting up a new podcast and plan to do manual edits. Studio Voice cleans up audio behind the scenes in minutes, so editors can work on something else.

There’s also no need to worry about reshoots. Every creator, editor, or enterprise video team will have been there. Lighting in the shot was great, everything looked fantastic, but the mics weren’t on — or there wasn’t a way to listen to the mic audio as you were recording, so you hardly noticed all the noise from traffic behind your shot.

Studio Voice reduces the need to go and record again because of bad audio quality.

Cost savings

If you’re outsourcing editing, this saves tons of manual work for your editor. And since audio editing can range between $50 to $100 per hour, every second counts.

The less obvious cost saving is in equipment. A good microphone is expensive, with common desk microphones costing upwards of $150 and solid wireless microphones going for around $100. Studio Voice can give you that level of production quality without the costly equipment. 

Again, these kinds of hidden costs stand in the way of scaling video creation, but Studio Voice is here to save the day.

What else is coming with AISuite

Studio Voice is just one of the major new features in AISuite.

Eye Contact will give your presenters a more authentic look — and they don’t have to worry about the perfect take. Check out more details about Eye Contact here.

FOR IMMEDIATE RELEASE

El Segundo, Calif. — September 26, 2025 — Socialive, the AI-powered enterprise video creation platform, today announced the upcoming launch of Translations, a new product that enables organizations to localize video subtitles instantly in 75 languages. Translations will be available as part of the Socialive platform in Q1 2026.

Designed to complement Socialive’s CreatorSuite™ for short-form video and ProducerSuite™ for long-form productions, Translations helps enterprises adapt video content for diverse audiences while ensuring speed, brand consistency, and compliance.

Translations: Global reach, simplified

• Deliver highly accurate subtitle translations between 75 languages.
• Customize terminology, including brand names, product names, and industry-specific terms.
• Enable fast, cost-effective localization at scale — reducing reliance on third-party vendors.
• Ensure enterprise-grade security with encrypted data at rest and in transit.

“As enterprises expand globally, they must engage audiences in every language without sacrificing accuracy, brand integrity, or speed,” said Ben Davenport, CTO of Socialive. “Translations use advanced neural machine learning to deliver secure, customizable localization at scale, making every video globally impactful the moment it’s created.”

Translations will launch in Q1 2026 as part of Socialive’s secure, enterprise-ready platform.

About Socialive

Socialive is the AI-powered enterprise video creation platform for regulated and global organizations that need to scale short-form and long-form video — fast, cost-effectively, and without sacrificing quality, control, or compliance.

Press contact

Jennifer Burak

VP of Marketing, Socialive

press@socialive.us

Key takeaways:

• New producer controls give production leads remote access to guest video and audio settings.

• Ensure studio-quality output with local recordings and automated tech checks

• ProducerSuite turns any team into a professional production crew — right from the browser.

The Socialive ProducerSuite just got a major upgrade — and it’s putting even more power in the hands of producers.

With the introduction of Producer Controls, production leads can now remotely manage presenters' devices to ensure flawless execution, whether it’s a webinar, podcast, or livestream.

These controls bring the polish of a professional studio to your browser — without the need for physical equipment or external crews.

Putting power in the producer’s browser

The new Producer Controls allow producers to guide presenters’ audio and video settings in real time — without disrupting the flow of the session. Here’s how that makes a difference:

Camera controls

• Reframe a speaker who’s off-center or too close to the camera: Someone’s head is cut off, or they’re leaning too far forward. The producer quickly adjusts the crop and framing to keep things polished.
• Switch a presenter’s camera feed to a branded background (coming soon): A cluttered home office? No problem. With a click, the producer replaces it with a clean, branded backdrop.

Audio controls

• Mute background noise before it hits the audience: A dog barks, a siren wails, or a guest forgets they’re unmuted. The producer catches it first—and mutes them before the distraction derails the moment.
• Adjust mic input volume to match other speakers: One speaker’s whisper-quiet, another’s booming. The producer balances them in real time so the audience hears a consistent, comfortable mix.

High-quality recordings of each presenter

• Ensure the right speaker is spotlighted during a key moment: When a panelist starts making a big point, the producer highlights them instantly—no awkward delays or layout issues.
• Capture isolated, high-resolution recordings from each presenter: Every camera and mic track is recorded locally, ensuring top-tier quality and full flexibility in post-production.

What else you can do in ProducerSuite

ProducerSuite brings the entire production workflow into one browser-native platform. Here’s what makes it stand out:

Your browser-based production studio

From scene switching to music overlays and brand-safe visuals, ProducerSuite lets you produce multi-segment events without leaving your browser. Everything is designed to support livestreams, webinars, and long-form content creation with ease.

Prepping your presenters for success

Features like the Green Room, Tech Check, and Teleprompter help ensure every guest looks and sounds their best. Tech Check runs automatically to verify mic, camera, and bandwidth quality, while the Green Room offers backstage chat, slideshare, and rehearsal capabilities.

Record or go live

Whether you're simulcasting a live panel or recording a leadership interview for later distribution, ProducerSuite supports both live and on-demand workflows — complete with isolated local recordings and multistreaming to platforms like LinkedIn and YouTube.

Coming soon: even more control in the producer’s hands

We’re not stopping here. Soon, producers will gain even more real-time control — including the ability to manage each presenter’s teleprompter and virtual background settings directly within the session. These enhancements will help teams maintain consistency, boost confidence, and streamline branded experiences even further — all from the browser.

Welcome to the next era of Enterprise Video Creation

ProducerSuite is just one part of the next generation of enterprise video creation. With CreatorSuite for snackable video, Enterprise Controls for compliance, AISuite for AI-powered editing and localization, and dozens of new integrations, Socialive is designed to help enterprises create more professional, on-brand video faster, and with compliance.

‍Watch this demo of producer controls in action

‍Catch the full launch overview with CEO David Moricca

New enterprise snackable video creation solution unlocks the ability to quickly source, guide, and create video of employees, executives, and experts with speed, control, and compliance for company-wide impact.‍

LOS ANGELES — August 6th, 2025 — Socialive, the AI-powered enterprise video creation platform, today announced the launch of CreatorSuite, the enterprise-ready toolbox for scaling short-form video across large-scale organizations.

Purpose-built to meet the surging demand for snackable, people-powered video, CreatorSuite empowers both video and non-video professionals to source, guide, and create compliant content from employees, executives, and subject-matter experts — faster than ever. With self-guided recording tools, brand-safe templates, and automated approval workflows, teams can now deliver high-quality, on-message video — without production bottlenecks or risk.

“Short-form video powers today's online world, infusing reach, trust, and action — and now enterprise organizations have a reliable way to harness the power of snackable video,” said David Moricca, CEO and Founder of Socialive. “CreatorSuite removes the bottlenecks associated with resource-heavy video production. With templates, guided recordings, text-based editing, and compliance sitting at the foundation of it all, any functional area across a modern business can now turn its most important messaging into polished, on-brand, compliant video in minutes.”

Purpose-Built for Enterprise-Grade Scale, Speed, and Control

CreatorSuite addresses the top barriers to short-form video creation at scale: the difficulty of collecting content from busy, camera-shy executives and SMEs, the manual effort required to edit, maintain brand consistency, and the risk of publishing off-message or non-compliant assets.

• Recording Booth offers a professional, self-guided environment that employees can access on their own schedules.
• Smart invitations, prompts, and an on-screen teleprompter remove guesswork so contributors know exactly what to say and how to say it.
• Projects keep large video initiatives organized, while recording invites ensure each recording lands in the right spot for fast, easy text-based editing.
• Pre-approved templates and brand overlays lock in pre-approved messaging, brand logos, colors, intros, and outros automatically, which are ready for rinse and repeat.
• Automated captions and role-based approvals let teams polish and complete videos in minutes — not weeks — while meeting brand, legal, and regional compliance requirements.

Proven Business Impact

Early adopters report up to a 10× increase in short-form video output and a 75% reduction in production turn time. By turning executives, field sellers, and employees into content contributors, organizations see broader reach, deeper engagement, and measurable growth in pipeline and employee engagement without expanding headcount.

Coming Later This Year: AISuite

AISuite, launching later in 2025, is Socialive’s new AI engine for unlocking more value from every video. Fully integrated with CreatorSuite for short-form video and ProducerSuite for long-form productions, AISuite enhances quality, surfaces key insights, amplifies reach, and streamlines workflows, helping enterprises deliver more high-quality, on-brand video at scale.

AISuite unlocks four key advantages

• Enhance: Make every recording look and sound flawless with AI-powered tools like eye contact, studio voice, beauty filter, video mastering, and super resolution.‍
• Highlight: Surface key moments instantly with automated clips, highlight reels, chapters, and summaries — turning hours of content into digestible, usable assets.‍
• Amplify: Extend reach across audiences and channels with AI-generated social posts, blogs, emails, translations, and dubbing — without added cost or effort.‍
• Streamline: Automate compliance checks, simplify content search, and accelerate approvals with batch workflows that reduce risk and speed time-to-market.

“With the launch of CreatorSuite, we’re redefining what it means to create enterprise snackable video. It’s no longer about choosing between speed and quality, or scale and compliance. We’ve built a platform that empowers every team — from marketing to leadership — to show up with authenticity and scale their message, without the typical video production roadblocks. This is the future of enterprise video creation technology: fast, flexible, compliant, and built for the way people actually communicate today.”

David Moricca
Founder & CEO, Socialive

In addition to AISuite, Socialive is developing AI-powered translation capabilities, which will let you localize video content and ensure compliance for diverse global audiences in 75 languages, increasing reach.

About Socialive

Socialive is an AI-powered enterprise video creation platform for highly-regulated and global organizations that need to scale short-form and long-form video — fast, cost-effectively, and without sacrificing quality, control, or compliance.

Press Contact

Jennifer Burak

VP, Marketing, Socialive

Key takeaways:

• CreatorSuite brings speed, structure, and compliance to short-form video creation

• Anyone in the org can now easily contribute to and/or create a polished, brand-safe video at scale

• CreatorSuite marks Socialive’s biggest product development to date

Written by Socialive CEO & Founder, David Moricca‍

The fastest-growing content format in the enterprise? Snackable video.

In today’s attention economy, snackable video drives 2.5x more engagement, and videos under 60 seconds see completion rates as high as 81%. When paired with a clear call to action, these videos don’t just get watched, they get results: driving everything from job applications to demos, content downloads to event registrations.

We've seen how our phones and social media have had a profound impact on how we consume content. The way we engage with content for work is more reflective of how we engage during our free time.

And thanks to algorithm favoritism on platforms like LinkedIn, Instagram, and Google, short-form video gets up to 8X more reach and 2.5X more engagement than traditional branded content. It’s one of the smartest ways to earn the attention that you don't have to pay for. For enterprise teams, the question is no longer why short-form video — but how to scale it.

That's why we built CreatorSuite

With CreatorSuite, teams across your organization — Marketing, Leadership Communications, Field Sales, Employer Brand, and L&D — can source, guide, edit, and publish short-form video from trusted voices across your organization in minutes, not weeks. It’s the easiest way to unlock the power of people-powered video companywide, while staying on-brand with compliance.

Where we’ve been — and where we’re going

When we first launched Socialive, it was to make video creation easier and more accessible for enterprise teams. Over time, our platform became the go-to for remote recording, podcasts, livestreams, and webinars.

We saw huge adoption during that time in 2020 and 2021. That period forced our team to constantly keep an eye out for shifts in the world that we often can't plan for.

But the world has changed. Communication today is faster, more visual, and more human. Our customers want to put more real people in their video communications — from their executives, employees, and experts — and it has to be at a high level of quality that represents the brand. The resulting snackable video has to be authentic, fast, on-message, and scalable. Of course, this impactful video is part of a strategic push that convinces your audience to take the actions that move them down the funnel.

So, we listened — and built the solution.

Why we’re introducing CreatorSuite

Authentic short-form video is now essential to enterprise success. It drives reach, trust, and action — whether it’s an executive update, thought leadership post, employee spotlight, or field sales tip.

But creating it at scale? That’s been hard. Especially if you’re juggling:

• Busy contributors who are on the road
• Uncomfortable, camera-shy employees
• Brand and compliance risk across teams
• Manual workflows and content bottlenecks

CreatorSuite changes all that.

What is CreatorSuite?

CreatorSuite is your customizable toolbox for short-form video creation. It brings structure, guidance, and automation to every stage of the workflow — without requiring video expertise.

Key features include:

• Recording Booth: A self-guided recording environment that contributors can access anytime
• Recording Invites: Send invitations with prompts, scripts, and deadlines to collect content at scale
• Teleprompter: Keep contributors confident and on-message with on-screen script guidance
• Text-Based Editing and Subtitles: Edit videos and subtitles like a doc — just highlight, delete, or edit words
• Templates & Placeholders: Provide a structure for repeatable, on-brand content
• Projects & Approvals: Organize initiatives and move content from draft to publish, fast

All of it is wrapped in enterprise-grade guardrails for control and compliance.

What else makes up Socialive’s platform?

Including CreatorSuite, the Socialive platform is built on four integrated layers of enterprise value — working together to help you scale human-first video creation with speed, security, and strategic impact.

ProducerSuite – Produce like a pro, from anywhere

Produce high-quality livestreams, webinars, and podcasts right from your browser — without the need for a production crew. With powerful Studio and Green Room features, ProducerSuite puts your team in full control of every production, live or simulated live.

Studio features

• Run-of-Show: Plan and cue your segments with precision
• Brand Elements & Overlays: Add logos, lower-thirds, bumpers, and visuals
• Name Tags & Music: Personalize presenters and polish with audio
• Livestreaming & Multistreaming: Stream to one or multiple destinations simultaneously
• Producer Controls: New! Remotely manage guest devices for a smooth experience

Green Room features

• Team Chat: Stay in sync with behind-the-scenes messaging
• Teleprompter: Help guests stay on-script, even in live or pre-recorded segments
• Screenshare & Slideshare: Present content seamlessly
• Tech Check: New! Auto-test mic, camera, and connectivity
• Individual Recordings: Capture individual high-quality audio and video tracks

Enterprise Controls – Govern creation at scale

From permissions to compliance, Enterprise Controls give you the tools to scale video creation with confidence:

• SSO & Role-Based Permissions: Secure access for every user
• Spaces: Segment content by team, department, or initiative
• Audit Logs & Compliance Automation: Stay compliant and audit-ready
• Auto-Upload & Tagging: Streamline storage and discoverability

Integrations – From creation to distribution, seamlessly

Push content directly into the platforms your teams already use. Socialive integrates across:

• Social & Marketing Platforms: LinkedIn, YouTube, Facebook, Instagram, Sprinklr, Sprout Social
• Video Hosting Platforms: Kaltura, Brightcove, Vimeo, Wistia, VBrick
• Collaboration Tools: Slack, SharePoint, Workplace
• Storage Solutions: Google Drive, OneDrive, Dropbox

AISuite (Coming Later in 2025) – Unlock more value from every video

AISuite, launching later in 2025, is Socialive’s new AI engine for unlocking more value from every video. Fully integrated with CreatorSuite for short-form video and ProducerSuite for long-form productions, AISuite enhances quality, surfaces key insights, amplifies reach, and streamlines workflows, helping enterprises deliver more high-quality, on-brand video at scale.

AISuite unlocks four key advantages:

• Enhance: Make every recording look and sound flawless with AI-powered tools like eye contact, studio voice, beauty filter, video mastering, and super resolution.
• Highlight: Surface key moments instantly with automated clips, highlight reels, chapters, and summaries — turning hours of content into digestible, usable assets.
• Amplify: Extend reach across audiences and channels with AI-generated social posts, blogs, emails, translations, and dubbing — without added cost or effort.
• Streamline: Automate compliance checks, simplify content search, and accelerate approvals with batch workflows that reduce risk and speed time-to-market.

In addition to AISuite, Socialive is developing AI-powered translation capabilities, which will let you localize video content and ensure compliance for diverse global audiences in 75 languages, increasing reach.

Welcome to the next era of Enterprise Video Creation

Socialive is the enterprise solution for modern video: fast, flexible, and built to meet the real demands of global organizations.

This is more than a product launch — it’s a vision for the future of enterprise communication: human-first, powered by AI, and ready for scale.

👉 Watch our “Snackable Success” Webinar: Webinar Replay

‍🎥 See the CreatorSuite in action with this 10-minute demo: Watch Demo

‍📰  Read our CreatorSuite press release: Read press release

• Employee video posts drive higher reach, engagement
• SMEs and thought leaders more trusted than brands
• CreatorSuite makes it simple to run an employee video program

Employee advocacy is a powerful top-funnel communications and marketing strategy, and we’ve seen staggering results with our own employee advocacy program.

The participants in our employee advocacy program have more than doubled the performance of our brand’s LinkedIn posts. Meaning, each individual saw their post outperform the single post from our Socialive LinkedIn account.

Why? LinkedIn posts from employees earn 8x more engagement and 24x more shares than posts from faceless corporate brands. And each person has their own unique network, which further amplifies overall reach with each employee who participates.

This is where CreatorSuite has been a game-changer for us. It provides ease of use for our employees — our content contributors — and streamlined everything for me as the program admin. We’re now able to make tons of content, fast, and stay on-brand every time.

People engage with other people, not brands, so using your people to deliver content and feature as an authentic connection point just makes sense. This logic follows for social media, outbound email, website content, you name it.

Here’s how we built this engagement-driving video program at Socialive.

The instant impact of employee advocacy

It didn’t take long to see results (I’ve got the spreadsheet to prove it). The first few posts from each of our employees performed about 5x higher than the same content on the Socialive page.

The funny thing is, these weren’t really folks who were active on social media. In fact, those who hadn’t posted in over a year saw the highest engagement of the cohort. So, “I don’t usually post” is a strength, not a weakness when picking participants.

Why employee content beats out brand content on LinkedIn

It’s truly a personal experience when actual people are involved.

When scrolling through the posts from our employees, you see tons of comments that have nothing to do with the actual content. But keep in mind that every “great to see you” or “we should get coffee next time you’re in town” further exposes the post — and our content — to a larger audience.

For every quick comment, invite to catch up, or well-wish, your brand’s reach is scaled exponentially. Your people are your strongest distribution network.

Step 1: Map content to key moments

OK, so that’s why we did this, now for the how.

We set up a content calendar that mapped to the overarching content roadmap. At Socialive, our content calendar syncs up with major product releases, targets a key buyer persona, and also highlights one of our target industries.

As a video creation technology vendor, of course, we create a number of videos to address those different audiences. We primarily use a short demo, a walkthrough video, or thought leadership that ties everything together.

Step 2: Work with leadership and teammates

Once we established what we would cover, it came time to build out the employee advocacy program. The behind-the-scenes work was necessary to keep everything simple for both the talent (all of my coworkers) and the creator (me).

The members of our employee advocacy group simply record a 10–15 second intro for a short video that touches on our product or thought leadership content. The resulting video is a 1–2 minute clip they will share from their LinkedIn.

Picking the right people for a video pilot program

Our leadership team has been involved from the beginning. They understand the power of short-form video and see value of organic social content. Leaders from our customer success, sales, and product teams picked out a few employees whom they determined:

• Have a strong network
• Can commit about 1 hour every two weeks
• Can confidently speak on camera (and follow a script)
• Were OK with being “voluntold” to participate

The key here was setting expectations early. I would do the heavy lifting; participants would just need to follow the prompts I sent through Socialive.

Once we identified our team, we had the makings of a pilot program.

Step 3: Make it effortless to record

The CreatorSuite made it simple for our participants to contribute their recordings. Each week, I set up a new template with branding, load the core content, draft and get approval on a script, and assign the project to a program member. The invite includes the recording link and script.

Just in case, I also set up a Slack channel where I post a Google Doc with the instructions and script for that week.

All my talent needs to do is click the recording link, do a quick rehearsal, and then they record on their own time. They are given the flexibility to adjust the script and social copy to fit their voice.

Step 4: Keep production a light lift for everyone

One of the biggest benefits of doing this process end-to-end in Socialive is that I can bifurcate the experience. I don’t want my speakers overwhelmed by all the production choices that I can make as the creator.

The ask is that they view the script, make it their own, and then record. I then make quick edits (if even needed).

Again, my contributors only need to nail a quick 10–15 seconds on screen. I’ve already loaded the core content into the project, so there isn’t much work left for me to do if they nailed the take.

At that point, I usually give the green light for them to post the final video with the social copy I provided. Below is an example of the resulting post, using the above CreatorSuite announcement video as the core content.

How others can replicate this employee advocacy video program

We mostly use employee advocacy at Socialive to promote our enterprise video creation platform. We’re constantly rolling out new features, so it’s always easy to plan innovation stories. But we’ve used this same process for a few other internal and external-facing use cases:

• Town hall testimonials
• Job postings and recruiting videos
• Webinar promotions
• Event recaps
• Customer communication rollouts
• New hire celebrations

CreatorSuite makes it easy to tell stories at scale and make sure it feels more personable. It’s partially about our people being the distribution for our messaging, but it’s also about making them the focus of the content itself.

We’ve noticed that this approach has incredible potential for a couple of industries in particular.

How wealth management firms and RIAs can scale advisor reach

A few of our customers in the financial space have already started experimenting with similar programs. It’s fast, easy, and most important of all, a chance to flood the market with a unified message — personalized and localized for each target audience.

Here’s how one of the global wealth management firms we work with uses CreatorSuite to run an advisor video program:

1. Their chief economist records a 2-minute market update
2. The global marketing team builds a global template with approved script
3. Each region creates a project with localized branding and disclosures
4. The regional project is shared with advisors as an approved template
5. Advisors record a quick intro to provide context on the market update
6. The field enablement team makes quick edits (if necessary)
7. The compliance team reads the auto-generated transcripts for quick reviews
8. The video is approved to post on LinkedIn and to include in outbound emails

It’s quite often a conveyor belt of content for wealth management marketing teams. One core asset at the global level fuels the content engine for every advisor under their umbrella. Regardless of whether they operate as a DBA and need separate branding and disclosures or if it’s all in-house, everything comes together quickly.

How law firms can position partners and senior associates

We’ve heard from law firms that “video is too risky” or “too new” to take on. A few of our innovative clients have developed a successful routine by repurposing some of their long-form content into an entire campaign that is then distributed through the attorneys.

1. The in-house video team records a podcast with the managing partner
2. The marketing team creates a blog post and guide from the auto-generated transcripts
3. The video team clips snackable snippets from the podcast episode
4. Snippets are loaded into new projects
5. Marketing drafts a script and social copy for the project
6. Partners and associates are invited to record a quick intro
7. Marketing and designated paralegals check to ensure compliance
8. Approved videos are distributed in client alerts and posted to LinkedIn

Each short-form asset is created to drive traffic back to the firm’s website. It’s a quick and straightforward way to engage clients and prospects, while also ensuring the firm comes up in searches related to the primary practice areas.

The key to making employee advocacy work: CreatorSuite

CreatorSuite is built to make snackable video creation faster and easier than ever — particularly for the enterprise.

So while I outlined for the video program and got my teammates on board, CreatorSuite made it possible to keep things on-brand and provide a simple experience for them.

‍Book a demo to see how you can scale thought leadership and drive more engagement with less lift.

Key takeaways:

• Short, authentic videos outperform long-form content across nearly every channel

• Snackable video scales trust, attention, and conversions — especially on mobile

• Empowering employees to share scales visibility, credibility, and reach

In highly regulated industries, teams across both the employee and customer lifecycle face a familiar tension: how to cut through the noise while staying compliant and credible. The attention economy doesn’t wait for perfectly polished internal rollouts. It rewards content that is short, human, and fast to consume.

That’s why snackable video has become the go-to format for organizations that want to scale impact across platforms, audiences, and teams.

It’s not just theory. Short-form video works, and the data prove it. When you scale snackable content creation across your org, the results multiply.

Keep it short

In a world where inboxes, feeds, and dashboards never stop moving, brevity isn't just appreciated, it's expected. Videos under 2 minutes earn 2.5X more engagement than longer ones. It’s because audiences don’t have to commit to a lengthy piece of content.

Think of it as a quick trial, rather than being locked into a long contract. You want to try out the piece and make sure it’s right before you invest your precious time.

Plus, snackable video gets to the point. It pulls people in fast, builds trust through tone and expression, and gives a clear next step. A snackable video is like a headline, not the whole article. It’s designed to stop the scroll and spark curiosity.

Be authentic

With more and more voices contributing to the marketplace of ideas, you might think it’s the most polished or professional voices that stand out. Quite the contrary, it’s authenticity that signals trust.

Studies have shown that 75% of people trust industry experts more than corporate brand marketing. Crucially, it’s not just about getting a well-rehearsed or scripted person with great credentials. It has to look and feel like these are insights that the SME are sharing directly with the audience, with much more of a personal touch than a perfected polish to it.

So what about AI or other means to get “people” into content? It’s not looking good.

A recent TechSmith report found that 87% of audiences prefer to see real people over avatars or animations. Especially in regulated industries, where messages often come wrapped in disclaimers and formality, real people stand out. A quick, off-the-cuff check-in from an executive or team lead often feels more trustworthy than a scripted explainer.

Authenticity creates connection. And connection builds credibility.

Make it vertical

Most people don’t rotate their phones. And platforms know it.‍

75% of viewers now watch video on mobile, and vertical videos see 10-20% more conversions. So, whether it’s an executive update or a product tip, formatting for the way people actually watch makes a real difference in performance.

If your content is cropped, hard to read, or simply not built for vertical, you’re missing a big piece of the mobile-first opportunity.

Add a CTA

Snackable doesn’t mean aimless. Great short-form content leads somewhere.

Videos that include a clear call to action see an 81% completion rate, which means your audience is more active and taking action at your CTA. Whether it’s “Read more,” “Register now,” or “Book time,” snackable videos can serve as trailheads to deeper engagement.

They don’t have to say everything. They just need to say enough to make the next click feel worth it.

Use captions

Let’s be real — most of your audience is watching with the sound off. It’s how we scroll, especially when we’re in public places or just need a few moments of silence.

As many as 92% of mobile viewers watch videos without sound, which means if your message depends on audio, it’s probably being missed. Captions help you capture attention in silence and make your content more accessible.

As an added bonus, captions boost SEO, searchability, and watch-through rates. Each time you add captions to your content, it’s another chance for a person (or algorithm) to understand the content within the video.

Captions are an essential part of scaling video performance.

Empower your employees at scale

Want to see snackable video really scale? Put it in the hands of your people.‍

Content shared by employees gets 10X more reach and 8X more engagement than the same content shared by brand channels. It’s because people trust people, not logos. When your executives, managers, and team leads post short videos with a clear message, your brand gets seen in a more human, credible light.

It’s the power of employee advocacy, amplified by video and multiplied by platforms’ algorithm favoritism toward personal accounts.

Get your audience to dive deeper

Today’s audiences give you about 8 seconds to earn their attention.

That’s how long you have to stop someone mid-scroll. This applies to LinkedIn, Slack, or their email inbox. Snackable video is your hook, handshake, and preview of what’s worth their time.

Once you’ve earned that pause, you can guide them to what’s next: a longer video, a report, a conversation.

‍Short-form content works.

‍Optimize for mobile. Use snackable video to promote long-form content — and scale your impact.

Key stats:

• Employees are 3x trusted more than brand accounts on social

• Employees collective social networks are 10x larger than the brand's

• Employee posts receive 8x the engagement and 24x more shares than brand posts

We’re all competing for audience attention. In a digital world where people move at the speed of the scroll, breaking through the noise isn’t just about better messaging — it’s about who is delivering the message, and how an audience engages with it.

That’s why smart field sales and marketing, corporate communications, learning and enablement, and video services leaders are turning to employee advocacy, especially when paired with snackable video. It’s a powerful lever in the attention economy.

Real voices, amplified at scale.

Why employee advocacy matters in a digital-first workplace

For a start, employee voices matter more in a distributed world.

In our hybrid and remote-first workplace, traditional communication channels aren’t enough. The water cooler moments of the past have moved online. Even with many businesses returning to the office, large businesses, like financial institutions or large law firms, effectively function as remote workplaces.

In this environment, employees become key messengers, serving as brand advocates and a largely untapped distribution channel, both for internal and external-facing content.

What is employee advocacy?

Employee advocacy is about empowering your people to share company content, culture, and insights in their own voice. It can be as simple as:

• A LinkedIn post from a product manager celebrating a new feature
• A day-in-the-life TikTok from a frontline worker
• A 30-second snackable video from an engineer explaining how a new system works

And here’s the kicker: these messages often outperform official brand posts.

Real voices build real trust

People trust people more than logos. It’s that simple.

In fact, employees are 3x more trusted than CEOs when sharing content or messaging related to a business. Whether it’s a compliance tip, onboarding story, or thought leadership clip, snackable videos from employees break through where brand posts can’t.

The power of peer influence and authenticity

Employees and peers are the most trusted messengers, even more than CEOs. People trust people. In today’s digital ecosystem, that trust is currency.

It’s no wonder that as many as 88% of buyers act on recommendations from individuals they trust.

Whether it’s a peer review, a quick tip from an internal expert, or a team member sharing a company milestone, employee voices carry weight. Real people and their authentic thoughts influence decision-making in ways brand messages simply can’t.

When employees post, their connections see it as advice from a real person, not a sales pitch. That’s why employee advocacy drives impact beyond marketing. It shapes perception, drives action, and builds lasting credibility.

Authenticity wins

Trust and authenticity go hand in hand. Content shared by employees is seen as 3x more authentic than content shared by a brand. Why? Because it’s real. It feels unscripted, personal, and relatable.

Snackable video content is short, mobile-first, and human, so it excels at this. It’s easier to consume and resonates more than polished corporate explainers.

Humanizing the brand

Your employees are your brand. When they share their stories, passions, and challenges, it puts a human face to the company. That’s not just great for external trust — it boosts internal pride and engagement too.

We’ve seen companies across financial services and healthcare use short-form video for everything from “Meet the Team” series to explaining new protocols. It works because it connects.

Employee advocacy impact

Let’s talk numbers — because the reach of employee voices is hard to ignore.

Exponential reach

Your employees’ collective social networks are 10x larger than your brand’s. That’s a massive multiplier when it comes to organic visibility.

Higher engagement

Posts shared by employees receive 8x more engagement than those shared by corporate pages. Even more surprising: just 3% of employees can drive 30% of total engagement if properly enabled.

Amplified sharing

Brand messages are shared 24x more often when posted by employees. That’s the kind of network effect you can’t buy — but you can empower.

People over corporate brand

Let’s go a touch deeper into the impact of bringing your people into content. Yes, it’s great to have trust and scale, but how does it tie back to the algorithm favoritism we explored in a separate piece?

Personal > corporate in the feed

LinkedIn, Instagram, and Facebook all prioritize content from people. A post from an employee will always have better odds of appearing in someone’s feed than a post from the brand page saying the exact same thing.

Engagement fuels visibility

The algorithms reward relevance and engagement. When people interact with employee posts (because they feel genuine), they rise in visibility. The result? A flywheel of trust, reach, and influence.

Power your people with employee advocacy

Here’s the bottom line: if you want to win in the attention economy, don’t just invest in your message, invest in your messengers.Start by:

• Making it easy to create and share short-form video
• Encouraging authentic, unscripted content
• Highlighting and amplifying employee stories

Whether you’re in financial services, consulting, insurance, or other compliance-heavy industries, you don’t need to sacrifice control to build trust. With the right enablement and tools, your people can be your greatest voice.

Next, see how organizations are scaling snackable video across departments to drive real, measurable results.

👉 See the scaled results in: Winning in the Attention Economy with Snackable Video

Why snackable video and employee advocacy are your most powerful content strategy

In a world of scrolling thumbs and short attention spans, who delivers your message matters more than ever.

• Employees are 3x more trusted than brand accounts
• Their social reach is 10x larger than your official channels
• Posts from employees earn 8x more engagement and 24x more shares

The takeaway? Your audience doesn’t want another brand update — they want to hear from people they trust.

Snackable + human = powerful

The rise of the employee messenger

In today’s hybrid, distributed workplaces, your employees aren’t just part of the story—they are the story. Their authentic perspectives cut through the noise, whether it’s:

• A LinkedIn post about a new initiative
• A 30-second video explaining a feature
• A quick “day in the life” clip from the field

When employees share real stories in real voices, engagement follows — and with it, trust.

The multiplier effect

Snackable video supercharges advocacy AND impact

Activating employee voices with snackable video delivers exponential ROI.

• Content shared by employees gets 24× more reshares than the same content shared by brands
• Just 3% of employees generate 30% of all engagement when empowered to advocate
• Short-form video boosts completion rates to 81% and drives 2.5× more engagement than longer formats

When paired with employee voices, snackable video becomes a trust-building engine — especially in industries where credibility and compliance matter.

Why snackable video scales advocacy

• It’s fast to watch and easy to share
• It feels real — building more trust than polished brand campaigns
• It meets audiences where they are: mobile, social, and in-feed

Make it easy to share

Make it easy. Make it human. Make it scale.

Winning in today’s content landscape doesn’t require a bigger megaphone — it requires more human messengers. Here’s how to start:

• Equip employees with pre-built templates and prompts
• Enable short-form, compliant video creation at scale
• Celebrate and amplify your employee stories
• Turn trust into reach, and reach into results

Want to see how leading enterprises are doing it? Dive deeper into how businesses are winning in the attention economy with employee advocacy.

Key takeaways:

• Search and social algorithms now prioritize snackable video over traditional content

• User behavior and engagement are driving this shift

• Enterprises using short-form video are gaining SEO visibility and scaling trust

In the attention economy, visibility is everything. But for leaders in field sales and marketing, corporate communications, learning and enablement, and video services — especially in highly-regulated industries — grabbing that attention is harder than ever.

And here’s the kicker: the rules of engagement have already changed.

Algorithm favoritism is a core concept to understand if you want to break through the noise, build trust at scale, and keep pace with your peers.

What is algorithm favoritism?

Simply put, algorithm favoritism is the way platforms like Google, YouTube, LinkedIn, and Instagram now prioritize snackable video in search and feed results.

Here’s what goes into how content is promoted and prioritized in Search and social media.

Search prioritizes short-form video

We’re seeing a fundamental shift in search behavior and infrastructure. Today’s top-performing content is:

• Vertical, bite-sized, and visual
• Found in carousels, filters, and featured snippets
• Pulled directly from platforms like YouTube Shorts, Instagram Reels, and TikTok

It’s no longer about long-form articles — it’s about giving users fast, visual answers right where they search.

User behavior is driving the shift

Digital-first audiences — of which Gen Z is a massive cohort — are shaping how platforms evolve:

• 46% of Gen Z now prefer TikTok and other social media over Google for quick answers or insights
• Users increasingly turn to video for how-tos, product info, and expertise
• They want real, relatable, and immediate content

Search engines are evolving to meet those expectations, with snackable video rising to the top.

Discoverability now depends on video

If your brand isn’t leveraging short-form video, you’re falling behind:

• Video pages are 50x more likely to rank on Google’s first page
• Adding video increases organic search traffic by up to 157%
• LinkedIn users are 20x more likely to share video over text

In the attention economy, snackable video isn’t optional — it’s essential to visibility.

Why snackable video matters in Search

Simply put, snackable video is reshaping SEO. Depending on what you type into your search bar, you may be served (and satisfied) by short videos way before you engage with any of the written content buried at the bottom of the page.

Video ranks above text

Search engines increasingly surface short-form video before traditional content. The list of blue links is an antiquated view of a SERP. And this is years in the making for search engines.

• Google regularly pulls YouTube Shorts and TikToks into carousels and AI overviews
• In a mobile-first world, vertical videos are optimized to meet users where they are

One major reason is that video drives higher engagement and longer dwell time, both of which are key ranking signals.

Google search is integrating short-form video

Recent updates show just how serious Google is about video:

• A dedicated "Short Videos" carousel now appears on mobile searches
• Creator-led content like TikTok Reels is among the top-performing results
• This shift gives short clips prime placement at the top of search results

Snackable video now plays a leading role in SEO, especially for fast, answer-based queries. Why read through a lengthy article to decide if you found the right piece of content when the AI overview can give you the bullet points? Why read at all when a snackable video gives you TL;DR in just seconds?

Be honest — how many of you got to this article after viewing a short video (like the one at the top of the blog)? It’s a much more efficient way to quickly decide if you want to dive deeper into the topic.

Search incentivizes best-performing content

Search algorithms love content that performs well and is fast. Snackable video hits the mark:

• Short-form clips under 2 minutes often secure top spots
• Video increases time on page by up to 88%
• Videos signal relevance, reduce bounce rates, and improve SEO across the board

Adding auto-chapters, captions, and proper metadata? Even better for search.

What about social media sites?

The same trends are reshaping the social search landscape and favoring video-first organizations.

YouTube Shorts

• Shorts now appear in Google search results and the YouTube “Shorts shelf”
• They’re prioritized for trending, how-to, and product-focused queries
• Many brands use Shorts as teasers or standalone content for fast engagement

Instagram Reels

• Reels are now featured in Google’s mobile “Short Videos” carousel
• New features like music carousels and cross-platform sharing expand reach
• Reels give marketers the ability to repurpose content across platforms and earn off-platform discoverability

LinkedIn Shorts

LinkedIn is building a professional-grade TikTok experience:

• Video clips are appearing in search carousels for top professional topics
• Leaders use snackable video for executive social, employee advocacy, and brand storytelling

Executives posting short, authentic insights are seeing more views, shares, and credibility across the board.

Transform your SEO with algorithm favoritism

Here’s the bottom line — algorithms favor content that people want to watch, and people want snackable video.By aligning your content strategy with algorithm favoritism, you can:

• Improve discoverability across Google and social
• Reach younger, mobile-first audiences
• Build trust through consistent, authentic video
• Stay competitive in an increasingly crowded landscape

This isn’t just a trend. It’s a strategic advantage, especially for large enterprises looking to scale visibility and impact across the organization.

See what results look like in practice

Curious how enterprise teams are using snackable video to drive results across the employee and customer lifecycles?

👉 Read: Winning in the Attention Economy with Snackable Video