Key takeaways
Technology providing enterprise on-brand, compliant workflows
Video services will take on a more “production enablement” role
Growing video use cases for compliance-based industries
L&D use cases like peer-to-peer learning to thrive
It seems like every year has been “the year of video” for the past decade or so, but there’s a truly different energy this go around.
For too long, video has been seen as “too expensive,” “too time-consuming,” “too complicated,” — or, in the case of the enterprise — “too risky to the brand and compliance regulations.”
That’s where 2025 promises to be different.
Video technology is continuing to evolve, making it faster and easier to create content. You already knew that. What you might not know is the latest innovations are enabling workflows that support on-brand and compliant video creation at a scale never seen before.
Here’s how Socialive’s leadership team sees it playing out in 2025.
1. Technology making video more self-serve
The trendline across the enterprise continues to push toward a more streamlined, self-serve model for video creation. Powerful video technology continues to democratize video creation, which makes it easier for people without a background in video to create high-quality content.
It might sound frightening to brand and compliance-focused teams, but newer tools have accounted for those concerns. Everything from compliance, security measures, and best practices are built into enterprise-ready toolkits.
Simply put, video technology developers know that simply making it easy to create a video isn’t enough. There have to be safeguards and workflows in place to ensure those end-users are only creating content that meets brand and compliance standards.
It’s the only way the self-service model scales. Expect to see technology vendors continue to stress that point in 2025.
2. Centralized teams democratizing video creation across the field
The push for video often comes from the field. Reps want video to engage prospects and showcase their services. Video is a great way to train and enable employees. Video is a perfect way to send internal communications across the organization.
But the traditional approach has been to wait until production services can get to a request or marketing brings in an agency for a project.
In 2025, the new approach will be led by those production and marketing teams to instead provide the field with the tools to create the content they need.
This democratized approach to video creation has a massive impact on the business, as video leaders at Best Buy, Akamai, and KPMG revealed during our webinar late in 2024.
3. Video services enabling on-brand, compliant workflows
The traditional approaches are further exposed as the demand for video from all parts of an organization continues to rise. 2025 is the year when video services teams flip the model.
Technology is allowing video services to focus less on producing content for a myriad of specific single-use cases for the field and instead on training and enabling the field to create its own content.
This strategic “production enablement” approach will continue to grow this year. Video services teams will see their role shift to where they set up on-brand, compliant workflows and templates in a video creation tool, set the uses and applications for the field, and are able to take more of a hands-off approach for those video requests.
This will allow video teams to focus on the more high-stakes, highly-produced video needs. Those always-on requests are pushed to the self-service model — powered by technology that promises on-brand, compliant content.
4. Financial services, law firms, L&D video to take off
A number of fields will be the biggest beneficiaries of the new “production enablement” approach.
Financial services video creation
Wealth managers and equity research analysts, in particular, will see 2025 as their “year of video.” These groups are always looking for innovative ways to promote their services to prospects and engage current clients.
Thought leadership video content, industry insights, and a number of other financial video marketing use cases will continue to help drive massive growth for institutions this year.
Law firm and accounting video creation
These professional services industries have always valued streamlined ways to promote thought leaders across the firm. Video democratization promises to get thought leaders in front of a larger audience, quicker, and at scale.
L&D and peer-to-peer learning video creation
Video is a natural fit for large-scale organizations that need an elegant way to develop field employees. Employee-generated content cuts through to co-workers. It starts by empowering SMEs themselves to create that content.
Why watch a training video from someone who has never worked in that position before? Instead, an emphasis on authentic micro-learning content will revolutionize the way the enterprise handles learning, enablement, and training.
Compliant, on-brand video creation for the enterprise
2025 is the year when “video is too complicated” will no longer be a viable excuse.
The same technology that makes content creation more efficient will give organizations a turnkey solution for on-brand, compliant video. Enterprise video creation will be an essential way for businesses to run.
But we recognize this transition won’t happen overnight. That’s why we want to hear where your organization is in its journey.
To learn more, fill out this 15-question survey about your organization’s video democratization journey. We’ll send a copy of the definitive report on how video services leaders scale video creation across the enterprise.
