The smartphone camera is the great equalizer.
It gives any organization — no matter its resources — the ability to efficiently create video content.
In this article, we share 5 simple tips to get great video using a smartphone:
TIP 1: STABILIZE YOUR SHOT
Don’t give your viewers a headache.
Use a tripod, a gimbal, even a makeshift stand. Doing so instantly makes your video more watchable.
TIP 2: COMPOSE YOUR FRAME
Don’t be sloppy.
Take a second to position yourself in the center of the frame or along a rule of thirds line.
Keeping your camera at eye level or just below is a good start.
TIP 3: PICK A NICE BACKDROP
Pay attention to your entire image, not just your subject.
Don’t use a background that’s dull or messy.
Find a neat or appealing background — or tweak the space you have — to achieve a pro look and keep your viewers engaged.
TIP 4: USE SOFT LIGHTING
Think about lighting.
Don’t sit or stand in front of a window, because your face will be silhouetted.
Instead, use natural light or a soft light source — meaning, one that doesn’t create stark shadows.
And remember to place the light source in front of you.
TIP 5: GET GOOD AUDIO
Audio is half of your video.
Don’t get drowned out by your surroundings.
Use a lav mic to get clean sound, so your audience can focus on what you are saying.
Smartphones have introduced unprecedented ease into the creation of video content.
With these 5 tips, you can elevate the aesthetic quality and engagement value of your content — and take full advantage of what phone cameras enable.