case study
How Oracle is building a remote innovation community with live video
Founded in 2018, the Oracle Industries Innovation Lab is a state-of-the-art facility that brings together customers, partners and in-house experts to collaborate and accelerate technology innovation. Based outside of Chicago in Deerfield, IL, the hands-on space enables teams to experiment and “fail fast to learn fast” across industries such as construction and engineering, utilities and communications.
Oracle Construction and Engineering, a global leader in construction management software, uses Socialive to produce LinkedIn Live interviews on emerging technology trends to inspire and inform prospects and customers.
Industry
Technology
Solution
Remote recording
“Socialive's ease of use and excellent customer service differentiates it from the rest of the market.”
Burcin Kaplanoglu | Vice President, Oracle Industries Innovation Lab
CHALLENGE
Building Brand Awareness And Affinity In A Virtual World
When Oracle Industries Innovation Lab launched three years ago, the founding team set out on a mission to position the lab as an innovator and trusted leader in the technology industry.
To grow brand awareness and build meaningful relationships with prospects and customers, the team was in need of a live video solution to easily bring their community together to share innovative ideas on LinkedIn Live.
“On LinkedIn, you have to provide content as much as you consume it,” says Burcin Kaplanoglu, Vice President at Oracle Industries Innovation Lab.
While Burcin and his team searched for an intuitive LinkedIn Live streaming solution tailored to their business needs, they encountered several challenges such as:
High video production time and complexity
Lack of security and compliance benefits, such as SSO (Single-sign On)
Inability to integrate with Oracle’s product and teams
Inability to capture, produce and broadcast live video from mobile devices
SOLUTION
Using Socialive To Produce High-Quality LinkedIn Live Content
Oracle partnered with Socialive, a preferred LinkedIn Live partner, as a solution to produce high-quality live video content for its LinkedIn showcase page, Oracle Construction and Engineering (13K+ followers) as well as Burcin’s own personal LinkedIn profile (10K+ followers).
Hosted by Burcin, the monthly interviews feature partners who discuss the latest technology trends and innovation in construction. Each segment ranges from 25 to 35 minutes. Some examples include guests from:
ATLAS GROUP LONDON
A TECHNOLOGY PLATFORM FOR HEALTHCARE CONSTRUCTION
Atlas Group London co-founders Maha and David Harper share how their technology platform is improving the complex world of hospital construction.
BECHTEL
AN AMERICAN ENGINEERING COMPANY
Bechtel Chief Innovation Officer Keith Churchill discusses construction technology trends and innovation at the lab.
FARO TECHNOLOGIES
AN A LEADING GLOBAL SOURCE FOR 3D MEASUREMENT, IMAGING AND REALIZATION TECHNOLOGY
FARO Technologies shows how autonomous laser scanning aids construction project delivery.
By leveraging key Socialive features — especially, remote video capture, the ability to mix live and recorded video, branded graphics, and split-screen layouts — Oracle enhanced its video content to provide its LinkedIn community with value and industry knowledge.
“I like that Socialive gives you full control when live streaming in real time. All you need is a phone and the Socialive app.”
Burcin Kaplanoglu | Vice President, Oracle Industries Innovation Lab
OUTCOME
An Active, Engaged LinkedIn Community
Socialive enabled Burcin and his team to keep audiences informed with the latest happenings at the Oracle Industries Innovation Lab. With Socialive as a part of its technology stack, the team:
Has an ongoing ease of producing LinkedIn Live broadcasts
Has built a community around innovation in the industry
Increases customer loyalty by humanizing the brand
Receives positive sentiment and feedback from customers and prospects
Leverages recordings to engage with news and media
Set up for success by Socialive’s partnership-oriented Customer Service team, Burcin’s team continues to experiment and diversify their live video strategy. They plan to continue repurposing recorded clips to maximize the value of its video content.
“The Socialive team’s dedication to customers is excellent. If we run into issues, their Customer Success team is quick to respond.”
Burcin Kaplanoglu | Vice President, Oracle Industries Innovation Lab