CHALLENGE

Maintaining control and flexibility over the production process

When the pandemic first hit, Reimagined Experiences advised clients to leverage video to remain relevant and stay top of mind with their constituents. Pivoting quickly, Kingham initially relied heavily on third-party vendors to live stream client events. But he quickly found that vendor timelines, processes, and costs were not conducive to the world of not-for-profit organizations.

Working with nonprofits requires navigating strict approval processes and making changes on the fly, all while sticking to a meticulous budget. After struggling to meet the unique demands of its nonprofit clients with traditional video production vendors, Reimagined Experiences turned to Socialive. It sought a nimble and efficient remote production solution that provided more control, flexibility, and cost effectiveness — without sacrificing quality.

SOLUTION

Finding agility and adapting to change with Socialive

Reimagined Experiences adopted Socialive to:

• Elevate the quality of remote production at an affordable price
• Reduce reliance on full-scale AV teams
• Maintain more control over the video production process
• Scale video output with a small team

A big component of nonprofit communications is partnering with community media members to serve as emcees for fundraising and awareness events. And that hasn’t changed in the virtual space. Reimagined Experiences now patches in local television anchors straight from their news desks into its broadcasts. And with Socialive’s drag-and-drop scene builder, custom graphics, and various layouts, Reimagined Experiences has been able to create polished broadcasts on par with those produced in a professional TV studio.

Reimagined Experiences also relies on Socialive for its hybrid events. For example, the company recently broadcasted a chef demonstration at an event by patching in multiple cameras for the chefs to showcase their cuisine, talk to the audience, and cook in real time. This approach enabled Reimagined Experiences to not only reach a wider audience online but also to provide that audience with an elevated digital experience beyond your typical talking head.

Additionally, the Socialive platform has helped Reimagined Experiences become more agile in the face of change. Its client American Red Cross, for instance, needs to swiftly communicate with audiences in response to unfolding disasters. With Socialive, Reimagined Experiences is empowered to act like a breaking news team. Producing real-time, high-quality programming is now possible in these situations.

OUTCOME

Reimagined Experiences reimagines its business

In addition to helping Reimagined Experiences transform its business model, switching to Socialive has resulted in several other tangible benefits.

• Expanded reach: Embracing video didn’t merely allow Reimagined Experiences’ clients to remain relevant and keep their missions at the forefront of donors’ minds during the pandemic. Video has also enabled the not-for-profit organizations Reimagined Experiences works with to cast a much wider net beyond niche in-person events in their local markets.
• Lowered costs: Now that Reimagined Experiences no longer needs to hire expensive third-party AV teams to produce its broadcasts, it’s seen a substantial reduction in expenses. The company can pass these valuable savings on to its nonprofit clients where every dollar counts. And Reimagined Experiences has also dramatically increased its own profit margins.
• Higher quality: Reduced overhead hasn't affected quality, however. In fact, the quality of Reimagined Experiences’ broadcasts has only improved since deploying Socialive. The ability to record in high definition and add studio-quality lower thirds, graphics, and CTAs with the press of a hotkey has kept viewers engaged — long after the broadcast ends.
• Content longevity: Because of the quality of Reimagined Experiences’ productions, clients have been able to repurpose recordings to maximize their awareness and engagement. “Our clients now have high-quality recordings they’re proud of and can share in snackable clips across platforms. Their events are no longer one and done, forgotten and moved on. Professional-looking post-event videos keep the engagement — and the fundraising — going,” Kingham said.

Through an innovative approach to video, Reimagined Experiences has managed to transcend its original business strategy. Now, it's looking inward. Kingham says he plans to leverage Socialive and the insights he’s gained to help organizations engage internal audiences considering so many employees are working remotely. We can’t wait to see what he comes up with.