In the second episode of our Creator Economy for the Enterprise webinar series, host Katie Martell moderated a conversation with panelists Erin Fletcher, director of HR strategy & associate experience at Walmart, and Trish Fontanilla, head of community at Simplr.
The discussion centered on the rise of video as the primary mode of authentic communication, and how innovative enterprises are using it to build stronger cultures and communities. If you missed it, don’t fret! You can still watch the episode on demand to learn from experts on topics like:
- How to be authentic on camera
- Leveraging video to build stronger communities internally and externally
- The importance of authenticity to today’s employees and customers
- Examples of how video can help advance your HR and communications goals
The value of authentic storytelling
Only around one-third (36%) of employees report feeling engaged at work, and more than one in 10 (15%) report feeling actively disengaged on the job. Disengaged employees are more likely to underperform or even quit their jobs — a risk employers can’t take amid the Great Resignation.
It’s important to keep in mind that disengaged employees aren’t usually bad employees. Often it’s their work environment that drives them to become disengaged. It’s on employers, therefore, to create more engaging work environments. And many are turning to video to help: Almost all (93%) of the nearly 200 HR professionals surveyed in our 2021 State of Enterprise Video study believe video content is an effective tool to engage employees.
But HR and communications professionals must tread lightly. Videos that come off as disingenuous can be a turn off to employees, adding more fuel to their disengagement. Due in part to the rise of user generated videos on social media platforms, today’s audiences have grown accustomed to highly authentic content. And now they’re demanding that same level of authenticity from their companies.
Watch our on-demand webinar on authentic video storytelling to hear directly from HR and community leaders at Walmart and Simplr about how they’re using video to tell authentic stories and keep employees engaged.
The rise of the Creator Economy for the Enterprise
Want even more video insights? We’re exploring the rise of the Creator Economy for the Enterprise in our ongoing webinar series. Each installment features conversations with expert panelists followed by a Q&A session. Episodes include: