10x

More Engagement

12x

More Views

Positive

Feedback

Headquartered in Chicago, PCMA is the world’s largest network of business event strategists with 7,000 members. The company’s Marketing team uses Socialive to produce video content that showcases PCMA’s latest activities and products for its global audience of 50,000.

With the COVID-19 pandemic, the need to virtually communicate with its communities in North America, Europe, the Middle East, and Asia emerged as a company-wide priority. Using Socialive, the Marketing team was able to produce high-quality video content for its digital channels.

pcma logo

Industry

Hospitality

Solution

Marketing

“Socialive brought our global community closer together.”

Sophia Lewis | Senior Director, Product Marketing

CHALLENGE

Staying Connected With A Remote Audience

Like many businesses in 2020, PCMA was forced to shift to a work-from-home environment. To help foster collaboration and engagement with its audience, the Marketing team searched for a video content creation tool. When evaluating video platforms, PCMA came up against two key problems:

  • Inability to broadcast to multiple social media channels
  • Complex user experiences
 

SOLUTION

Using Socialive To Fill Video Production Needs

In just a few weeks of implementing Socialive, PCMA hosted three live broadcasts in different time zones on Facebook, LinkedIn, and YouTube. The live stream covered PCMA’s “Recovery Discovery” plan to help members and global stakeholders navigate their businesses during the pandemic. In addition to promoting upcoming events, the broadcast featured a keynote from PCMA’s President and CEO, Sherrif Karamat.

 

Leveraging Socialive features — specifically the ability to broadcast to multiple channels, capture video from remote guests, and clip recordings — the team brought their global community together during a time of uncertainty.

Using Socialive, PCMA hosted three live broadcasts called “Recovery Discovery” in different time zones to communicate with its audiences across the world. Each broadcast was tailored to a region.

“One of the things I enjoy about Socialive is that you can create video snippets after a broadcast. We can distribute video clips across our social media channels and use it for paid promotions.”

Trevor Holowaty | Digital Marketing Associate

OUTCOME

PCMA Grows Global Community Engagement By 10x

Not only has Socialive made high-quality video creation accessible for PCMA, but  also improved communication with their audience worldwide. By leveraging the power of live video, the team generated:

10x

More Engagement

12x

More Views

Positive

Feedback

From its authentic live video content featuring leaders behind the brand, to its broadcasts tailored to its regional audiences, PCMA’s use of Socialive shows how a brand can successfully maintain and grow engagement with its community during this unprecedented time.

“Socialive’s Customer Success team is always there to help us through broadcasts and educate us on the platform. We quickly learned the platform a few weeks before our first broadcast.”

Trevor Holowaty | Digital Marketing Associate

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