Join us for a series of conversations with business leaders on the era of self-serve content creation

In anticipation of our latest webinar series with enterprise leaders, we’re breaking down the fast-growing creator economy and its impact on the business world.

Oversaturated social media feeds and the constant barrage of digital ads have pushed the attention economy — which relies on human attention as a commodity — to its brink. As a result, individual creators have begun circumventing crowded, outdated content models to reach their audiences directly. Today’s content producers seek to engage personally with their communities, rather than simply advertise to faceless followers. This shift serves as the foundation of the creator economy.

While this trend has been spearheaded by individual consumers so far, its influence has far-reaching effects. Similar to how consumer demand for personalization after the rise of services like Netflix and Spotify pushed businesses to embrace one-to-one marketing, the consumer-led creator economy movement is already transforming the enterprise.

We’ll explore this trend in our new Creator Economy for the Enterprise webinar series, featuring conversations with expert panelists followed by Q&A sessions. Episodes include:

Joining us for episode one are moderator Katie Martell and guests Jonathan Leiberman (Demandbase) and Susan Siravo (Comerica Bank). Reserve your spot now, and read on for more details on this emerging space.

Empowering individual creators across the enterprise

Recent advances in cloud-based technology have enabled organizations to not only achieve greater efficiency and reduce costs, but also empower more users across the organization to collaborate, effect change and deliver value. The rise of low- and no-code tools, for example, has turned employees into citizen developers, capable of implementing more efficient workflows and automated processes throughout the business.

Now, enterprises are turning to similar technologies to empower their employees even further. As demand for fresh content continues to soar at the same time workplaces grow increasingly dispersed, companies are looking for more efficient ways to create deeply engaging assets remotely. And, in line with the growth of the creator economy in the consumer realm, they’re seeking out the tools that turn individual employees into enterprise content creators.

It’s no surprise that innovations in cloud-based content creation are skyrocketing now:

  • Increased reliance on digital content during the pandemic helped fuel the rise of the creator economy, which saw $1.3 billion in investment funding in the first half of 2021 alone — nearly three times the funding it received in all of 2020.
  • As a result, businesses are reimagining how they connect and engage with their globally dispersed employees and customers.
  • And video is now the preferred channel for telling better, more authentic stories that feature diverse voices from across the organization — not just the C-suite.

Virtual event and video content creation platforms have already transformed everything from standing meetings, presentations and on-demand training to full-fledged virtual conferences and events. The problem? Employees and customers are drained, a concept known as “Zoom fatigue.” Static, monotonous talking head videos of one person speaking at a group are missing the mark. Instead, organizations need to revamp the way they use video to meet demand for highly dynamic content that keeps viewers engaged and yields stronger relationships.

The world’s most innovative companies are already shifting their content strategies to create fully branded, high-quality and deeply immersive videos for everything from virtual events to digital entertainment and live shopping experiences. In other words, the Creator Economy for the Enterprise has arrived.

Self-serve video content creation

Historically, enterprises have struggled to create quality video content at scale due to several key challenges:

  • Because of the complexity of production equipment, companies were forced to hire in-house video teams, who have quickly become overwhelmed as video needs continue to grow exponentially.
  • Alternatively, many organizations without the internal expertise had to outsource video creation to costly external agencies who often don’t understand their product or brand.
  • Additionally, to achieve the level of professional quality suitable for business, organizations had to shoot videos in physical studios, which required coordinating schedules and traveling to onsite locales, ultimately dragging out timelines in an era when consumers want instant gratification.
  • Lastly, siloed workflows made it challenging to track down, edit and repurpose existing videos, meaning organizations weren’t getting the most out of their video content.

Recently, however, advances in cloud video production have made it seamless for enterprises to deliver studio-quality videos at scale — without a physical studio. Socialive’s intuitive platform enables organizations to create, broadcast and distribute live and on-demand videos, all from one unified solution. With Socialive’s drag-and-drop tools, users can assemble dynamic layouts with custom graphics from their web browsers — no complex software or costly hardware needed. Up to 20 presenters can join from any location using just about any device, streamlining remote video production.

Self-serve video content creation fits into a growing trend in the enterprise world. According to data from McKinsey, about 80% of B2B decision makers now prefer digital self-serve and remote human engagement, reflecting our changing needs in an increasingly virtual and hybrid world.

We’ll explore the role of self-serve video content creation in the first episode of our webinar series, Creator Economy for the Enterprise, on Oct. 28 at 3 p.m. ET. On-air and on-stage host, speaker and interviewer Katie Martell will moderate a conversation with Jonathan Leiberman, Vice President of Content, Social and Influencer Marketing at Demandbase, and Susan Siravo, Vice President of Social Media and Corporate Communications at Comerica Bank.

Registration is open now. Come prepared with all your questions on using self-serve video tools to better engage with your customers and employees. If you can’t make it to the live webinar, register anyway and we’ll send you a link to the on-demand session.