When it comes to capturing hearts and minds, video trumps every other digital communication option for corporate brands. From live streams to recorded content, branded videos offer the most direct and authentic way to connect and communicate with dispersed audiences. Keep reading to discover how your organization can scale brand video production with the team you already have.
Rising demand for video
Video enables organizations to rise above the noise in digitally distracting environments. Seventy-three percent of customers say they’d most like to learn about a product or service by watching a short video. Additionally, employees who work at video savvy organizations are 75% more likely to feel highly engaged at work.
B2B buyers love video, too, expressing a strong preference for video content from the companies they do business with. A whopping 93% of executives say they would be more likely to purchase from a business that has video content readily available for them to consume.
To give customers, employees and buyers what they crave, companies need to create corporate brand videos that build awareness and credibility.
Your people are your brand
Your brand will obviously have its own unique voice and appearance. But at the end of the day, consumers want to know who the real people are behind your brand. Seventy percent of consumers report feeling more connected to a brand when its CEO is active on social media. And 72% of consumers feel the same way when employees share information about a brand online.
Your video content, therefore, will go a lot further (at a fraction of the cost) if it features actual people from your company instead of actors or stock footage. Because they understand and embody your brand values, your employees are an incredible asset for raising brand awareness.
With Socialive, dispersed teams can easily create authentic talking head content that drives deeper engagement with your target audience. Any employee with a smartphone can record studio-quality videos that are automatically transferred to your team’s centralized recordings library. (Guide to capturing video content in the field)
Recordings — either the entire file or a specific clip — can then be sent to the Studio to add branding, overlays, and lower thirds. Easily drag and drop media sources into templated scenes to build a dynamic run of show. Then distribute to all your preferred channels and applications with a single click. (Learn more about our one-click integrations.)
Not just a one-off: Scaling corporate brand video production
Nobody tells your brand story like you do.
Nobody knows as much about your brand’s product than you do.
But it’s not enough to tell your brand story consistently. You also need to consistently tell your brand story. You need to push your messaging through strategically differentiated types of content. And you need to do so often. An expensive spot once a year won’t cut it.
Creating brand awareness in your target market is a long game, and video has always been the most effective medium. But there’s no need to stress about scaling your efforts. Corporate brand video production doesn’t have to be time or resource intensive.
Socialive’s all-in-one platform enables teams to remotely record, produce, and distribute video content in the cloud. Teams can quickly and cost effectively scale their video content output from any location, using any device with a camera.
Types of brand videos
With the ability to quickly and easily create high-quality branded videos, companies can create a lot more content. So much so that coming up with new ideas can feel daunting. We put together a list to get you started:
Brand story videos
Brand story videos tell your audience what your organization values are and how you live up to those values. These videos can feature your founder discussing the inspiration for starting the company, as well as clips of employees from across departments. Talking head testimonials of your employees sharing their passion for what they do is a great way to humanize your brand.
Case study videos
Instead of your average static case study, consider boosting the experience with an attention-grabbing video. Or replace your traditional case studies entirely with video. An authentic conversation between someone from your customer success team and one of their happy customers can provide all the proof a prospect needs to put ink to contract.
Product marketing videos
Video is the ideal medium to showcase how your product works. You can create a high-level video with screen share recordings demonstrating the value your product delivers. Consider creating a how-to series hosted by one of your product marketers that highlights tips and tricks, new features, and specific customer examples.
Thought leadership videos
Thought leadership is critical to building your brand’s credibility. But the content landscape is crowded, and it can be tough to break through the noise. A short, branded video featuring your thought leader can help you quickly capture your audience’s attention across channels. These videos can drive traffic to larger assets, like reports and e-books, or live on their own as a piece of thought leadership on a specific topic.
Video content shouldn’t be one and done. Look for opportunities to clip videos into more digestible content you can repurpose in blog posts, newsletters, and social posts. By creating frequent snackable moments, you’ll keep your audience consistently engaged while you work on your next big project.
The importance of branded video content
No matter what type of video content you create, it should always reflect your brand.
Socialive makes it easy to deliver studio-quality videos featuring your people — and therefore your brand — at scale. From beginners to full-fledged video experts, our platform enables anyone in your organization to easily produce branded, engaging video content using a web browser, mobile device, or professional camera.
Take a quick, self-guided tour of our platform to see how Socialive can transform your brand video production.