When it comes to capturing hearts and minds, video trumps every other digital communication option for corporate brands. It’s easy to see why. Whether delivered live or on-demand, videos offer the most direct and authentic way to connect and communicate on the Internet.
Video is processed by the brain 60,000 times faster than text, making it a very efficient medium. In fact, video is such an effective communication tool that Cisco predicts it will make up 82% of the world’s Internet traffic by the end of 2021.
B2B buyers love video, too, expressing a strong preference for video content from the companies they do business with. To give buyers what they crave, corporate brands can create their own video content to tell a story that encourages audiences to get to know and like the brand.
Tell your brand story with on-demand, interactive and live video content
Let’s look at a few creative ways to use corporate video content to tell a story while increasing brand awareness and affinity.
Showcase your brand values with video
Your corporate values may be one of the most powerful tools you have to connect with prospective buyers and employees. Sixty-eight percent of U.S. consumers say that a company’s social responsibility reputation has at least some influence on their purchasing with that company. A values video shows buyers what matters to the people behind your brand and allows them to discover how those values align with their own. You can also illustrate how your brand values influence the customer experience and differentiate you from competitors.
Tell your origin story with video
Everyone loves a great story, and sharing the story of how your company got started can be a crucial part of your brand strategy. Your origin story makes your brand more relatable and more memorable. You can also use an origin video to showcase how your company has grown and matured over time.
Get personal with a meet-the-team video
Buyers want to know who they’re doing business with, and video is the perfect way to let them meet your team. Showcasing your team through video humanizes your company and paves the way for deeper, more personal connections that can help attract new customers and new employees.
Explain what you do with video
Not everyone will be familiar with your industry, business model, and product or service offerings. You can use explainer videos to provide a high-level overview in the simplest possible language. Typically short and designed to be entertaining, explainer videos work well at the top of your funnel, before people know very much about your company and maybe before they even know they have a problem you can help solve.
Spur buyer activity with a call-to-action video
Use video to boost performance of demand generation assets like landing pages, social posts, emails and more. A call-to-action (CTA) video typically provides a quick explanation of the value proposition and ends with a compelling offer that incites customers to take the next step in their buyer’s journey. CTA videos often feature a personal appeal from a spokesperson within your company.
Create deep connections with live video
Live video, whether broadcast to one or many channels, may be the next best thing to being in person. Live video content increases stakeholder engagement by making your brand more accessible and personal. It’s the perfect format for interactive content that encourages audience engagement. Live video can be used to directly answer questions, address customers directly and share your brand story in a transparent and authentic way.
Boosting your corporate brand video program is easier than you think
You might think that you need extensive investments in studios, equipment and talent to increase the quantity and quality of your corporate brand video marketing.
At Socialive, we believe that everyone, regardless of experience or skills, should be able to use video to easily communicate and collaborate with prospects, customers, partners and employees. Our all-in-one enterprise video content creation platform lets you produce high-quality, branded, immersive video experiences that inspire, inform and engage viewers. With Socialive you can:
- Source HD video and audio content from anyone, anywhere, anytime straight from your phone, tablet or desktop browser
- Repurpose content in multiple ways and streamline content management with the ability to capture, store and access HD video in a secure, centralized cloud-based recordings library. No manual file transfer required
- Collaborate behind the scenes, manage presenters and share talking points through a virtual Green Room
- Simplify production processes and achieve more dynamic broadcasts with cloud-based video production, including preset workflows to mix and match live, pre-recorded and screen share video with dynamic layouts and branded graphics
Companies from the Fortune 1000 to high-growth startups across every industry power their business with video content creation capabilities from Socialive. Now you and your team can, too.