Podcast popularity has skyrocketed and is expected to top 500 million active subscribers worldwide by 2024 (eMarketer). Popular podcasters have become big business, and major companies like Spotify pay top dollars for their content. Podcast listeners represent a demographically valuable audience for advertisers, with 54% of podcast listeners saying they are more likely to consider buying from the brands they hear advertised on podcasts (Edison Research).
Businesses create podcasts to share information, news, updates, and perspectives with a wide range of audiences, from internally-focused employee communications to customer-facing or business-to-business marketing. According to Deloitte’s research, enterprise podcasting is already mainstream, with nearly all of the 25 largest Fortune 500 companies hosting their own podcasts on their corporate websites.
For listeners, podcasts are convenient because they can be listened to anytime, anywhere — whether driving, at the gym, or in the office. Podcast listeners also love to discover new content and are far more likely to add podcasts than to remove them.
For corporate marketing teams, creating podcasts from video content offers a fast, easy way to scale content quickly, extend reach further, and maximize your ROI from existing video assets. With such a low barrier to entry, podcasts make excellent tools for targeting niche audiences and for experimenting. And, much like video, they are endlessly repurposable, so you can continue to remix and reuse audio content as you go. Your imagination may be the only limit. Here are a few ideas to get started.
Share thought leadership with enterprise podcasts
Podcasts offer a nearly perfect format for sharing your company’s thought leadership. Create a weekly or monthly series featuring an internal subject matter expert as host. Invite an industry influencer to participate as a guest in each episode.
You can create a video recording of the session, or choose to livestream it in real-time, and then create your audio podcast from the recording for on-demand listening. You’ll raise the profile of your host, your guests, and your company while reaching more audiences.
Tell customer stories with video podcasts
A customer showcase podcast lets you shine a light on customer successes in a fun, engaging way. Paired with a host either from inside your company or an industry expert from outside, your customers can share their insights and tips for success.
Including your customers in your content generates wider interest in your products or services in an organic, authentic testimonial. It's an easy way to prove your worth to prospects in a fraction of the time it takes to create an approved case study.
Target your niche with account-based podcasting
In the same way that account-based marketing targets your message to a specific audience, your podcast can deliver highly personalized information to coveted buyer personas. Leverage your field and sales teams to provide expert guidance on topics and guests of interest to your audience to help you fine-tune your content.
After each episode, you can then create personalized experiences for your marketing and sales programs using clips from the podcasts you create. Add them to emails based on the specific interests or needs of targeted customers or prospects to connect more deeply and provide value.
Socialize your story with podcast clips
Creating snackable, shareable audio clips to post on social media lets your listeners experience your podcast directly from their feed. It’s an engaging way to draw in new listeners and create viral exposure for your brand. Create, promote, engage, repeat.
Fast, flexible, scalable video and audio podcasting
Podcasts are a growth medium, and enterprise podcasts offer organizations a fast and flexible way to reuse and repurpose video content to engage buyers across a number of mediums.
At Socialive, we believe everyone should be able to easily communicate with buyers through the multimedia formats they crave. Regardless of your team’s experience or skills, we can help you produce experiences that truly inspire, inform, and engage.
With Socialive’s end-to-end video creation platform, designed specifically for enterprise companies, creators can quickly create professional-quality, branded, immersive podcasts at scale with the team you already have:
- Easily record and share HD video and audio content from anywhere — straight from your phone, tablet, or desktop browser. Socialive’s remote recording capabilities ensure the highest quality possible. No manual file transfer required, and the content doesn’t live on your device, so you don’t have to worry about using up storage or tracking down files.
- Create professional-grade livestreams and recordings that make for dynamic podcasts with cloud video production. Build within preset workflows to mix and match live feeds, pre-recorded videos, and screen shares. Dynamic layouts and branded graphics help you keep everything professional and consistently branded.
- Manage talent behind the scenes with a Virtual Green Room, sharing talking points and collaborating with presenters, making both livestreams and recordings a seamless experience for guests.
- Quickly create snackable, shareable clips to promote audio podcasts and repurpose your content across channels and programs.
Companies from the Fortune 1000 to high-growth startups across every industry power their business with audio and video content created in Socialive. Now you can, too.