Video creation and consumption continue to grow across the enterprise. Socialive is leading the transition of video creation to the cloud, enabling dispersed teams to easily record, edit, publish, and livestream professional video — and in record time.
We sat down with Socialive founder and CEO David Moricca to hear his predictions for the future of video. Watch the highlight below, and read on to discover all the video trends to watch out for in 2023.
1. TikTokification of enterprise video
Video is the most powerful medium to engage your audiences. And today’s audiences are consistently consuming more and more snackable video content. From TikTok to Instagram Reels, consumers are engaging with shorter video formats every day. Now, they expect similar experiences across all areas of their lives.
To meet customers and employees where they are, enterprises are starting to create short, snackable videos that engage deeply and get their messages across quickly. These videos can be anything from a quick analysis on current financial markets for your customers, to a video message explaining updates to your health insurance policy for employees.
2. Shift to end-to-end video creation
Amid the current economic slowdown, we anticipate more organizations to shift to end-to-end video creation. This technology provides a more cost-effective alternative to expensive external agencies and production houses.
In addition to helping companies meet tough budget cuts in the year ahead, using one platform for everything needed to create and share video enables faster speed to market and more scale across the organization. Improved speed and scale will play a key role in meeting the higher demand for video content with fewer resources.
3. Asynchronous video communications
Most employees already communicate asynchronously — that is, not in real-time — every day through email. But email is half a century old, making it high time for some innovation. In 2023, we foresee asynchronous communication evolving to a video-based medium.
Think of it like a video voicemail. Let’s say you want to provide feedback on a new logo mockup. Schedules are a mess to coordinate, but writing all your thoughts in an email feels impersonal. What do you do? Record a video of yourself sharing your feedback.
Use a picture-in-picture (PIP) layout to show your talking head alongside the asset. That way you can reference specific feedback areas while allowing the recipient to pick up on facial cues. When you’re done, share the video in a Slack message via our one-click integrations.
The whole thing takes less time than a 30-minute review meeting to create, and leaves the designer with a record of your talking points to refer back to. Because you can make them as informal or highly-produced as you like with just a few clicks, we anticipate these types of asynchronous videos will be used for just about every form of internal communication.
4. Microlearning
Historically, video creation efforts have been led by video and marketing teams. Lately, however, a wide range of different business function units have been adopting video — not just the consumption of it, but also the creation of it.
While learning and development departments have relied on video for some time, their modules haven’t evolved with the way modern learners consume content. Today, people are learning entire history lessons through minute-long TikToks.
Thanks to Socialive’s easy-to-use mobile app, we’re starting to see the same trend emerge in L&D. Employees are capturing real-time training tips in the field, which are automatically transferred to their company’s centralized library. We predict these types of microlearning experiences to grow dramatically across the enterprise in the near future.
5. More voices, faces, and perspectives
As recording, editing, and publishing video content becomes more accessible with end-to-end video platforms, we’ll see a lot more people featured in front of and behind the camera. The more people involved in these processes, the more diverse perspectives you’re exposed to.
As a result, we believe 2023 will be a big year for socially conscious video content. Expect organizations to share unique perspectives on DEI, sustainability, and other issues their employees, customers, partners, and investors care about in highly engaging video formats.
Showcasing more faces on screen will not only enable you to tell more stories, it will also improve employee engagement during a time when many feel isolated from their colleagues.
We couldn’t be more excited about the future of video. If you’re ready to better leverage video to meet your specific business needs this year, take a quick, self-guided tour of our platform to see how we can help.
