Key takeaways:

  • Employees are your most credible — and scalable — messengers
  • Snackable video boosts authenticity, reach, and engagement
  • Empowering your people creates an outsized impact in a crowded digital world

We’re all competing for audience attention. In a digital world where people move at the speed of the scroll, breaking through the noise isn’t just about better messaging — it’s about who is delivering the message, and how an audience engages with it.

That’s why smart field sales and marketing, corporate communications, learning and enablement, and video services leaders are turning to employee advocacy, especially when paired with snackable video. It’s a powerful lever in the attention economy.

Real voices, amplified at scale.

Why employee advocacy matters in a digital-first workplace

For a start, employee voices matter more in a distributed world.

In our hybrid and remote-first workplace, traditional communication channels aren’t enough. The water cooler moments of the past have moved online. Even with many businesses returning to the office, large businesses, like financial institutions or large law firms, effectively function as remote workplaces.

In this environment, employees become key messengers, serving as brand advocates and a largely untapped distribution channel, both for internal and external-facing content.

What is employee advocacy?

Employee advocacy is about empowering your people to share company content, culture, and insights in their own voice. It can be as simple as:

  • A LinkedIn post from a product manager celebrating a new feature
  • A day-in-the-life TikTok from a frontline worker
  • A 30-second snackable video from an engineer explaining how a new system works

And here’s the kicker: these messages often outperform official brand posts.

Real voices build real trust

People trust people more than logos. It’s that simple.

In fact, employees are 3x more trusted than CEOs when sharing content or messaging related to a business. Whether it’s a compliance tip, onboarding story, or thought leadership clip, snackable videos from employees break through where brand posts can’t.

The power of peer influence and authenticity

Employees and peers are the most trusted messengers, even more than CEOs. People trust people. In today’s digital ecosystem, that trust is currency.

It’s no wonder that as many as 88% of buyers act on recommendations from individuals they trust.

Whether it’s a peer review, a quick tip from an internal expert, or a team member sharing a company milestone, employee voices carry weight. Real people and their authentic thoughts influence decision-making in ways brand messages simply can’t.

When employees post, their connections see it as advice from a real person, not a sales pitch. That’s why employee advocacy drives impact beyond marketing. It shapes perception, drives action, and builds lasting credibility.

Authenticity wins

Trust and authenticity go hand in hand. Content shared by employees is seen as 3x more authentic than content shared by a brand. Why? Because it’s real. It feels unscripted, personal, and relatable.

Snackable video content is short, mobile-first, and human, so it excels at this. It’s easier to consume and resonates more than polished corporate explainers.

Humanizing the brand

Your employees are your brand. When they share their stories, passions, and challenges, it puts a human face to the company. That’s not just great for external trust — it boosts internal pride and engagement too.

We’ve seen companies across financial services and healthcare use short-form video for everything from “Meet the Team” series to explaining new protocols. It works because it connects.

Employee advocacy impact

Let’s talk numbers — because the reach of employee voices is hard to ignore.

Exponential reach

Your employees’ collective social networks are 10x larger than your brand’s. That’s a massive multiplier when it comes to organic visibility.

Higher engagement

Posts shared by employees receive 8x more engagement than those shared by corporate pages. Even more surprising: just 3% of employees can drive 30% of total engagement if properly enabled.

Amplified sharing

Brand messages are shared 24x more often when posted by employees. That’s the kind of network effect you can’t buy — but you can empower.

People over corporate brand

Let’s go a touch deeper into the impact of bringing your people into content. Yes, it’s great to have trust and scale, but how does it tie back to the algorithm favoritism we explored in a separate piece?

Personal > corporate in the feed

LinkedIn, Instagram, and Facebook all prioritize content from people. A post from an employee will always have better odds of appearing in someone’s feed than a post from the brand page saying the exact same thing.

Engagement fuels visibility

The algorithms reward relevance and engagement. When people interact with employee posts (because they feel genuine), they rise in visibility. The result? A flywheel of trust, reach, and influence.

Power your people with employee advocacy

Here’s the bottom line: if you want to win in the attention economy, don’t just invest in your message, invest in your messengers.

Start by:

  • Making it easy to create and share short-form video
  • Encouraging authentic, unscripted content
  • Highlighting and amplifying employee stories

Whether you’re in financial services, consulting, insurance, or other compliance-heavy industries, you don’t need to sacrifice control to build trust. With the right enablement and tools, your people can be your greatest voice.

Next, see how organizations are scaling snackable video across departments to drive real, measurable results.

👉 See the scaled results in: Winning in the Attention Economy with Snackable Video