Livestreaming on LinkedIn isn’t just about the live.
What you do before and after a broadcast is as crucial to a fully realized content marketing and demand gen strategy.
In this article, we discuss 3 steps to help you maximize the impact of your LinkedIn Live content. If you’re more interested our partnership with LinkedIn Live, head to our LinkedIn Live preferred partner page.
The 3 steps: Zooming out from the live
Without good strategy, good content is rudderless.
In the case of LinkedIn Live, good strategy means thinking about what to do before, during, and after your livestream.
Specifically:
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Before your livestream: Tease your content, tag guests, and ask for audience input.
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During: Simulcast to multiple platforms and pages, include a call to action, and interact with viewers.
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After: Edit short-form, snackable clips from your recorded live and repurpose for paid or as organic content.
Impact: Accomplish more with the same content
What’s the impact of this 3-step approach?
It helps you fully realize the unique advantages of LinkedIn Live.
We’ve discussed the advantages previously. They include:
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Audience: Livestreaming on LinkedIn gives you access to the largest professional network — 800+ million individuals and organizations.
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Reach & engagement: Compared to other formats (normal video, image, text), live video enjoys better placement on social platforms and draws more views and interactions.
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Real-time conversations: LinkedIn Live transforms the nature of engagement by enabling you to have an in-the-moment two-way dialogue with a high-value audience.
By embedding the 3-step approach into their LinkedIn Live plan:
Step 1: Before your livestream
In the 3-5 days before your LinkedIn Live:
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Tease your content: Post on LinkedIn to build interest in and anticipation for your content, and thereby expand reach.
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Tag participants: In your teaser post, @ tag partners, influencers, and employees to leverage their networks and attract views.
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Ask for audience input: Invite people to comment with ideas and questions, so you can address during the broadcast. This gives viewers an incentive to tune in and kicks off the conversation before the live itself.
Step 2: During your broadcast
When you go live on LinkedIn:
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Simulcast: Using a solution like Socialive, livestream your content across multiple pages (such as partner, executive, and influencer pages) as well as multiple social platforms, to garner more impressions and interactions.
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Tag participants: @ tag the host and guests to alert their LinkedIn networks and draw broader viewership and engagement during the livestream.
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Include a call to action: Direct viewers to participate in the conversation in the comments section to drive real-time engagement, and/or use the urgency of live to encourage other conversions.
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Use a hashtag: Track online conversations, engage viewers of your content, and grow audience over time by using a consistent hashtag across your livestreams.
Step 3: After your livestream
After you end your livestream:
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Pull bite-sized clips: Live video is long-form, big-rock content that you can repurpose to generate new content for paid and organic content. Use clips to highlight key moments from your livestream and encourage on-demand viewing.
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Add template graphics: Apply standard title cards and graphics to your clips or reuse a graphic set from your live.
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Post clips: Starting two days after your LinkedIn Live, post a clip every other day to your social channels to continue conversations and add scale to your content marketing.
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Share clips with guests: Build goodwill with guests and increase awareness across their LinkedIn networks by providing clips for them to post.
With this 3-step approach, you can easily amplify the impact of your live content.
Focus not only on the content, but on simple actions you can take before, during, and after your live to realize the full value of LinkedIn Live.
