Key takeaways:
Traditional video creation methods are slow and costly
Anyone can create professional-quality video with Socialive
Individuals and teams can get their message out quickly

Instant video creation was never a possibility for businesses with traditional approaches.

Outsourcing is a costly, inflexible process, weighing down both budgets and creative timelines.

Of course, complex video production tools and timeline editors are available — if you know how to use them.

Combining a number of video point solutions is a partial fix, but good luck making that approach scalable.

At Socialive, we’ve found that recording, editing, and publishing in one end-to-end process is the way to go. It allows individuals to create professional-grade video content on demand.

For businesses, this improved speed to market is the difference between controlling the narrative and completely missing the moment. Here’s how Socialive makes it easy to create on-brand content the instant video is needed.

Flexible video creation with Socialive

Getting out a quick video message, such as a statement from an executive, has often left communications teams with a decision. Either rope in the creative team in a drawn-out process or rely on poorly produced user-generated content.

With Socialive, there’s no need to pick between the high quality that comes with a creative team and the nimble nature of a quick, self-recorded message.

Creative teams can use Socialive to set up a template for videos with the appropriate branding so other teams can instantly record and then uplevel quality on their own.

Once those templates are in place, anyone can record the right message and have the final video ready to go in moments.

It’s easy to guide talent through a recording session or leave them to their own devices with Socialive. Just send a link, and their self-recording is instantly brought into the platform.

Socialive is set up to record however and whenever you like. It’s fast and easy to record crisp video from any device and then seamlessly edit without moving files or leaving the platform.

How Socialive users quickly create messages

The Royal Society of Chemistry uses this type of repeatable content creation for videos at a moment’s notice. It’s how the RSC is able to highlight the scientific contributions of their members, who are located across the globe.

The RSC uses Socialive to quickly draft up announcements and reaction videos, such as a thought leader’s takeaway from an impactful event like COP28. After a short recording session and light edits, the message is ready to go.

This type of nimble, yet highly-produced content simply wasn’t an option for the RSC before Socialive.

“We’ve used Socialive as a method of getting pre-scripted, pre-recorded content from senior leaders within the organization and sending that worldwide at very short notice. Without Socialive, we simply wouldn’t get a video message out.”

Jim Rice, Royal Society of Chemistry

No matter who in the organization has a relevant message or where they are, the RSC can create a video in an instant.

Speed matters for video comms

So, why does a quicker speed to market for video content matter?

If you’re part of a public relations team, in executive communications, or are in any external-facing role, you know the importance of reaching your audience with on-time, relevant information.

Brightcove’s research shows that video is simply the best way to communicate, as 95% of information is retained when people watch a video. That compares to just 10% of retention from written copy.

And if the message is time-sensitive, then waiting days or weeks for another team to create a video only guarantees you’ll miss the moment.

Communications teams can take it upon themselves to create top-level videos — and it’s not difficult for comms teams to create their own assets the instant video is needed.

Socialive guide on video for corporate communications

Quick executive commentaries

Whether it’s a press release, a new product launch, or big news in your industry, there are plenty of occasions when you need an executive to comment on the matter.

Getting an executive into a video used to mean blocking off hours of their time when it works for the production team. There’s a better chance of winning the lottery under a blue moon.

Rather than trying to set aside tons of time for a studio shoot, set up a recording session in Socialive so they can record wherever they are. You can either guide your presenter through it or leave them to record on their time.

Either way, the recording is instantly available to edit and helps get the message out quickly without adding to a constantly crammed calendar.

Agile market reactions

Throughout the financial sector, there are a number of ways video can help gain and retain clients. One powerful use case for financial advisors, in particular, is a market reaction video.

While hardcore investors may be locked into every Federal Reserve meeting, your clients would probably prefer your take to Jerome Powell’s press conference.

With Socialive, you can update clients and educate the market in an instant.

Here’s a quick overview of the process:

Easily livestream on command

While recorded messages are great, sometimes you want to interact with your audience in real-time. Inspiration might strike at a moment’s notice, and you have exciting news to share with your audience.

With Socialive, you can quickly livestream a full production to YouTube, Instagram, Twitter, LinkedIn Live, and a multitude of other social channels.

Creating a livestream doesn’t need to be a daunting task. With Socialive, you’re always just a click away from going live to your entire audience.

High-quality video when you need it

It shouldn’t take days or weeks to create a video that could be done in minutes. For businesses in fast-moving industries, there needs to at least be an ability to send communications in real time.

Socialive makes it possible to instantly communicate with video.

Building video into a corporate communications strategy doesn’t have to be a heavy lift, either. We’ve broken it into four easy steps in our checklist for adding video to comms strategies.