Ecommerce is dominated by video consumed on mobile devices.
One study estimated that 86% of online buyers prefer interactive, visual content that can be accessed on demand (DemandGen).
Driven by consumers with a voracious appetite for both video and instant results, brands must find more effective ways to deliver value to consumers. One of the most exciting trends to emerge from all these developments is interactive shoppable videos.
What are interactive shoppable videos?
Shoppable videos streamline the customer’s buying experience from seeing an ad to placing an order, removing virtually all the barriers to buying. These videos showcase products and include clickable links that let viewers learn about and purchase the products instantly — without leaving the video or even the social platform they’re on.
There’s no need to scroll, visit another website, add to a wishlist, or even try to remember the product name or brand in this interactive ecommerce experience. Advanced technologies like virtual reality (VR) and augmented reality (AR) let viewers see, touch or try the product. Right from the video, the viewer can click to buy and then just as quickly get back to what they were doing. This trend has rapidly gained adoption, with 40% of marketers using shoppable video in 2021 (IAB).
The rise of online “shoppertainment”
Shoppable videos are giving rise to another trend: online “shoppertainment.” Big brands like IKEA and Disney have successfully used shoppertainment strategies for years, combining retail and product marketing with in-store experiences to entice customers into their physical retail spaces and motivate them to buy products.
Now, with interactive shoppable videos, brands can create these types of engaging, immersive experiences online, integrating ecommerce with video-based education and entertainment. By combining product demos, how-to-videos, influencer videos, interactive Q&As, and more, brands are upping the ecommerce ante.
Drive ecommerce business with Socialive
With interactive shoppable videos, you attract consumers with entertaining content, let them learn about your product, and empower them to buy when they feel ready. At Socialive, we’ve democratized the creation of professional-quality video, making it easy for everyone from video producers to marketing staff to make branded, immersive experiences that inspire, inform, and engage consumers, converting them into buyers and lifelong fans. Socialive’s end-to-end video creation platform powers ecommerce and enterprise sellers:
- Record crisp video from anywhere — straight from your phone, tablet, or desktop browser — with Socialive’s remote recording capabilities ensuring the highest quality content possible
- Create dynamic and engaging product livestreams with cloud video production, including preset workflows to mix and match live, pre-recorded, and screen share video with dynamic layouts and branded graphics
- Reach the widest audience for your product by livestreaming simultaneously to multiple channels
- Streamline content management with the ability to record, store, and access HD video in a secure, centralized cloud recordings library — automatically uploaded at the time of recording
- Create snackable clips from recordings and livestreams to share in marketing, sales, training programs, and more so you can extend the life and value of your content
Learn how we can help you up the ante with ecommerce interactive shoppable videos today.
The marketer’s guide to driving business with video marketing
We surveyed more than 200 enterprise marketers to uncover how they leverage video — and what challenges they’re facing. Our e-book combines those findings with current video trends to show how video marketing drives business.