A product demo is a stellar way to show your product’s value — and a professional video is the best way to get it in front of your vast audience. Why? More than 70% of customers say they actually prefer to learn about a product or service from a product video. More visibility with your unique value prop means you are giving yourself the best chance to drive conversions.

What is a product demo video?

Product demo videos are typically short, educational videos that explain what the product is. You can also incorporate them into your digital marketing strategy to encourage further interest and conversion.

Prospects will always want a clear picture of what a product really looks like and how it works before they’re ready to buy. More importantly, the true value it brings them.

How will that shirt really look on a live person who is moving and sitting? How can I use that app to find the best service provider and quickly schedule an appointment? How easy is it really to set up that four-person tent in the middle of the night with no instructions? What does that new feature do for me that I should care about?

Most people are visual learners and video is an efficient way to show rather than tell. So, product demo videos help answer these questions in a more engaging and realistic way than you can with pictures or text descriptions.

How to use product demo videos

There are several creative ways you can use product demo videos. Here are just a few ideas to get you started:

  • Promote a shoppable video with clickable links, so they can learn more about it and buy it. This can be a powerful addition to your e-commerce strategy.
  • Livestream your product launch or new feature introduction. Generate buzz with a live event for your product launch and simulcast it to all your web and social channels.
  • Publish a recorded product launch video to your social media channels. Storyboard a pre-recorded product launch video to highlight key features, and use it to amplify your launch message.
  • Demo your product in action. Record a short, engaging demo of your product designed for users to easily share in their social channels.
  • Target your customers with a training video that quickly shows useful tips they might not have known about.
  • Share an explainer video that breaks down how your product works, highlighting one or a handful of key use cases.
  • Create a myth-busting video. If there’s a common misperception about your product or a feature of your product, or even how your product compares to a competitor, easily clarify the story.

Video is a flexible platform for showcasing your product in as many ways as you can think.

Turn prospects into buyers with Socialive

Product demo videos may be one of the fastest ways you can transform a prospect into a buyer. At Socialive, we make it easy for anyone to create professional-looking product videos. We empower everyone from video experts to entry-level marketers to easily create branded, immersive videos that inspire, inform and engage viewers — ultimately converting them into buyers and lifelong fans. Socialive’s all-in-one enterprise video content creation platform lets you:

  • Record professional-quality video from anywhere — straight from your phone, tablet, or desktop browser — with Socialive’s remote recording capabilities ensuring the highest quality content possible
  • Create dynamic and engaging product content, faster and easier, by recording, editing, and publishing or livestreaming your product video all in one platform
  • Manage and collaborate with talent behind the scenes in our Virtual Green Room
  • Reach the widest audience for your product by simultaneously livestreaming to multiple channels and quickly publishing recorded videos to all your channels at once
  • Streamline content management in a secure, centralized recordings library where all your recordings and livestreams are instantly sent — with no manual file transfer required
  • Upload recordings to your site to drive traffic and maximize your product marketing
  • Repurpose recordings in multiple ways to share in marketing, sales, training programs, and more so you can extend the life and value of your product video — clip out the best moments or edit portions into new content

Learn how we can help you get started with your product videos today.

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We surveyed more than 200 enterprise marketers to uncover how they leverage video — and what challenges they’re facing. Our e-book combines those findings with current video trends to show how video marketing drives business.

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