As the next normal takes shape, companies across industries and regions face unprecedented challenges in successfully recruiting the workers needed to drive their businesses forward. To start with, companies have rapidly become remote and hybrid, making it difficult to meet and engage with candidates.
Now another post-pandemic reality is ratcheting up the pressure more. Many industries are contending with a post-pandemic phenomenon sometimes referred to as the “Great Resignation.” A jaw-dropping 65% of the U.S. workforce is looking to change jobs in the near future, leading 90% of CEOs to expect higher than normal turnover (PriceWaterhouseCoopers).
These daunting challenges add to a long list that recruiting teams already juggle, including gaps in recruiting technology, diversity, equity and inclusion (DEI) mandates, relationships with hiring managers and more. Talent acquisition teams must find creative ways to attract a robust pipeline of candidates and engage them in a differentiated, compelling and deeply personal candidate experience — delivered almost entirely virtually.
Among the technology-enabled options available to help time-strapped recruiting teams, video stands out. Versatile and highly cost-effective, video can do everything from informal one-on-one interviews to more formal one-to-many presentations. It can be presented live or made available on demand. It can incorporate a variety of visual devices, from simple slide decks to split-screen interviews. Video puts a human face on your company and creates a space for making real connections. If you’re not using video to its full potential, you may be missing out on some of the most effective ways to meet your recruiting goals.
To spark your imagination, here are just a few creative uses of video to push the limits of your virtual recruiting events so you can connect and engage with candidates effectively.
Host a virtual meet and greet
Inviting candidates to a virtual meet and greet is a high-value win. Focused more on social interaction and making personal connections, you can structure the event around a virtual coffee or happy hour. You could introduce your CEO to share insights from their own career path or give an insider’s perspective on the industry. Or, you could introduce current employees who can share what it takes to succeed there. The possibilities are endless.
Open the doors for a virtual office tour or open house
With a virtual office tour or open house, you can show how your work environment functions, whether it’s in the office, fully remote or hybrid.
If you have physical office locations, you can give candidates a glimpse of shared spaces and resources.
If you have remote or hybrid work locations, you could consider hosting a live or recorded tour of select representatives of that work experience. For example, you might let two or three employees show off their remote work locations and explain their experience.
Sponsor a workshop or special competition
Whether it’s an informal workshop or a gamified challenge like a Hackathon, these recruiting events offer more opportunity for interaction. Candidates appreciate the opportunity to learn something while showcasing their own skills. Companies can demonstrate their expertise and community spirit while hiring managers can evaluate a candidate in action. The focus can range from skills building to industry trends to your company’s culture to a project.
How to elevate virtual recruiting events using Socialive
Going virtual by amplifying your recruiting events with video can increase your reach and elevate the job candidate experience. You might think that you need extensive investments in studios, equipment and talent to make the best use of video, but Socialive’s all-in-one enterprise video content creation platform lets you produce high-quality, branded, immersive video experiences with the team and equipment you already have. With Socialive you can:
- Source HD video and audio content from anyone, anywhere, anytime straight from your phone, tablet or desktop browser
- Simplify production processes and achieve dynamic broadcasts with cloud-based video production, including preset workflows to mix and match live, pre-recorded and screen share video with dynamic layouts and branded graphics
- Repurpose content in multiple ways and streamline content management with the ability to capture, store and access HD video in a secure, centralized cloud-based recordings library, with no manual file transfer required
- Collaborate behind the scenes, manage presenters and share talking points through a virtual Green Room
Companies from the Fortune 1000 to high-growth startups across every industry power their business with video content creation capabilities from Socialive. Now you and your team can, too.
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