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Content Strategy

Real people, real reach: Why employee advocacy wins

Written by Jen Burak, VP of Marketing Why snackable video and employee advocacy are your most powerful content strategy In a world of scrolling thumbs and short attention spans, who […]

Winning in the Attention Economy with Snackable Video

Key takeaways: Short, authentic videos outperform long-form content across nearly every channel Snackable video scales trust, attention, and conversions — especially on mobile Empowering employees to share scales visibility, credibility, […]

Executive social and the Attention Economy

Key takeaways: Executives on social media build visibility, trust, and influence in ways brand channels can’t match Snackable video humanizes leadership and thrives in algorithm-driven platforms Trust scales when leaders […]

Employee advocacy and the Attention Economy

Key stats: Employees are 3x trusted more than brand accounts on social Employees collective social networks are 10x larger than the brand’s Employee posts receive 8x the engagement and 24x […]

Algorithm favoritism and the Attention Economy

Key takeaways: Search and social algorithms now prioritize snackable video over traditional content User behavior and engagement are driving this shift Enterprises using short-form video are gaining SEO visibility and […]

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