Frontline workers in the field, estimated to be more than 2 billion people globally, represent the human faces of your brand to prospects and customers — in stores, on calls, at events, and wherever is convenient. Corporate field marketing organizations (FMOs) empower frontline workers with the tools they need to directly connect with and engage buyers. Whether it’s supporting sales, hosting a demo, or facilitating a webinar, field marketing is all about building relationships with people. In an increasingly digital world, videos offer field marketers a convenient, flexible, and secure way to scale how they create authentic connections and experiences.
Buyers love video, too. Because it’s processed by the brain 60,000 times faster than text, it’s highly engaging. Buyers also love the ease and convenience of videos. In fact, 91% of buyers prefer interactive video content (DemandGenReport), and 70% of B2B buyers consume video during their buying journey (Google).
With video, field marketers can increase awareness and engagement with buyers, delivering the immersive experiences they crave.
Put a human face on your communications
When you can’t be there to communicate live or in person, personalized asynchronous videos make it easy for anyone in the field to put a human face on messages. You can securely record and send these personal videos from a smartphone or other device — from anywhere your field team may be, whether in the office or on the go. They’re a perfect way to convey the context and emotional connection that is sometimes lacking in emails, texts, and chats.
Meet customers where they are with virtual events
Remote and hybrid work models are more prevalent than ever, and video makes it easy to engage with prospects and customers wherever they may be. You can also make recordings from your virtual events available on demand later, so you can get more from your investment.
Transform webinars into unforgettable experiences
At the heart of every successful event is a deeply engaged audience. Instead of settling for a simple, one-way presentation, transform your webinar into a fully interactive, immersive experience that your audience will not want to miss.
Convene a customer roundtable
Your customers are your biggest fans. They have insights you can’t get anywhere else. Bringing them together to share their confidential feedback informs your business strategy and makes them feel special. Taking your event virtual is easier than ever, and virtual customer panels and roundtables have proven just as effective as in person, without the costs and logistical challenges common with live events.
Take your customers behind the scenes
When it’s not possible to bring customers into a briefing center or areas of your business that might not be open to visitors, such as a tour of a lab or production facility, or a glimpse of an employee's typical day, bring the experience to life with video instead. A behind-the-scenes look or an insider’s point of view, shared live or on demand, can make customers feel special and help you create lifelong fans.
Give your products the red carpet treatment
Seeing is believing. Showcase your product with video to bring it to life, highlighting key features, explaining how-tos, and sharing insider perspectives that inform and inspire.
Make your field available everywhere with video
You cover a lot of ground in field marketing. With video, you can easily scale your reach, elevate the experience for prospects and customers, and make the most impact on your business.
At Socialive, we believe that everyone should be able to use video to easily communicate and collaborate with prospects, customers, partners, employees, investors, and more. Regardless of your team’s experience or skills, we can help you produce video experiences that truly inspire, inform, and engage.
With Socialive’s all-in-one enterprise video content creation platform, you can realize the future of field marketing today, producing high-quality, branded, immersive experiences with the team you already have:
- Make it easy to capture and share HD video and audio content from anywhere — straight from your phone, tablet, or desktop browser — with Socialive’s remote recording capabilities to ensure the highest quality possible
- Streamline content management with the ability to securely capture, store, and access HD video in a cloud-based recordings library — no manual file transfer required. And your content doesn’t have to live on your device, so you don’t have to worry about it taking up storage space or tracking it down.
- Your TV Studio in the cloud. Create dynamic and engaging virtual events with cloud-based video production, including preset workflows to mix and match live, pre-recorded, and screen share video with dynamic layouts and branded graphics to keep everything professional and consistently branded
- Manage events behind the scenes, sharing talking points and collaborating with presenters through a Virtual Green Room
- Quickly create snackable clips to share repurposed video content across channels and programs
Companies from the Fortune 1000 across every industry power the field with video content creation capabilities from Socialive. Now you and your field marketing team can, too.